Blog Archives

The Importance of Quality Website Design and User Experience

Website design and User Experience

What is the importance of quality website design and user experience? Building a valuable website that is easy to navigate should be your top priority when you are in the planning stages of your business’s website. Creating a website optimized

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Posted in Website design

How Does Social Media and Customer Experience Fit into Your Marketing Strategy?

Social Media and Customer Experience

Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social

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Posted in Digital Marketing

Digital Consumer Experience: Millennials and Gen Z Shoppers Change the Retail Game

Digital Consumer Experience

It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by

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Posted in Digital Marketing, Web Presence

The Importance of Writing a Call to Action Effectively

Writing a Call to Action

Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience

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Posted in Digital Marketing, Digital Marketing Tips

Local SEO for Businesses Explained

local SEO for businesses

Although traditionally SEO has been thought of as a tactic to attract eCommerce traffic, local SEO can substantially increase business for brick and mortar companies and draw in new customers. The fact of the matter is that with the influx

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Posted in SEO

5 Reasons You Need to Respond to Negative Feedback and How to Do It Properly

respond to negative feedback

While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business

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Posted in Digital Marketing, Reputation Management

What Makes Best Performing Landing Pages?

best performing landing pages

Landing pages are still one of the most important elements when it comes to increasing conversion rates on your website. The best performing landing pages aren’t just thrown together, but well crafted and thought out. If you’re going to spend

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Posted in Website design