
Although traditionally SEO has been thought of as a tactic to attract eCommerce traffic, local SEO can substantially increase business for brick and mortar companies and draw in new customers. The fact of the matter is that with the influx…
While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business…
In today’s design world, standing out online is essential. Your website is effectively your business’s calling card, and a good impression can make or break customer and client leads. Here are five reasons why it’s worth your while to hire…
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population…
A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons…
Law is such demanding profession that it’s very hard to keep up with developments in the world of Google. Google is a lifeline to billions of businesses all over the world. Businesses depend on Google because they need their businesses…
It’s tempting, when you’re first starting out, to save money however you can. However, when it comes to designing a website for law firms, you may find that your DIY chops fall little short. Templates can only go so far…
Social media for attorneys is a lot more than just LinkedIn. Marketing yourself to a public desperately in need of your services means getting yourself out there in more than just one way. Facebook is everyone’s go to when it…
Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely…
Web design is an art and a science. The first part of a website that you see is the look, but it’s what goes into the design that makes the site work to drive traffic. The website that reflects your…
Reputation management is a skill that ought to come easily to attorneys, after all this is a profession that essentially holds degrees in argument based in precedent and fact. However, it’s all academic until it’s actually you in the crosshairs…
When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice…
The entire idea that a software company full of technically apt and highly creative people should need to consider website outsourcing is laughable on its face. However, if you dig a little deeper it is often a necessary part of…
There are websites and website designers that would have you believe that you can build a fully functional website DIY, or get one for about the same as an Ektorp sofa at Ikea. Yes, you can get a website for…
Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social…
Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different…
Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook…
As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s…
Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider…