Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
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The Advantages of Marketing Automation
There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B…
Tagged with: email marketing, marketing, marketing automation
Posted in Digital Marketing, Email Marketing
Posted in Digital Marketing, Email Marketing
Marketing Fairy Tales: Set It and Forget It Marketing
You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set…
It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign
Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do…
5 Dos and 5 Don’t of Small Biz Promotions
As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s…
Tagged with: marketing, promote, small business
Posted in Digital Advertising, Digital Marketing, Marketing
Posted in Digital Advertising, Digital Marketing, Marketing
Champagne Marketing on Coca Cola Budget
When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations…
The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)
“The supreme art of war is to subdue the enemy without fighting.” ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many…
Tagged with: digital marketing, marketing, Online Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Growing Your Business: More Than Just Online Marketing
If you’re looking to grow your business, no matter the size, you’ve probably already looked into online marketing. Search engine optimization, pay per click advertisements—there are a lot of different ways to tackle the problem and reach your goals more…
What a Blog Can Do for Your Business
If you’re trying to establish your business online, one of the best ways to do so is to start up a blog. Not just a blog posting whatever strikes your fancy at the time, of course, but a blog dedicated…
3 Last Minute Social Media Marketing Hacks for the Holidays
Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing…
Turning Thanksgiving into a Marketing Goldmine for Your Small Business
The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving…
Is Calculating Social Media Marketing ROI Possible?
The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know…
Tagged with: data analysis, digital marketing, marketing, ROI, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Why Your Email Marketing Sucks (and What You Can Do to Fix It)
Sometimes the truth can be a little hard to swallow – especially when it comes to your lackluster email marketing campaign. However, hiding from the reality of the situation only makes it harder for your brand to get back on…
Tagged with: CTA, digital marketing, email, email marketing, marketing
Posted in Email Marketing, Marketing
Posted in Email Marketing, Marketing
How to Set up a LinkedIn Company Page
Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really…
Tagged with: business page, digital marketing, Linkedin, marketing, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer
E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request…
Tagged with: customers, digital marketing, graphic design, marketing, online marketing, SEM, SEO, web design, web solution, website design
Posted in Web Presence
Posted in Web Presence
Facebook Fit Miami Unplugged
Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses…
4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More
4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine…
Tagged with: digital marketing agency, email marketing, grow small business, internet marketing, marketing, website design
Posted in Marketing, SEO, Social Media, Web Presence
Posted in Marketing, SEO, Social Media, Web Presence
Marketing Ingenuity, From a 7 Year Old
Summer is here and if you have children, this means either sending them off to camp, putting them with a babysitter, having them sit around the house, going on vacation or maybe summer school. While summers create wonderful memories for…
Benefits of Proper Search Engine Optimization
Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)…
Tagged with: get found, google, marketing, online marketing, search engine optimization, SEO, web presence
Posted in Web Presence
Posted in Web Presence
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