Local SEO for Businesses Explained

local SEO for businesses

Although traditionally SEO has been thought of as a tactic to attract eCommerce traffic, local SEO can substantially increase business for brick and mortar companies and draw in new customers. The fact of the matter is that with the influx

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Posted in SEO

5 Reasons You Need to Respond to Negative Feedback and How to Do It Properly

respond to negative feedback

While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business

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Posted in Digital Marketing, Reputation Management

What Makes Best Performing Landing Pages?

best performing landing pages

Landing pages are still one of the most important elements when it comes to increasing conversion rates on your website. The best performing landing pages aren’t just thrown together, but well crafted and thought out. If you’re going to spend

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Posted in Website design

5 Reasons to Hire a Professional Web Design Firm

professional web design firm

In today’s design world, standing out online is essential. Your website is effectively your business’s calling card, and a good impression can make or break customer and client leads. Here are five reasons why it’s worth your while to hire

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Posted in Website design

5 Key Elements of Good Web Design You Shouldn’t Ignore

A lot of people have listened to the fable of the $500 website. The fable goes a little like this, you cough up $500, and someone will build you a fully functional absolutely gorgeous website that will bring in customers

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Posted in Web Presence, Website design

Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

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Posted in Digital Marketing, Digital Marketing Tips, Social Media

How to Encourage Your Customers to Leave Positive Online Ratings and Reviews

Business for a while, have a loyal customer base, and great word-of-mouth – but how do you translate that into online ratings and reviews? It’s a question that a lot of business owners are asking themselves as sites like Yelp

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Posted in Reputation Management

Small Business Content Marketing: How to Write Great Blogs That People Want to Read

Writing a blog is a great way to communicate with your customer base. However, a lot of people, despite their professional expertise, really don’t know how to write great blogs. Blogs are not white papers, unless you’re writing for a

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Posted in Blogging

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

5 Secrets the Pros Use to Create High Converting Facebook Ads

high converting Facebook ads

Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population

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Posted in Digital Advertising, Social Media

The Benefits and Power of Video Marketing on Social Media

Power of Video Marketing

Is difficult to overstate the benefits of visual advertising. Go back 100 years from today, and photography was the hot new thing. It wasn’t even color photography, but black and white. More common were illustrations because photography was very expensive,

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Posted in Digital Marketing

Why It’s Important to Create a Mobile Friendly Website for Your Business

create a mobile friendly website

It’s hard to believe that anyone has to write this article in 2017. The internet is 26 years old, and 88 percent of the US population 18 and older use the internet on a regular basis – with 77 percent

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Posted in Mobile, Website design

Why Social Media Marketing for Attorneys Matters

social media marketing for attorneys

A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons

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Posted in Social Media

Three Reasons Mobile First Marketing Strategy Is a Must for Attorneys

mobile first marketing

Law is such demanding profession that it’s very hard to keep up with developments in the world of Google. Google is a lifeline to billions of businesses all over the world. Businesses depend on Google because they need their businesses

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Posted in Digital Marketing, Mobile

Why Do You Need a Search Engine Optimization Checklist for Lawyers?

search engine optimization checklist

Why is search engine optimization for lawyers so important? For the same reason it’s important to every other business that wants to be found. Google has moved from a term coined by Carl Sagan, to a .com, a multibillion-dollar international

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Posted in SEO

Building an Effective Website for Law Firms

Website for Law Firms

Have you looked at your traffic stats lately? If you answer that question with, “What traffic stats?” then we need to have a talk. It’s not enough to build a website anymore. You need a definite marketing strategy, and part

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Posted in Website design

Developing a Local SEO Strategy for Law Firms

Local SEO Strategy

Just about anyone who has ever entered the term “Internet marketing” into a search engine has come up against the term SEO. This stands for “search engine optimization.” The idea behind this concept is to optimize one’s website and content

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Posted in SEO

Designing Effective Website for Law Firms: What You Need to Know

Website for Law Firms

It’s tempting, when you’re first starting out, to save money however you can. However, when it comes to designing a website for law firms, you may find that your DIY chops fall little short. Templates can only go so far

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Posted in Website design

Five Most Important Blogging Tips for Lawyers

Blogging Tips for Lawyers

Attorney blogs are some of the most popular and most read blogs on the Internet. Let’s face it, whether it’s from need or simply curiosity, people like to learn about the law. They want to know how to defend their

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Posted in Blogging

3 Simple Ways to Market Your Law Firm Online

Market Your Law Firm

Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely

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Posted in Digital Marketing, Marketing

Custom Web Design for Lawyers: 4 Tips for Getting Traffic

Custom Web Design for Lawyers

Web design is an art and a science. The first part of a website that you see is the look, but it’s what goes into the design that makes the site work to drive traffic. The website that reflects your

