Blog Archives

What is Marketing Strategy and Why Your Small Business Needs It?

What is Marketing Strategy

Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and

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Posted in Digital Marketing, Marketing

What Is a Landing Page?

What Is a Landing Page

Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page

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Posted in Digital Marketing, Website design

How to Improve Email Open Rates

Improve Email Open Rates

Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being

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Posted in Digital Advertising, Digital Marketing

The Power of Content Marketing

The Power of Content Marketing

It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully

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Posted in Content writing, Digital Marketing

Social Media Toolkit: How to Use Instagram Effectively

how to use Instagram effectively

Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of

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Posted in Digital Marketing, Social Media

Advantages of Digital Marketing for Small Business

Advantages of Digital Marketing

Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company

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Posted in Digital Marketing

The Advantages of Marketing Automation

The Advantages of Marketing Automation

There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B

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Posted in Digital Marketing, Email Marketing