Monthly Archives: October 2014

Putting Facebook Insights to Good Use for Your Small Business

Facebook, Social Media

With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell

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Posted in Social Media

5 Tips for Improving Your Site’s User Experience

website design, user experience

While raising awareness for your brand via social media, blogging, and other marketing strategies helps boost traffic, your hard work will be all for naught if you’re showing off a website that’s locked in the digital Dark Ages. To avoid

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Posted in Website design

The Secret to Telling Your Brand’s Story

brand, storytelling

Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might

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Posted in Marketing

Is Calculating Social Media Marketing ROI Possible?

Social Media, ROI

The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know

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Posted in Marketing, Social Media