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Posted in Website design

Attorney Reputation Management 101: How to Deal with Negative Reviews

Attorney Reputation Management

Reputation management is a skill that ought to come easily to attorneys, after all this is a profession that essentially holds degrees in argument based in precedent and fact. However, it’s all academic until it’s actually you in the crosshairs

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Posted in Reputation Management

5 Tips on How to Effectively Use Instagram for Lawyers

Instagram for Lawyers

When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice

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Posted in Digital Marketing, Social Media

When Software Companies Need to Consider Website Outsourcing

Website Outsourcing

The entire idea that a software company full of technically apt and highly creative people should need to consider website outsourcing is laughable on its face. However, if you dig a little deeper it is often a necessary part of

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Posted in Website design

How to Do YouTube SEO for Software Training Videos

how to do youtube seo

It’s amazing how the Internet is so intertwined with our lives that we can’t imagine our lives without it. Social media, search engines, and billions of websites, have us literally entrapped in the web. We use it for work, we

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Posted in Digital Marketing, SEO

How to Market Your Law Firm Online

How to Market Your Law Firm

Law firm marketing has come a long way from ads placed in newspapers, the Yellow Pages, and other static media. Law firms advertising online reach a far wider audience with a greater range of demographics. However, placing ads is not

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Posted in Digital Marketing

Writing the SEO Friendly Blog

Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice,

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Posted in Blogging, SEO

The Five Essential Skills of Effective Social Media Managers

Social media marketing is a rapidly expanding way to get your message to your customers. Worldwide social media marketing expenditures are in excess of $7.5 billion per year. Businesses that use social media generally view increased exposure as the primary

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Viva Video: Create and Use Video Content

The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If

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Posted in Digital Marketing

Google’s Mobile First and Your SEO: What You Need to Know

We’ve often said that there’s no set-it-and-forget-it in SEO. It’s a continuously evolving set of standards that can leave you behind if you take your attention off of it. Google’s long anticipated shift to “mobile first” – that is the

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Posted in Digital Marketing, Mobile, SEO

Marketing Fairy Tales: Set It and Forget It Marketing

You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set

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Posted in Marketing

Webinar Your Way to More Leads

What are you excited about and want to share about your business? What would get your customer base excited and pull in potential new customers, too? Would you like to organize get-togethers for your clients and followers on a regular

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Posted in Marketing

Digital Marketing Agency and Client relationship – Can It Be Saved?

There are few things more frustrating than putting your all into a relationship, and having it go awry. This is true whether it is a personal or business relationship. In digital marketing, one of the biggest problems in a professional relationship

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Posted in Digital Marketing

Old School SEO Has to Go!

It doesn’t take a lot of effort to tank your search engine rankings. All you have to do is nothing. Old school SEO can harm your rankings more than you ever imagined. Never updating your SEO, not keeping up with

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Website Building Platforms vs Custom Design

You need a website and you need one now: this is usually the sense of urgency involved when building an online presence for your company – especially if you are starting from scratch. The need to have something done right

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Posted in Website design

$500 Websites: What They Don’t Tell You

Paying a flat fee of $500 for your company’s website may seem like a great offer, especially when you consider the other expenses involved with operating and promoting your business.  This deal is offered by numerous design and development companies

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Posted in Website design

Reality Check: Hire Experts when You Need Expertise

There are websites and website designers that would have you believe that you can build a fully functional website DIY, or get one for about the same as an Ektorp sofa at Ikea. Yes, you can get a website for

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Posted in Web Presence, Website design

5 Website Design Trends for 2017

As we close out 2016, the internet is evolving again. Some of us are old enough to remember when this was the first website. That’s a lot of change in just a couple of decades. The web is changing to

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Posted in Website design

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

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Posted in Digital Marketing, Digital Marketing Tips

Coming in for a Landing: Three Points for Your Page

Let’s talk about landing pages. What’s called a landing page is not just the page that turns up when someone goes to your home page, but any page on your site that turns up in a search engine and gets

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Posted in Marketing, Website design

Not the Fairy Godmother Department: Redux

Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything.

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Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

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Posted in Digital Marketing Tips, Social Media

It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign

Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do

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If You Build It… It Will Sit There

20 years ago on the internet there were around 257,000 websites, and that was a better than tenfold increase from the previous year. At the end of 2015 there were around 823 million websites, a drop of 11 percent from

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Posted in Website design

Get More Results from Your Facebook Ads

Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook

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Posted in Digital Advertising, Digital Marketing, Social Media

5 Dos and 5 Don’t of Small Biz Promotions

As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s

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Posted in Digital Advertising, Digital Marketing, Marketing

Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

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Posted in Digital Advertising, Digital Marketing

Full Time Marketers vs. Pick-n-Choose

Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering

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Posted in Digital Marketing, Marketing

Champagne Marketing on Coca Cola Budget

When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations

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Posted in Digital Marketing, Marketing