Best Holiday Social Media Posts Ideas

holiday social media posts

It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for the people they love. A recent report predicts two out of five consumers will spend more time shopping online this year, with holiday sales projected to reach $129 billion for 2017, up from $115 billion in 2016.

Check Out These Holiday Social Media Posts Ideas

Not only should you get into the holiday spirit by decorating your profile and cover photo on your social media profiles to reflect the holidays and/or your holiday promotions but take advantage of the following holiday social media posts ideas to help kick off your holiday campaigns.

Host a giveaway contest

Everyone loves free stuff, especially when the holidays roll around. Consider giving out grab bags, free add-ons when a customer orders a certain amount of merchandise, or simply give out free gifts for retweets, likes, and shares. Randomly pick out a name among your followers and give some lucky individual a sweet prize.

Collaborate a Takeover

Collaborate with another company and host a holiday social media posts takeover for a day. Considering more than 25 million Instagram marketers switched to business profiles, this leaves you with higher potential reach with a fresh audience.

Motivate Sales

Along with sales and discounts, consumers love free shipping. If you’re offering free delivery on website orders, then tell your readers. Another idea is to create a sense of urgency by offering sales that expire within a specific timeframe otherwise they will miss the deal, like “30% off deal expires at midnight!” Remember always include these details in your social media posts.

Holiday Themes

Incorporate the colors, images, and themes of the holidays. Red, green, Christmas trees, snowmen, Santa, and snowflakes are festive design accentuations to include in your social media images or ads.

Get Emotional

The holidays are undoubtedly an emotional time of year. Try to capture the emotions of the holiday by thinking back to when you were a child. If you celebrate Christmas, there were probably Christmas lights, Santa, hot chocolate and fun family time. Include humorous holiday memes because it doesn’t always have to be a post that pulls at the heart. It’s also a good time of year to promote local charitable causes in your posts.

Use seasonal copy in your holiday social media posts

Use phrases that include “holidays,” “tis the season,” and “the most wonderful time of the year” in your social media posts. Get creative and put those Christmas songs to good use.


Video posts are becoming increasingly popular on social media. What better way to deliver holiday wishes than with a video from your company?

Social Media Holiday Experience

The holidays are a great time of year to interact with your clients but the competition is stiff. Timing is critical when it comes to holiday social media posts. It’s important to stay on top of news, current events, and trending topics. When everything is done correctly, your holiday social media posts help your company build engagement and drive up sales with your customers walking away with a satisfied customer experience.

Happy Holidays from 4 Step Studio!

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4 Step Studio is an online marketing agency that specializes in website design and redesign, SEO, social media and more. Our team of experts focuses on helping small business get found online, while educating them on what will make them successful in the digital world. To learn more about what we can do for you, visit our website at

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