Blog Archives

What is Marketing Strategy and Why Your Small Business Needs It?

What is Marketing Strategy

Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and

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Posted in Digital Marketing, Marketing

The Advantages of Marketing Automation

The Advantages of Marketing Automation

There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B

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Posted in Digital Marketing, Email Marketing

Marketing Fairy Tales: Set It and Forget It Marketing

You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set

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Posted in Marketing

It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign

Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do

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Posted in Digital Marketing, Marketing

5 Dos and 5 Don’t of Small Biz Promotions

As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s

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Posted in Digital Advertising, Digital Marketing, Marketing

Champagne Marketing on Coca Cola Budget

When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)

“The supreme art of war is to subdue the enemy without fighting.”  ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many

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Posted in Digital Marketing, Marketing

Growing Your Business: More Than Just Online Marketing

networking, online marketing, small business

If you’re looking to grow your business, no matter the size, you’ve probably already looked into online marketing. Search engine optimization, pay per click advertisements—there are a lot of different ways to tackle the problem and reach your goals more

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Posted in Small Business

What a Blog Can Do for Your Business

blogging, content marketing

If you’re trying to establish your business online, one of the best ways to do so is to start up a blog. Not just a blog posting whatever strikes your fancy at the time, of course, but a blog dedicated

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Posted in Blogging

3 Last Minute Social Media Marketing Hacks for the Holidays

Social Media, Marketing, Holidays

Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing

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Posted in Marketing

Turning Thanksgiving into a Marketing Goldmine for Your Small Business

Marketing, Thanksgiving

The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving

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Posted in Marketing

Is Calculating Social Media Marketing ROI Possible?

Social Media, ROI

The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know

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Posted in Marketing, Social Media

Why Your Email Marketing Sucks (and What You Can Do to Fix It)

email marketing

Sometimes the truth can be a little hard to swallow – especially when it comes to your lackluster email marketing campaign. However, hiding from the reality of the situation only makes it harder for your brand to get back on

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Posted in Email Marketing, Marketing

How to Set up a LinkedIn Company Page

Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really

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Posted in Marketing, Social Media

4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer

E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request

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Posted in Web Presence

Facebook Fit Miami Unplugged

Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses

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Posted in Social Media

4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More

4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine

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Posted in Marketing, SEO, Social Media, Web Presence

Marketing Ingenuity, From a 7 Year Old

Summer is here and if you have children, this means either sending them off to camp, putting them with a babysitter, having them sit around the house, going on vacation or maybe summer school. While summers create wonderful memories for

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Posted in Marketing

Benefits of Proper Search Engine Optimization

Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)

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Posted in Web Presence