When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those…
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Short Form vs. Long Form Content: Which is Better?
When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about…
What is Marketing Strategy and Why Your Small Business Needs It?
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
How to Do Live Video on Facebook
Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of…
What Is a Landing Page?
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
How to Improve Email Open Rates
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
The Power of Content Marketing
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
