Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
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What Is a Landing Page?
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
How to Improve Email Open Rates
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
The Power of Content Marketing
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
Social Media Toolkit: How to Use Instagram Effectively
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Tagged with: Instagram, Instagram for Small Business, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Advantages of Digital Marketing for Small Business
Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company…
The Advantages of Marketing Automation
There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B…
Tagged with: email marketing, marketing, marketing automation
Posted in Digital Marketing, Email Marketing
Posted in Digital Marketing, Email Marketing
