When it comes to your company’s website, you want innovative, fresh design to be what catches your consumer’s eye – not outdated layouts, scripting, and interfaces. The problem is, unless you partner with a tech professional, understanding what’s fresh and…
The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,…
The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially…
The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to…
Today’s consumer is an increasingly mobile individual. Consider this: nearly 80% of social media use and over 70% of general online media use occurs on mobile devices. That means that your customer – whether they are across the globe or…
For small business owners, every small factor in business success matters. If you own or operate a company yourself- regardless of size – you likely understand how much seemingly-small things add up. One of these “small” things that are exceedingly important…
A successful business runs and operates like a functional machine – a vast number of smaller parts working hard beneath the surface to produce results. When trying to understand the relationship between sales and marketing, it is imperative to view…
Website design continues to be one of the most important ways that your business is presented to customers. Even in the age of social media and eblasts, your website remains core to your online presence. These website design tips for…
For those who are marketing their business online – and in the modern marketplace, that should apply to every business owner and operator – the concept of high-quality online content is one that gets revisited often. Today’s consumers want more…
When building a website for your company, it can be tempting to cut corners to save on costs. Why work with a professional web design agency when you can hire someone who will put together an entire website for you…
In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to…
Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
If site content is king, then keywords are the power behind the throne. As a part of an overall SEO strategy, search engine keyword tracking is vital for making sure that the web crawlers are able to find and index…
Keeping a blog is a great way to get your thoughts out there in front of potential clients. You can present the entire character of your company in just a few entries. However, it’s not enough to simply create and…
When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those…
When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about…
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of…
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company…
There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B…
What is Google AMP? It refers to Google Accelerated Mobile Pages. What does Google AMP mean? Google Accelerated Mobile Pages (AMP) helps pages rank higher in the Search Engine Results Pages (SERPs). Plus, it’s supposed to provide faster load times…
There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the…
Internet marketing, also known as digital marketing, refers to all types of marketing done on the internet to drive leads to your website or promote your brand. Because we’ve gone digital, you’re going to have to go where your audience…
Why is communication so important in business between marketing companies and their clients? Good question. Picture this: the line of communication between you and your client was wide open. And then, suddenly, nada. It leaves you sitting between a rock…
If you’re just getting started with social media, it’s smart to look into utilizing the big players like Facebook, which hit 2.07 billion users, and Instagram, which had 800 million users per month as of November 2017. Whether you’re new…
There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for…
Website design mistakes aren’t limited to the technical aspect. Website content is just as important to help your beautiful website rank so visitors navigating the web can find you. Avoid These Website Design Mistakes If you’re looking to keep visitors…
Twitter is a fast-paced social media platform that leaves newcomers overwhelmed at the sheer quantity of content flowing through the platform. Never underestimate the power of your tweets. Better engagement results in more leads and sales. If you’re trying to…
With nearly 800 million users in 2017 and that figure projected to surpass a billion users in 2018, it would be the right move to use Instagram for small business social media marketing. Use Instagram for Small Business Instagram targets…
If you own a local business, then it’s imperative for you to understand the importance of your Google My Business listing. You see, every day, more people are using Google to find local businesses and products. Benefits of Google My…
Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s…
What is search engine optimization (SEO)? It’s one of the most essential pieces to making your website whole by helping people find you organically. If you’re just getting started in designing your website then you need to use SEO best…
If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it. Latest Online Marketing Trends…
As a business, you’re looking create more revenue streams. It’s understandable that in today’s world when it comes to choosing which content to click on or items to buy, users have many options. Still, a blog is a great way…
It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,…
There are several factors to consider to create a successful website design and user experience. Before you start, permit us to lay out some simple rules to follow that allows you to provide the best possible user experience while producing…
Your website isn’t just a spot on the web where you place your business information. In fact, website design mistakes destroy your SEO if you’re not careful. As a result, it can ruin your company’s marketing goals and opportunity for…
The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a…
Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this…
On October 17, 2017, Google Chrome released an update to begin flagging and penalizing websites that didn’t make the move to HTTPS. Websites collecting user passwords and credit card information without a basic security SSL certificate were marked unsafe due…
With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having…
In 2017, the worldwide website design trends rapidly evolved, creatively and technologically, improving user experience and increasing conversion rates. In this post, we are looking ahead at website design trends in 2018. Get Ahead in 2018 With These Website Design…
It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for…
What is the importance of quality website design and user experience? Building a valuable website that is easy to navigate should be your top priority when you are in the planning stages of your business’s website. Creating a website optimized…
Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social…
It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by…
Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More. 