Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice,…
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The Five Essential Skills of Effective Social Media Managers
Social media marketing is a rapidly expanding way to get your message to your customers. Worldwide social media marketing expenditures are in excess of $7.5 billion per year. Businesses that use social media generally view increased exposure as the primary…
Viva Video: Create and Use Video Content
The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If…
Google’s Mobile First and Your SEO: What You Need to Know
We’ve often said that there’s no set-it-and-forget-it in SEO. It’s a continuously evolving set of standards that can leave you behind if you take your attention off of it. Google’s long anticipated shift to “mobile first” – that is the…
Marketing Fairy Tales: Set It and Forget It Marketing
You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set…
Webinar Your Way to More Leads
What are you excited about and want to share about your business? What would get your customer base excited and pull in potential new customers, too? Would you like to organize get-togethers for your clients and followers on a regular…
Digital Marketing Agency and Client relationship – Can It Be Saved?
There are few things more frustrating than putting your all into a relationship, and having it go awry. This is true whether it is a personal or business relationship. In digital marketing, one of the biggest problems in a professional relationship…
