If site content is king, then keywords are the power behind the throne. As a part of an overall SEO strategy, search engine keyword tracking is vital for making sure that the web crawlers are able to find and index…
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Buff Up Your Blog SEO Strategy!
Keeping a blog is a great way to get your thoughts out there in front of potential clients. You can present the entire character of your company in just a few entries. However, it’s not enough to simply create and…
No Advertising Budget? Five Free Ways to Increase Website Traffic!
When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those…
Beginner’s Guide to SEO
What is search engine optimization (SEO)? It’s one of the most essential pieces to making your website whole by helping people find you organically. If you’re just getting started in designing your website then you need to use SEO best…
Local SEO for Businesses Explained
Although traditionally SEO has been thought of as a tactic to attract eCommerce traffic, local SEO can substantially increase business for brick and mortar companies and draw in new customers. The fact of the matter is that with the influx…
Why Do You Need a Search Engine Optimization Checklist for Lawyers?
Why is search engine optimization for lawyers so important? For the same reason it’s important to every other business that wants to be found. Google has moved from a term coined by Carl Sagan, to a .com, a multibillion-dollar international…
Developing a Local SEO Strategy for Law Firms
Just about anyone who has ever entered the term “Internet marketing” into a search engine has come up against the term SEO. This stands for “search engine optimization.” The idea behind this concept is to optimize one’s website and content…
How to Do YouTube SEO for Software Training Videos
It’s amazing how the Internet is so intertwined with our lives that we can’t imagine our lives without it. Social media, search engines, and billions of websites, have us literally entrapped in the web. We use it for work, we…
Writing the SEO Friendly Blog
Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice,…
Google’s Mobile First and Your SEO: What You Need to Know
We’ve often said that there’s no set-it-and-forget-it in SEO. It’s a continuously evolving set of standards that can leave you behind if you take your attention off of it. Google’s long anticipated shift to “mobile first” – that is the…
Marketing Fairy Tales: Set It and Forget It Marketing
You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set…
Old School SEO Has to Go!
It doesn’t take a lot of effort to tank your search engine rankings. All you have to do is nothing. Old school SEO can harm your rankings more than you ever imagined. Never updating your SEO, not keeping up with…
Not the Fairy Godmother Department: Redux
Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything.…
Website SEO Check List
Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who…
Keeping Up With Google and the Evolution of Websites
How old is your website? When did you first go on the web? If your website has not been updated significantly in the past year or two, you could be losing out on traffic and conversions and not even know…
How to Get Found: 5 Tips for Better Search Engine Rankings
It’s not a matter of having a web presence; it’s a matter of using it. There are millions of law firm websites out there, but in order to move up the ranks of the search engines, you and your firm…
Tagged with: digital marketing, keywords, Law Firm SEO, search engine optimization, SEO
Posted in Digital Marketing, SEO
Posted in Digital Marketing, SEO
Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results
The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get…
Tagged with: Law Firm SEO, search engine optimization, SEO
Posted in Digital Marketing, Digital Marketing Tips, SEO
Posted in Digital Marketing, Digital Marketing Tips, SEO
The Art of War and the Marketer – Part 3: Playing a New Tune
“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.” – Sun Tzu The era of one note marketing is over and as cool as the Mid…
Tagged with: content marketing, digital marketing, email marketing, SEO, social media, web design
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Small Business Online Success Guide: Small Business Smarts
You are not Amazon. Or Zappos. You’re not Macy’s, or Wal-Mart, or any of the other top internet presences. Odds are that you are a small-small business and trying desperately to rise above the clamoring crowd and get yourself in…
Small Business Online Success Guide: Going Local
Are you Amazon.com? Yes? Then you do not need to read this. If you are a small business wondering how to increase your profile in the local area, then you need to read on. While search terms called keywords can…
Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using
Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of…
4 Easy Steps to Find Success in Small Business SEO
How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according…
Nightmare on Digital Marketing Street
Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,…
5 SEO Tactics You Need to Stop
Nothing is static on the Internet. It’s a place of constant growth and change, where tactics for optimizing your website can change seemingly overnight. You’ve heard a lot about black hat versus white hat SEO, but now you’re going to…
Biggest SEO Mistakes Made by Small Businesses
When it comes to search engine optimization, no one has it quite as rough as small businesses. It’s a rare thing for a small business to have the funds to hire out their SEO management to a full-service agency, and…
5 Reasons to Hire a Professional to Do Your SEO
SEO optimization is not a new approach to drawing traffic to your website, but it’s still a popular one. It also becomes progressively more complex each year, and in order to reap its benefits, you need to stay ahead of…
5 Signs It’s a Good Time to Redesign Your Website
Your website is the digital face of your organization, so making sure it’s top of the line is vital to staying in the good graces of your consumers. Just like a night out with your friends, chances are you wouldn’t…
4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer
E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request…
Tagged with: customers, digital marketing, graphic design, marketing, online marketing, SEM, SEO, web design, web solution, website design
Posted in Web Presence
Posted in Web Presence
Do Keywords Really Matter?
Ever since Google dropped the preverbal black cloak over Marketers eyes, the topic of keyword relevance has been a debatable subject. Does the keyword matter anymore? What should be the focus on building a social SEO strategy going forward? Quality…
Benefits of Proper Search Engine Optimization
Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)…
Tagged with: get found, google, marketing, online marketing, search engine optimization, SEO, web presence
Posted in Web Presence
Posted in Web Presence
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