Blog Archives

Your Guide to the Top Website Design Trends for 2019

web design trends

When it comes to your company’s website, you want innovative, fresh design to be what catches your consumer’s eye – not outdated layouts, scripting, and interfaces. The problem is, unless you partner with a tech professional, understanding what’s fresh and

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Posted in Web Presence, Website design

Top Digital Marketing Trends for 2019

digital marketing trends

The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,

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Posted in Digital Marketing

Your Guide to Using Tools like Instagram Stories to Promote Your Small Business

Instagram story

The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially

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Posted in Social Media

Harnessing the Power of Social Media Holiday Season Promotions for Small Business

Holiday season promotions

The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to

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Posted in Digital Marketing, Marketing

The Secret to Increasing Mobile Conversion Rates

mobile conversion rates

Today’s consumer is an increasingly mobile individual. Consider this: nearly 80% of social media use and over 70% of general online media use occurs on mobile devices. That means that your customer – whether they are across the globe or

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Posted in Mobile, Web Presence

The Importance of Small Business Reputation Management

small business reputation management

For small business owners, every small factor in business success matters. If you own or operate a company yourself- regardless of size – you likely understand how much seemingly-small things add up. One of these “small” things that are exceedingly important

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Posted in Reputation Management

Using the Relationship Between Sales and Marketing to Boost the Efficiency of Your Business

relationship between sales and marketing

A successful business runs and operates like a functional machine – a vast number of smaller parts working hard beneath the surface to produce results. When trying to understand the relationship between sales and marketing, it is imperative to view

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Posted in Marketing, Small Business

Top Tips to Build the Ultimate Website for Your Business

website design tips for beginners

Website design continues to be one of the most important ways that your business is presented to customers. Even in the age of social media and eblasts, your website remains core to your online presence. These website design tips for

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Posted in Website design

What is High-Quality Content and Why Is It Important to Your Business?

what is high-quality content

For those who are marketing their business online – and in the modern marketplace, that should apply to every business owner and operator – the concept of high-quality online content is one that gets revisited often. Today’s consumers want more

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Posted in Content writing

The Importance of Partnering with a Professional Web Design Agency

professional web design agency

When building a website for your company, it can be tempting to cut corners to save on costs. Why work with a professional web design agency when you can hire someone who will put together an entire website for you

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Posted in Web Presence, Website design

Strategies to Increase Social Media Engagement After Recent Algorithmic Changes

Strategies to increase social media engagement

In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to

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Posted in Social Media

How to Market Your Small Business Online – On a Budget

how to market your small business online

Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become

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Posted in Digital Marketing, Digital Marketing Tips

How to Use Search Engine Keyword Tracking

Search Engine Keyword Tracking

If site content is king, then keywords are the power behind the throne. As a part of an overall SEO strategy, search engine keyword tracking is vital for making sure that the web crawlers are able to find and index

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Posted in SEO

Buff Up Your Blog SEO Strategy!

Blog SEO Strategy

Keeping a blog is a great way to get your thoughts out there in front of potential clients. You can present the entire character of your company in just a few entries. However, it’s not enough to simply create and

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Posted in Blogging, Content writing

No Advertising Budget? Five Free Ways to Increase Website Traffic!

Five Free Ways to Increase Website Traffic

When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those

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Posted in SEO

Short Form vs. Long Form Content: Which is Better?

Short Form vs Long Form

When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about

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Posted in Content writing

What is Marketing Strategy and Why Your Small Business Needs It?

What is Marketing Strategy

Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and

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Posted in Digital Marketing, Marketing

How to Do Live Video on Facebook

How to Do Live Video on Facebook

Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of

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Posted in Social Media

What Is a Landing Page?

What Is a Landing Page

Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page

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Posted in Digital Marketing, Website design

How to Improve Email Open Rates

Improve Email Open Rates

Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being

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Posted in Digital Advertising, Digital Marketing

The Power of Content Marketing

The Power of Content Marketing

It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully

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Posted in Content writing, Digital Marketing

Social Media Toolkit: How to Use Instagram Effectively

how to use Instagram effectively

Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of

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Posted in Digital Marketing, Social Media

Advantages of Digital Marketing for Small Business

Advantages of Digital Marketing

Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company

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Posted in Digital Marketing

The Advantages of Marketing Automation

The Advantages of Marketing Automation

There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B

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Posted in Digital Marketing, Email Marketing

What Does Google AMP Mean?

What Does Google AMP Mean

What is Google AMP? It refers to Google Accelerated Mobile Pages. What does Google AMP mean? Google Accelerated Mobile Pages (AMP) helps pages rank higher in the Search Engine Results Pages (SERPs). Plus, it’s supposed to provide faster load times

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Posted in Website design

The Revolution of Social Media and the English Language

Social Media and the English Language

There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the

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Posted in Social Media

A Full Service Internet Marketing Agency Explained

A Full Service Internet Marketing Agency

Internet marketing, also known as digital marketing, refers to all types of marketing done on the internet to drive leads to your website or promote your brand. Because we’ve gone digital, you’re going to have to go where your audience

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Posted in Digital Marketing, Marketing

Why is Communication so Important in Business?

