Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company…
