
The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,…
The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to…
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B…
Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social…
It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by…
While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business…
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Law is such demanding profession that it’s very hard to keep up with developments in the world of Google. Google is a lifeline to billions of businesses all over the world. Businesses depend on Google because they need their businesses…
Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely…
When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice…
Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social…
Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook…
As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s…
Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider…
Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by…
It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business…
Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other…
When it comes to internet reviews, you either get really good ones or really bad ones. Most people don’t go online and put on their Op-Ed hat when something meets expectations. Nobody ever argues with a good review, it’s the…