If you own a local business, then it’s imperative for you to understand the importance of your Google My Business listing. You see, every day, more people are using Google to find local businesses and products. Benefits of Google My…
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Latest Online Marketing Trends You Shouldn’t Ignore in 2018
If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it. Latest Online Marketing Trends…
Build a Great Content Marketing Strategy for Your Business
The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a…
How Does Social Media and Customer Experience Fit into Your Marketing Strategy?
Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social…
Tagged with: Marketing Strategy, social media, social media management, social media marketing
Posted in Digital Marketing
Posted in Digital Marketing
Digital Consumer Experience: Millennials and Gen Z Shoppers Change the Retail Game
It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by…
Tagged with: Digital Consumer Experience, online marketing
Posted in Digital Marketing, Web Presence
Posted in Digital Marketing, Web Presence
The Importance of Writing a Call to Action Effectively
Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience…
5 Reasons You Need to Respond to Negative Feedback and How to Do It Properly
While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business…
Tagged with: online reputation, Reputation Management, reviews
Posted in Digital Marketing, Reputation Management
Posted in Digital Marketing, Reputation Management
