With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives, and there are a lot of ways to use them to incorporate your brand into their lives as well.
1 – Take Advantage of Word of Mouth
One of the best things about social media is how easy it is to track popularity. Looking at Facebook ‘likes’, pins on Pinterest, or re-tweets on Twitter are a great way to know how many people are thinking about your product, with little effort on your part. Follow the numbers and keep a steady stream of content flowing to the social media profiles that you are receiving a lot of hits on, and maybe endeavor to provide something different for platforms you’re less popular on.
2 – Utilize Social Media Tools
There are a variety of tools you can use to make the most of your social media presence. To keep tabs on who is talking about your brand around the web, you don’t need individuals crunching numbers. Entrepreneur recommends a number of different sites and online tools like BuzzSumo, Mention, and VWO to see which content is the most popular and getting the most online traction. There are also services like Mailchimp, Autosend, and ReferralSnip that help you keep in touch with your customer base with greater ease.
3 – Use a Variety of Formats On Multiple Websites
Facebook is a great way to reach your audience via more than just simple text posts. Adweek notes that the site averages 100 million video views a day, so making a video to be easily viewed and shared is a great way to make yourself known. Sites like Buzzfeed are having huge success with the quiz format with native advertising, as Business Insider notes. So instead of just making a text post to keep people up to date on what you’re doing, consider a more engaging offering.
4 – Take Part in Pop Culture
A great way to get noticed on social media is using popular memes. Using images that are already very familiar and beloved by your users can make you seem more accessible and “real”, instead of just a brand. It’s important to choose memes that are relevant to your message and currently popular, so you don’t seem behind the times. But a well-executed meme can up your views significantly, and can result in more shares, especially amongst the millennial crowd.
5 – Create Quality Content That People Want to Share
This seems like an obvious one, but it can be easy to forget. People don’t want their social media feeds clogged with repetitive, boring advertising. If you’re trying to promote your food blog, use high quality photographs of your food. Promote your clothing store with fun fashion blogs. The more interesting your content is, the more it will be shared, and the easier it will be for your audience to find.
Overall, social media is an incredibly powerful tool. It’s a great way to engage directly with your audience, and an insightful window into customers’ thinking that you can’t afford to ignore.