Blog Archives

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

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Posted in Digital Marketing, Digital Marketing Tips

Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

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Posted in Digital Marketing Tips, Social Media

5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

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Posted in Digital Marketing Tips, Email Marketing

Website SEO Check List

Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who

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Posted in Digital Marketing Tips, SEO

Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results

The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get

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Posted in Digital Marketing, Digital Marketing Tips, SEO

Digital Marketing 101: 5 Ways to Make Your Brand Stand Out

It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s

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Posted in Digital Marketing, Digital Marketing Tips, Small Business