Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for…
Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience…
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social…
Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different…
Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is…
Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who…
How often do you hit the delete key? It’s almost a morning ritual. You open up your email, personal or business, and unless you actively filter your mail, you nope your way through your inbox. However, every so often, you…
The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get…
It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s…
With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,…
Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it…
How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according…
There are a lot of ways to get your brand moving, but what about getting it mobilized? Small Business Trends reports that a staggering 60 percent of online traffic now comes from mobile—so what does it take to make sure…
Facebook is the driving force behind the marketing strategy of many a small to mid-size business, but while it seems pretty easy to start strong, keeping the momentum is the real challenge. Thankfully, there are a few ways to keep…
For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up…
It goes without saying that big brands are big for a reason: it’s all about marketing. One of the most common mistakes small businesses make is assuming that the most powerful marketing techniques and standards used by big businesses are…
They say that no man is an island, but did you know the same can—and should—be said about your digital marketing endeavors? Your online presence can often feel a bit disjointed, with a clean and professional image on your company…
Landing pages are used for multiple functions, whether as a way to draw a visitor in for a specific offer or simply the front page of your website. Just like every marketing philosophy, there are major dos and don’ts when…
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