The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,…
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Blog Archives
Harnessing the Power of Social Media Holiday Season Promotions for Small Business
The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to…
Tagged with: Digital Advertising, grow small business, Holiday season promotions, promote, small business, Social Media Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
How to Market Your Small Business Online – On a Budget
Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become…
What is Marketing Strategy and Why Your Small Business Needs It?
Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and…
What Is a Landing Page?
Many people confuse a homepage with a landing page. A landing page is a standalone page, but a homepage with elements of a landing page is still not a landing page. As the search engines classify sites, a landing page…
How to Improve Email Open Rates
Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being…
The Power of Content Marketing
It’s time to sit down and think about what drives customer engagement. Back in the days before the Internet, a customer could engage with a catalog or a print ad, an ad on the radio or television, or a beautifully…
Social Media Toolkit: How to Use Instagram Effectively
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Tagged with: Instagram, Instagram for Small Business, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Advantages of Digital Marketing for Small Business
Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company…
The Advantages of Marketing Automation
There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B…
Tagged with: email marketing, marketing, marketing automation
Posted in Digital Marketing, Email Marketing
Posted in Digital Marketing, Email Marketing
A Full Service Internet Marketing Agency Explained
Internet marketing, also known as digital marketing, refers to all types of marketing done on the internet to drive leads to your website or promote your brand. Because we’ve gone digital, you’re going to have to go where your audience…
Beginner’s Guide to Instagram for Lawyers
If you’re just getting started with social media, it’s smart to look into utilizing the big players like Facebook, which hit 2.07 billion users, and Instagram, which had 800 million users per month as of November 2017. Whether you’re new…
Creating an Online Presence for Your Business
There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for…
Importance of Google My Business Listing
If you own a local business, then it’s imperative for you to understand the importance of your Google My Business listing. You see, every day, more people are using Google to find local businesses and products. Benefits of Google My…
Latest Online Marketing Trends You Shouldn’t Ignore in 2018
If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it. Latest Online Marketing Trends…
Build a Great Content Marketing Strategy for Your Business
The process of building a great content marketing strategy for your business is the key to your success. This process includes creating and publishing a continuous flow of valuable content to fit your company’s unique situation. This will be a…
How Does Social Media and Customer Experience Fit into Your Marketing Strategy?
Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social…
Tagged with: Marketing Strategy, social media, social media management, social media marketing
Posted in Digital Marketing
Posted in Digital Marketing
Digital Consumer Experience: Millennials and Gen Z Shoppers Change the Retail Game
It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by…
Tagged with: Digital Consumer Experience, online marketing
Posted in Digital Marketing, Web Presence
Posted in Digital Marketing, Web Presence
The Importance of Writing a Call to Action Effectively
Writing a call to action for a website, social media post, or an online marketing strategy is essential for giving potential customers one final push to seek out your business. Think of it as the goal you want your audience…
5 Reasons You Need to Respond to Negative Feedback and How to Do It Properly
While people used to find businesses by recommendations or reviews in print, today it’s as simple as clicking one of the many review sites online. According to Social Media Today, 87 percent of people say that they require a business…
Tagged with: online reputation, Reputation Management, reviews
Posted in Digital Marketing, Reputation Management
Posted in Digital Marketing, Reputation Management
Five Best Social Media Marketing Tips from the Pros
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Tagged with: social media, social media management, social media marketing
Posted in Digital Marketing, Digital Marketing Tips, Social Media
Posted in Digital Marketing, Digital Marketing Tips, Social Media
4 Steps to Content Marketing Success
You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,…
The Benefits and Power of Video Marketing on Social Media
Is difficult to overstate the benefits of visual advertising. Go back 100 years from today, and photography was the hot new thing. It wasn’t even color photography, but black and white. More common were illustrations because photography was very expensive,…
Three Reasons Mobile First Marketing Strategy Is a Must for Attorneys
Law is such demanding profession that it’s very hard to keep up with developments in the world of Google. Google is a lifeline to billions of businesses all over the world. Businesses depend on Google because they need their businesses…
Tagged with: Mobile, Mobile First, Mobile First Marketing, mobile web design, mobile website
Posted in Digital Marketing, Mobile
Posted in Digital Marketing, Mobile
3 Simple Ways to Market Your Law Firm Online
Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely…
Tagged with: digital marketing, law firm marketing, Marketing Strategy
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
5 Tips on How to Effectively Use Instagram for Lawyers
When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice…
Tagged with: Instagram for Lawyers, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
How to Do YouTube SEO for Software Training Videos
It’s amazing how the Internet is so intertwined with our lives that we can’t imagine our lives without it. Social media, search engines, and billions of websites, have us literally entrapped in the web. We use it for work, we…
How to Market Your Law Firm Online
Law firm marketing has come a long way from ads placed in newspapers, the Yellow Pages, and other static media. Law firms advertising online reach a far wider audience with a greater range of demographics. However, placing ads is not…
5 Benefits of Instagram for Lawyers
Wait. What? Instagram, the social media app where young millennials post selfies and snaps of their Taco Tuesday plates? Well, sort of. Instagram is not all selfies and shots of food, but a business marketplace and social media power that…
Viva Video: Create and Use Video Content
The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If…
Google’s Mobile First and Your SEO: What You Need to Know
We’ve often said that there’s no set-it-and-forget-it in SEO. It’s a continuously evolving set of standards that can leave you behind if you take your attention off of it. Google’s long anticipated shift to “mobile first” – that is the…
Digital Marketing Agency and Client relationship – Can It Be Saved?
