As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s and don’ts you should be aware of. Let’s take a look at five things you should definitely do and at five things that you should never ever not in a million years do.
1. Plan your content ahead. You don’t want to get into a last-minute scramble for content. Take the time to plot out a content schedule for your blog and social media. This includes any monthly specials or promotions, as well as blog posts, articles, videos, and photographs.
2. Pick your social media venues. Not every social media outlet is appropriate for your type of business. Consider the demographic you want to meet, and do your research on who is using what social media.
3. Understand your audience. An 18 to 24 age group is not going to have the same priorities as a 36 to 40 age group. Tailor your message to the concerns and priorities of the people you are addressing.
4. Be responsive. Simply being responsive to comments, private messages, and emails can do a lot to bring a customer to your door. Answer questions, reply to compliments, and engage in a professional manner.
5. Follow up. After promotion or marketing campaign make sure to follow up with your most loyal customers and find out what they thought, and give serious consideration to their feedback.
1. Don’t make promises you can’t keep. Simply put this one of the quickest ways to lose customers and followers. If people feel they can’t trust you they are not going to deal with you.
2. No spam. Spamming is not just for email anymore. Spamming means filling up in inbox or a social media fee with an unrelenting barrage of messages. It’s way into someone’s killfile, for which there is no escape.
3. Don’t be clickbait. Click is fine as an advertisement or headline that is titillating or controversial, and that fails to deliver on its promise, and is instead misdirecting and misleading.
4. Don’t be everywhere. Being everywhere on social media is only going to burn you out. Pick the portals that give you the best results and focus on those.
5. Don’t be unprofessional. Even under provocation, you need to keep your cool and be the leader in the interaction. Don’t get defensive, don’t blow your top, just handle them with class and grace.
It’s understood that most small businesses can’t afford a full-time marketing professional. That’s not to say that you can’t access those types of services and get a professional to help you fine tune your overall marketing strategy. We are happy to work with your small business on multiple fronts to build your brand, increase your web presence, and deliver quantifiable results that will make you smile.
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