When it comes to your company’s website, you want innovative, fresh design to be what catches your consumer’s eye – not outdated layouts, scripting, and interfaces. The problem is, unless you partner with a tech professional, understanding what’s fresh and…
Website design continues to be one of the most important ways that your business is presented to customers. Even in the age of social media and eblasts, your website remains core to your online presence. These website design tips for…
When building a website for your company, it can be tempting to cut corners to save on costs. Why work with a professional web design agency when you can hire someone who will put together an entire website for you…
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
What is Google AMP? It refers to Google Accelerated Mobile Pages. What does Google AMP mean? Google Accelerated Mobile Pages (AMP) helps pages rank higher in the Search Engine Results Pages (SERPs). Plus, it’s supposed to provide faster load times…
Website design mistakes aren’t limited to the technical aspect. Website content is just as important to help your beautiful website rank so visitors navigating the web can find you. Avoid These Website Design Mistakes If you’re looking to keep visitors…
There are several factors to consider to create a successful website design and user experience. Before you start, permit us to lay out some simple rules to follow that allows you to provide the best possible user experience while producing…
Your website isn’t just a spot on the web where you place your business information. In fact, website design mistakes destroy your SEO if you’re not careful. As a result, it can ruin your company’s marketing goals and opportunity for…
In 2017, the worldwide website design trends rapidly evolved, creatively and technologically, improving user experience and increasing conversion rates. In this post, we are looking ahead at website design trends in 2018. Get Ahead in 2018 With These Website Design…
What is the importance of quality website design and user experience? Building a valuable website that is easy to navigate should be your top priority when you are in the planning stages of your business’s website. Creating a website optimized…
Landing pages are still one of the most important elements when it comes to increasing conversion rates on your website. The best performing landing pages aren’t just thrown together, but well crafted and thought out. If you’re going to spend…
In today’s design world, standing out online is essential. Your website is effectively your business’s calling card, and a good impression can make or break customer and client leads. Here are five reasons why it’s worth your while to hire…
A lot of people have listened to the fable of the $500 website. The fable goes a little like this, you cough up $500, and someone will build you a fully functional absolutely gorgeous website that will bring in customers…
It’s hard to believe that anyone has to write this article in 2017. The internet is 26 years old, and 88 percent of the US population 18 and older use the internet on a regular basis – with 77 percent…
Have you looked at your traffic stats lately? If you answer that question with, “What traffic stats?” then we need to have a talk. It’s not enough to build a website anymore. You need a definite marketing strategy, and part…
It’s tempting, when you’re first starting out, to save money however you can. However, when it comes to designing a website for law firms, you may find that your DIY chops fall little short. Templates can only go so far…
Web design is an art and a science. The first part of a website that you see is the look, but it’s what goes into the design that makes the site work to drive traffic. The website that reflects your…
The entire idea that a software company full of technically apt and highly creative people should need to consider website outsourcing is laughable on its face. However, if you dig a little deeper it is often a necessary part of…
You need a website and you need one now: this is usually the sense of urgency involved when building an online presence for your company – especially if you are starting from scratch. The need to have something done right…
Paying a flat fee of $500 for your company’s website may seem like a great offer, especially when you consider the other expenses involved with operating and promoting your business. This deal is offered by numerous design and development companies…
There are websites and website designers that would have you believe that you can build a fully functional website DIY, or get one for about the same as an Ektorp sofa at Ikea. Yes, you can get a website for…
As we close out 2016, the internet is evolving again. Some of us are old enough to remember when this was the first website. That’s a lot of change in just a couple of decades. The web is changing to…
Let’s talk about landing pages. What’s called a landing page is not just the page that turns up when someone goes to your home page, but any page on your site that turns up in a search engine and gets…
20 years ago on the internet there were around 257,000 websites, and that was a better than tenfold increase from the previous year. At the end of 2015 there were around 823 million websites, a drop of 11 percent from…
Every once in a while, you run across a website that is so ill thought out, so badly arranged, so outright annoying, that you have to wonder just how the business can continue to operate. No naming and shaming, we…
Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re…
The internet is anything but a “set it and forget it” medium. Technology is changing fast enough that people from Generation X can remember when their first desktop had less RAM, storage, and processing power than their current smartphone. Your…
How old is your website? When did you first go on the web? If your website has not been updated significantly in the past year or two, you could be losing out on traffic and conversions and not even know…
Building a website for your law firm isn’t like building for any other type of line of business. While the approaches can be similar, there are key differences that can make or break a practice’s customer facing web portal. The…
When it comes to keeping up with web design, too often it seems like some are beyond all hope. Even the subtlest shift causes dramatic changes in design standards a year or two down the road, making predictions about upcoming…
For many small to mid-sized businesses, making the company website mobile-ready sounds like a huge hassle without any promise of return. These small to mid-sized businesses are, however, completely wrong. Mobile web browsing is on the rise, with Smart Insights…
Every business needs some kind of web presence, some more than others. While Facebook and Twitter can be a good start, nothing compares to your own business website; while many small business owners feel this to be a secondary or…
No marketing professional ever seriously asks if a small business wants more web traffic; these days, that’s practically a trick question. By the middle of 2014, Small Business Trends reported that a whopping 60 percent of all web traffic was…
Responsive website design is functional web design, with no added bling or extraneous elements. Everything is clickable, actionable, fast-loading, and leads from the landing page deeper into the site. Responsive web design means that your reader can view the page…
Have you ever visited a website while searching for a particular product or service, but found the design of the site so off-putting that you couldn’t complete your purchase? You’re not alone—and you could be part of the problem. When…
What’s the best way to measure your success online? Rising search ranks are one way, and one of the most popular and pervasive, but being the number one search result for your chosen search terms won’t help your business make…
A company website is a storefront, calling card and catalogue rolled into a single platform. Something this important, unfortunately, requires a great deal of care and delicacy to produce and maintain properly. There are plenty of guides on what you…
It’s essential to start the new year knowing what lies ahead for web design since it’s one of the most important aspects of marketing your business. The coming year is gearing up to be the bigger and better versions of…
It’s the one thing no business manager or owner wants to hear – your website sucks. Unfortunately, simply sticking your head in the sand and hoping for the best won’t change the fact that your page isn’t up to par.…
Budgeting for your business sometimes means making some tough calls with the company finances. Whether it’s cutting down on certain marketing endeavors or shifting limited funds to different areas of the organization, making the right choices on these important topics…
One of the biggest mistakes a business can make is viewing its website as some sort of tangential or secondary tool. Sure, building a strong stable of in-house employees that handle consumer relations is a top priority, but neglecting your…
While raising awareness for your brand via social media, blogging, and other marketing strategies helps boost traffic, your hard work will be all for naught if you’re showing off a website that’s locked in the digital Dark Ages. To avoid…
Your website is the digital face of your organization, so making sure it’s top of the line is vital to staying in the good graces of your consumers. Just like a night out with your friends, chances are you wouldn’t…
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