Blog Archives

How Does Social Media and Customer Experience Fit into Your Marketing Strategy?

Social Media and Customer Experience

Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social

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Posted in Digital Marketing

Digital Consumer Experience: Millennials and Gen Z Shoppers Change the Retail Game

Digital Consumer Experience

It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by

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Posted in Digital Marketing, Web Presence

The Importance of Writing a Call to Action Effectively

Writing a Call to Action

Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience

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Posted in Digital Marketing, Digital Marketing Tips

5 Reasons You Need to Respond to Negative Feedback and How to Do It Properly

respond to negative feedback

While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business

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Posted in Digital Marketing, Reputation Management

Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

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Posted in Digital Marketing, Digital Marketing Tips, Social Media

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

The Benefits and Power of Video Marketing on Social Media

Power of Video Marketing

Is difficult to overstate the benefits of visual advertising. Go back 100 years from today, and photography was the hot new thing. It wasn’t even color photography, but black and white. More common were illustrations because photography was very expensive,

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Posted in Digital Marketing