Blog Archives

What is High-Quality Content and Why Is It Important to Your Business?

what is high-quality content

For those who are marketing their business online – and in the modern marketplace, that should apply to every business owner and operator – the concept of high-quality online content is one that gets revisited often. Today’s consumers want more

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Posted in Content writing

Buff Up Your Blog SEO Strategy!

Blog SEO Strategy

Keeping a blog is a great way to get your thoughts out there in front of potential clients. You can present the entire character of your company in just a few entries. However, it’s not enough to simply create and

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Posted in Blogging, Content writing

Short Form vs. Long Form Content: Which is Better?

Short Form vs Long Form

When planning content on your website, you might think that all content is the same. That’s not really correct. Content has to be tailored to meet the needs of your audience. Your intended demographic may have very specific ideas about

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Posted in Content writing

The Power of Content Marketing

The Power of Content Marketing

It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully

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Posted in Content writing, Digital Marketing

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

Make Your Business Blog a Go-To

Connecting with customers is more than advertising or marketing. Connection is about communicating. The era of monodirectional advertising is and has been over for some time.  People looking at your products and services want to go deeper than your latest

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Posted in Blogging, Content writing

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

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Posted in Content writing, Digital Marketing, Digital Marketing Tips