Monthly Archives: March 2016

The Art of War and the Marketer Part 4: Competitive Analysis

“If you know the enemy and know yourself, you need not fear result of a hundred battles.” – Sun Tzu One of the hardest things to do is to perform a strictly honest competitive analysis. This kind of analysis inventories

Tagged with: ,
Posted in Digital Marketing, Marketing

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

Tagged with: , , , , ,
Posted in Digital Marketing, Marketing

The Art of War and the Marketer Part 2: Measuring Results Means Preparation to Get Results

“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” ~ Sun Tzu All the great content, spot-on ads, and social media building is worth

Tagged with: , , , ,
Posted in Digital Marketing, Marketing

The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)

“The supreme art of war is to subdue the enemy without fighting.”  ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many

Tagged with: , ,
Posted in Digital Marketing, Marketing