Why is Communication so Important

Why is communication so important in business between marketing companies and their clients? Good question. Picture this: the line of communication between you and your client was wide open. And then, suddenly, nada. It leaves you sitting between a rock

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Posted in Marketing

Beginner’s Guide to Instagram for Lawyers

Instagram for Lawyers

If you’re just getting started with social media, it’s smart to look into utilizing the big players like Facebook, which hit 2.07 billion users, and Instagram, which had 800 million users per month as of November 2017. Whether you’re new

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Posted in Digital Marketing, Social Media

Creating an Online Presence for Your Business

Creating an Online Presence for Your Business

There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for

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Posted in Digital Marketing, Digital Marketing Tips

Avoid These Website Design Mistakes

website design mistakes

Website design mistakes aren’t limited to the technical aspect. Website content is just as important to help your beautiful website rank so visitors navigating the web can find you. Avoid These Website Design Mistakes If you’re looking to keep visitors

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Posted in Web Presence, Website design

Tips to Increase Your Twitter Engagement

Twitter Engagement

Twitter is a fast-paced social media platform that leaves newcomers overwhelmed at the sheer quantity of content flowing through the platform. Never underestimate the power of your tweets. Better engagement results in more leads and sales. If you’re trying to

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Posted in Social Media

How to Use Instagram for Small Business

Instagram for Small Business

With nearly 800 million users in 2017 and that figure projected to surpass a billion users in 2018, it would be the right move to use Instagram for small business social media marketing. Use Instagram for Small Business Instagram targets

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Posted in Social Media

Importance of Google My Business Listing

Google My Business Listing

If you own a local business, then it’s imperative for you to understand the importance of your Google My Business listing. You see, every day, more people are using Google to find local businesses and products. Benefits of Google My

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Posted in Digital Marketing

Changes Ahead: Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s

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Posted in Marketing, Social Media

Beginner’s Guide to SEO

Beginner’s Guide to SEO

What is search engine optimization (SEO)? It’s one of the most essential pieces to making your website whole by helping people find you organically. If you’re just getting started in designing your website then you need to use SEO best

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Posted in SEO

Latest Online Marketing Trends You Shouldn’t Ignore in 2018

Latest online marketing trends

If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it. Latest Online Marketing Trends

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Posted in Digital Marketing

How to Increase Lead Generation With Your Blog

increase lead generation

As a business, you’re looking create more revenue streams. It’s understandable that in today’s world when it comes to choosing which content to click on or items to buy, users have many options. Still, a blog is a great way

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Best Social Media Marketing Tips Every Small Business Owner Must Know

Best Social Media Marketing Tips

It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,

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Posted in Social Media

Do’s & Don’ts of Successful Website Design and User Experience

Website design and User Experience

There are several factors to consider to create a successful website design and user experience. Before you start, permit us to lay out some simple rules to follow that allows you to provide the best possible user experience while producing

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Posted in Website design

6 Website Design Mistakes That Destroy Your SEO

website design mistakes

Your website isn’t just a spot on the web where you place your business information. In fact, website design mistakes destroy your SEO if you’re not careful. As a result, it can ruin your company’s marketing goals and opportunity for

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Posted in Website design

Build a Great Content Marketing Strategy for Your Business

great content marketing

The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a

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Posted in Digital Marketing

5 Ways of Using Facebook to Market Your Business in 2018

using Facebook to market your business

Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this

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Posted in Social Media

Simple Ways to Secure Websites From Hackers

Simple Ways to Secure Websites From Hackers

On October 17, 2017, Google Chrome released an update to begin flagging and penalizing websites that didn’t make the move to HTTPS. Websites collecting user passwords and credit card information without a basic security SSL certificate were marked unsafe due

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Posted in Web Presence

5 Best Tips for Using Instagram to Promote Your Business

using Instagram to promote your business

With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having

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Posted in Social Media

Website Design Trends to Watch for in 2018

website design trends

In 2017, the worldwide website design trends rapidly evolved, creatively and technologically, improving user experience and increasing conversion rates. In this post, we are looking ahead at website design trends in 2018. Get Ahead in 2018 With These Website Design

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Posted in Web Presence, Website design

Best Holiday Social Media Posts Ideas

holiday social media posts

It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for

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Posted in Social Media

The Importance of Quality Website Design and User Experience

Website design and User Experience

What is the importance of quality website design and user experience? Building a valuable website that is easy to navigate should be your top priority when you are in the planning stages of your business’s website. Creating a website optimized

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Posted in Website design

How Does Social Media and Customer Experience Fit into Your Marketing Strategy?

Social Media and Customer Experience

Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social

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Posted in Digital Marketing

Digital Consumer Experience: Millennials and Gen Z Shoppers Change the Retail Game

Digital Consumer Experience

It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by

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Posted in Digital Marketing, Web Presence

The Importance of Writing a Call to Action Effectively

Writing a Call to Action

Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience

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Posted in Digital Marketing, Digital Marketing Tips