Blog Archives

How to Market Your Small Business Online – On a Budget

how to market your small business online

Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become

Tagged with: ,
Posted in Digital Marketing, Digital Marketing Tips

Creating an Online Presence for Your Business

Creating an Online Presence for Your Business

There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for

Advertisement

Tagged with: ,
Posted in Digital Marketing, Digital Marketing Tips

The Importance of Writing a Call to Action Effectively

Writing a Call to Action

Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience

Tagged with:
Posted in Digital Marketing, Digital Marketing Tips

Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

Tagged with: , ,
Posted in Digital Marketing, Digital Marketing Tips, Social Media

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

Tagged with: , ,
Posted in Digital Marketing, Digital Marketing Tips

Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

Tagged with: , , , ,
Posted in Digital Marketing Tips, Social Media

5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

Tagged with: ,
Posted in Digital Marketing Tips, Email Marketing

Website SEO Check List

Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who

Tagged with:
Posted in Digital Marketing Tips, SEO

Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results

The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get

Tagged with: , ,
Posted in Digital Marketing, Digital Marketing Tips, SEO

Digital Marketing 101: 5 Ways to Make Your Brand Stand Out

It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s

Tagged with: , ,
Posted in Digital Marketing, Digital Marketing Tips, Small Business

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

Tagged with: , ,
Posted in Digital Marketing Tips, Social Media

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

Tagged with: , ,
Posted in Content writing, Digital Marketing, Digital Marketing Tips

4 Easy Steps to Find Success in Small Business SEO

SEO

How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according

Tagged with: ,
Posted in Digital Marketing Tips, SEO

4 Steps to Mobilize Your Brand

Digital Marketing

There are a lot of ways to get your brand moving, but what about getting it mobilized? Small Business Trends reports that a staggering 60 percent of online traffic now comes from mobile—so what does it take to make sure

Tagged with: , , ,
Posted in Digital Marketing Tips

4 Steps to Fuel Your Facebook Marketing

Digital Marketing

Facebook is the driving force behind the marketing strategy of many a small to mid-size business, but while it seems pretty easy to start strong, keeping the momentum is the real challenge. Thankfully, there are a few ways to keep

Tagged with: ,
Posted in Digital Marketing Tips

Online Marketing 101: Small Businesses

Online Marketing

For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up

Tagged with: , ,
Posted in Digital Marketing Tips

5 Marketing Lessons from the Strongest Brands

Digital Marketing

It goes without saying that big brands are big for a reason: it’s all about marketing. One of the most common mistakes small businesses make is assuming that the most powerful marketing techniques and standards used by big businesses are

Tagged with: , , ,
Posted in Digital Marketing, Digital Marketing Tips

The Circle of Life: How to Make Your Digital Presence Support Itself

Digital Marketing

They say that no man is an island, but did you know the same can—and should—be said about your digital marketing endeavors? Your online presence can often feel a bit disjointed, with a clean and professional image on your company

Tagged with: ,
Posted in Digital Marketing Tips

Giving Visitors What They Clicked for: 3 Classic Landing Page Mistakes

Landing Page, marketing

Landing pages are used for multiple functions, whether as a way to draw a visitor in for a specific offer or simply the front page of your website. Just like every marketing philosophy, there are major dos and don’ts when

Tagged with: , ,
Posted in Digital Marketing Tips