Blog Archives

How to Improve Email Open Rates

Improve Email Open Rates

Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being

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Posted in Digital Advertising, Digital Marketing

5 Secrets the Pros Use to Create High Converting Facebook Ads

high converting Facebook ads

Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population

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Posted in Digital Advertising, Social Media

Get More Results from Your Facebook Ads

Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook

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Posted in Digital Advertising, Digital Marketing, Social Media

5 Dos and 5 Don’t of Small Biz Promotions

As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s

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Posted in Digital Advertising, Digital Marketing, Marketing

Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

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Posted in Digital Advertising, Digital Marketing

Advertising Don’ts: Pants on Fire Edition

Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the

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Posted in Digital Advertising, Marketing

A Beginner’s Guide to Successful Social Media Advertising Part 1: Saying Hello

The first thing to understand about social media advertising is that this is just a part of a larger marketing strategy that can and should website design, SEO, content marketing, digital advertising, and email marketing, too. It is not the

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Posted in Digital Advertising