Is difficult to overstate the benefits of visual advertising. Go back 100 years from today, and photography was the hot new thing. It wasn’t even color photography, but black and white. More common were illustrations because photography was very expensive,…
It’s hard to believe that anyone has to write this article in 2017. The internet is 26 years old, and 88 percent of the US population 18 and older use the internet on a regular basis – with 77 percent…
A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons…
Law is such demanding profession that it’s very hard to keep up with developments in the world of Google. Google is a lifeline to billions of businesses all over the world. Businesses depend on Google because they need their businesses…
Why is search engine optimization for lawyers so important? For the same reason it’s important to every other business that wants to be found. Google has moved from a term coined by Carl Sagan, to a .com, a multibillion-dollar international…
Have you looked at your traffic stats lately? If you answer that question with, “What traffic stats?” then we need to have a talk. It’s not enough to build a website anymore. You need a definite marketing strategy, and part…
Just about anyone who has ever entered the term “Internet marketing” into a search engine has come up against the term SEO. This stands for “search engine optimization.” The idea behind this concept is to optimize one’s website and content…
