Paying a flat fee of $500 for your company’s website may seem like a great offer, especially when you consider the other expenses involved with operating and promoting your business. This deal is offered by numerous design and development companies determined to make you think you get everything you need for a low flat rate. However, they typically will not tell you what is missing from those “competitive” packages.
Nothing More Than Just the Basics
When analyzing what is offered with a “$500 website” deal, you must focus on the strings attached. This type of offer may seem to cover the basics – a limited number of webpages, minimal content, images, a contact form and your business information. Sadly, that is the extent of what you will receive. You more than likely have a specific vision for the look and feel of your company website, but this cookie-cutter package is not going to satisfy your needs. These “$500 websites” are usually based on pre-made template designs generated by website building platforms. Yes, you will still receive an online presence for your company with this type of package. Unfortunately, your website will essentially look like thousands of others that use the same exact platform or template. The only thing “custom” about a “$500 website” offer is the fact that you get to fill in your own unique business name.
Fashion vs Function
Investing in a digital marketing consultant provides you access to a full package of professional services. Remember, the look of a website is just the tip of the iceberg. It means nothing without the functionality, efficiency and performance expected by your customers. The objective of your online presence is to get your foot in the door within the average attention span of eight seconds.
One study shows that nearly 80 percent of shoppers dissatisfied with a website are less likely to bother with (and thus buy from) that same website again. The restrictions associated with a “$500 deal” drastically limit the website’s potential to grow and develop into the well-oiled marketing machine that you need. The bottom line is that your customers need to get everything that they need from your resourceful website – a feat that cannot be accomplished with a cookie-cutter product.
You Deserve a Tailored Website
As a business owner, you are familiar with your customer needs and target demographic. Investing in a tailor-made website allows you to have those specific needs fulfilled. A digital marketing consultant can work with you to research your industry and ensure that your website has everything that it needs to satisfy your customers. Instead of being limited by generic templates and outdated designs, you can get the features and framework that your company deserves.
You may need to invest more money into the development of a quality custom website. However, your website’s increased traffic, efficient performance and overall customer satisfaction will far outweigh the added expense. Contact 4 Step Studio to explore your options, and get a quality custom website developed for your business without any strings attached.