There are few things more frustrating than putting your all into a relationship, and having it go awry. This is true whether it is a personal or business relationship. In digital marketing, one of the biggest problems in a professional relationship…
Old School SEO Has to Go!
It doesn’t take a lot of effort to tank your search engine rankings. All you have to do is nothing. Old school SEO can harm your rankings more than you ever imagined. Never updating your SEO, not keeping up with…
Why Isn’t It Working? Digital Marketing Success and Failure
Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social…
Tagged with: content marketing, Marketing Strategy, social media marketing
Posted in Digital Marketing, Digital Marketing Tips
Posted in Digital Marketing, Digital Marketing Tips
Not the Fairy Godmother Department: Redux
Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything.…
It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign
Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do…
Get More Results from Your Facebook Ads
Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook…
Tagged with: Facebook Advertising, Social Media Advertising
Posted in Digital Advertising, Digital Marketing, Social Media
Posted in Digital Advertising, Digital Marketing, Social Media
5 Dos and 5 Don’t of Small Biz Promotions
As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s…
Tagged with: marketing, promote, small business
Posted in Digital Advertising, Digital Marketing, Marketing
Posted in Digital Advertising, Digital Marketing, Marketing
Online Marketing and Online Advertising: Not the Same Thing
Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider…
Tagged with: Digital Advertising, digital marketing, Online Advertising, online marketing
Posted in Digital Advertising, Digital Marketing
Posted in Digital Advertising, Digital Marketing
Full Time Marketers vs. Pick-n-Choose
Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering…
Champagne Marketing on Coca Cola Budget
When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations…
Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles
Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll…
Building for Conversions: 5 Things to Do Now
Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re…
Algorithm Changes at Facebook: Social Media Marketers Get Ready
Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
5 Digital Marketing Myths that Need to be Busted
There are a lot of marketing “truths” that have been repeated for years. It’s just like the “drink eight glasses of water a day” thing that’s been around for so long. Nobody knows where it came from, but everyone takes…
Remarketing: Getting a Second Chance at a First Impression
Remarketing is exactly that – a second chance to make a first impression through a variety of avenues. Odds are that you’ve been the subject of remarketing yourself and never even thought about it. Remarketing even comes in different flavors,…
The Power of Facebook’s Custom Audiences
It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business…
Tagged with: digital marketing, Facebook, Facebook Advertising, Facebook’s Custom Audiences, social media marketing
Posted in Digital Marketing, Marketing, Social Media
Posted in Digital Marketing, Marketing, Social Media
3 Email Marketing Solutions You’ll Love
Email is still a highly viable force in marketing. Anyone who tells you that email marketing is dead has everything completely backwards. Email marketing is still very much alive and vital to getting your company out there just as much…
3 Social Media Tools You Need Right Now
Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other…
Tagged with: digital marketing, social media, social media management, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
It’s Not Just a Soapbox: Why Your Firm Needs a Blawg
Who are you? As a potential client navigates the internet looking for an attorney, it’s a question that you’re going to need to answer. Since 2014, when a Thompson-Reuters and FindLaw.com study found the most popular way to find an…
Responding to Negative Reviews: Keeping It Confidential
When it comes to internet reviews, you either get really good ones or really bad ones. Most people don’t go online and put on their Op-Ed hat when something meets expectations. Nobody ever argues with a good review, it’s the…
Tagged with: digital marketing, Law Firm Online Reputation, Reputation Management
Posted in Digital Marketing, Reputation Management
Posted in Digital Marketing, Reputation Management
