In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to…
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How to Market Your Small Business Online – On a Budget
Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
How to Use Search Engine Keyword Tracking
If site content is king, then keywords are the power behind the throne. As a part of an overall SEO strategy, search engine keyword tracking is vital for making sure that the web crawlers are able to find and index…
Buff Up Your Blog SEO Strategy!
Keeping a blog is a great way to get your thoughts out there in front of potential clients. You can present the entire character of your company in just a few entries. However, it’s not enough to simply create and…
No Advertising Budget? Five Free Ways to Increase Website Traffic!
When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those…
Short Form vs. Long Form Content: Which is Better?
When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about…
What is Marketing Strategy and Why Your Small Business Needs It?
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
