Blog Archives

Why Do You Need a Search Engine Optimization Checklist for Lawyers?

search engine optimization checklist

Why is search engine optimization for lawyers so important? For the same reason it’s important to every other business that wants to be found. Google has moved from a term coined by Carl Sagan, to a .com, a multibillion-dollar international

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Posted in SEO

Developing a Local SEO Strategy for Law Firms

Local SEO Strategy

Just about anyone who has ever entered the term “Internet marketing” into a search engine has come up against the term SEO. This stands for “search engine optimization.” The idea behind this concept is to optimize one’s website and content

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Posted in SEO

How to Do YouTube SEO for Software Training Videos

how to do youtube seo

It’s amazing how the Internet is so intertwined with our lives that we can’t imagine our lives without it. Social media, search engines, and billions of websites, have us literally entrapped in the web. We use it for work, we

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Posted in Digital Marketing, SEO

Writing the SEO Friendly Blog

Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice,

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Posted in Blogging, SEO

Google’s Mobile First and Your SEO: What You Need to Know

We’ve often said that there’s no set-it-and-forget-it in SEO. It’s a continuously evolving set of standards that can leave you behind if you take your attention off of it. Google’s long anticipated shift to “mobile first” – that is the

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Posted in Digital Marketing, Mobile, SEO

Marketing Fairy Tales: Set It and Forget It Marketing

You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set

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Posted in Marketing

Old School SEO Has to Go!

It doesn’t take a lot of effort to tank your search engine rankings. All you have to do is nothing. Old school SEO can harm your rankings more than you ever imagined. Never updating your SEO, not keeping up with

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Posted in Digital Marketing, SEO