Your website isn’t just a spot on the web where you place your business information. In fact, website design mistakes destroy your SEO if you’re not careful. As a result, it can ruin your company’s marketing goals and opportunity for growth.
Website Design Mistakes That Destroy Your SEO
Optimizing your website for SEO to gain significant conversion rates or leads is the goal of every business on the planet. Website design mistakes affect your overall marketing strategy if you’re not meticulous in your execution. The most important thing to remember is to test everything to ensure it’s set up properly and everything is working.
Website Load Speed
Let’s cut right to it. Nobody wants to wait for a slow web page to load. It leads to higher abandon rates and fewer page views. Research shows even something as short as a one-second delay in page load time can lead to more than 10 percent fewer page views.
A simple background image or video may seem trivial but that’s just not accurate. Media that hasn’t been optimized for your website slows page load speeds. It doesn’t just slow down the page but several large images reduce the speed of the entire website. Not only that but Google ranks faster pages higher in the search results.
You don’t have to sacrifice beauty for a fast website. Use an ideal file format at the correct image sizes or video length. Your visitors will thank you and it’ll improve your rank.
Not Using Responsive Design
This website design trend should be number one when building your company website. Visitors who spend time resizing or zooming in on your page are more likely to abandon and go to a different website. A responsive design is critical for a high-quality website design and user experience.
Excessive HTTP Requests
The scripts, CSS files, and images take time to load on your page. Even plugins, widgets, and ad serving scripts have a negative effect on your website speed. The more HTTP requests present, the longer it needs to load. It’s necessary to reduce the HTTP requests to improve website speed.
Changes in URL Structure Without Doing 301 Redirect
When a company redesigns their website, the need to change the URL structure may arise. If you change your website’s URL structure without doing a 301 redirect, it will have a negative impact on your current URL’s organic rankings and search traffic. Using a hierarchical URL structure and implementing a 301 redirect from the current pages to the new pages’ locations is the proper way to do it.
Failing to Secure Website
Don’t fall into the trap of thinking you shouldn’t bother with website security. Hackers target you by exploiting the weaknesses in your website. While it is nearly impossible to prevent hacks 100 percent of the time, it’s best to ensure your website isn’t easy for hackers to get into.
Here are just a few tips:
- Use fewer plugins
- Keep your website up-to-date
- Limit login attempts
- Never use default usernames
- Implement two-factor authentication
Website Design Professionals
Seasoned SEO professionals understand what it takes to avoid website design mistakes, which is why it’s critical to hire a professional marketing and website design company that can help your business create a powerful, clean, and secure SEO-optimized website.
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