You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog, instead of simply going by the “build it and they will come.” Content marketing is also a powerful way to build brand loyalty, inform and educate, and to showcase your company’s unique personality. You’re building a relationship, not a soapbox. The keys to content marketing success are many, but there are four that rule.
Content Marketing Success in 4 Steps
- Always Be Credible. Make your headlines concise, relevant, and most of all true. The same goes for your content, which means no Black Hat SEO, no sensational claims, and most of all backing your statements up with support. Your reputation as a business is the best marketing you’ve got, and a run of bad Yelp reviews and bad publicity can sink even a reputable, established business – even if they’re not true.
- Stand up and stand out. On blogging platform WordPress, users create over 75 million new posts each month, and it’s estimated that blog posts – whether text, video, or photos – may be as high as 3 million or more per day over all outlets. That’s a lot of posts, and you need superior content and consistency to stand out. When you post your content on a regular basis, you’ll grow an audience that knows to rely on you for content that’s fresh, informative, and timely.
- Target demographics carefully. Sit down and figure out who your current customer base is, who could be a customer but isn’t, and what content both might find useful. Use the data you already have in the form of customer databases, analytics of previous campaigns, and keyword targeting to refine your message.
- Don’t just talk to yourself. You’re building a relationship, not just a soapbox. Answer questions, interact, and even host web events once you have enough participants. People love information, and building a reputation as an authority in your sphere. Even simple information made readily available – pricing, shipping cost information, ETA and so on – helps the potential customer to see you as transparent and trustworthy.
Content is king, and it needs to meet a range of criteria in order to organically grow your rankings and followers. Working with a digital marketing professional is one way to make sure that your content is top notch and first class. At 4 Step Studio, we go the extra mile to make sure your content is fresh, consistent, on point, and on message. Contact us today, and see how far your content and take your business. Content marketing success is in reach and even affordable.
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