Blog Archives

Short Form vs. Long Form Content: Which is Better?

Short Form vs Long Form

When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about

Tagged with: ,
Posted in Content writing

What is Marketing Strategy and Why Your Small Business Needs It?

What is Marketing Strategy

Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and

Tagged with: , ,
Posted in Digital Marketing, Marketing

How to Do Live Video on Facebook

How to Do Live Video on Facebook

Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of

Tagged with: , , ,
Posted in Social Media

What Is a Landing Page?

What Is a Landing Page

Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page

Tagged with: ,
Posted in Digital Marketing, Website design

How to Improve Email Open Rates

Improve Email Open Rates

Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being

Tagged with: ,
Posted in Digital Advertising, Digital Marketing

The Power of Content Marketing

The Power of Content Marketing

It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully

Tagged with: ,
Posted in Content writing, Digital Marketing

Social Media Toolkit: How to Use Instagram Effectively

how to use Instagram effectively

Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of

Tagged with: , ,
Posted in Digital Marketing, Social Media