The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,…
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Blog Archives
Harnessing the Power of Social Media Holiday Season Promotions for Small Business
The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to…
Tagged with: Digital Advertising, grow small business, Holiday season promotions, promote, small business, Social Media Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
How to Market Your Small Business Online – On a Budget
Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
What is Marketing Strategy and Why Your Small Business Needs It?
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
What Is a Landing Page?
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
How to Improve Email Open Rates
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
The Power of Content Marketing
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
