Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely to “use the Google” or detail a grandchild to ask Siri instead of picking up a paper telephone directory. The shift is due to the way people communicate – with cellphone ownership at 95 percent in the US market, and smartphone use at 77 percent, even the 65+ age bracket is adjusting to the digital lifestyle. In fact, use of mobile devices such as tablets and smartphones are one of the most popular ways to access the internet, and to look for information.
To market your law firm online, you need to learn three simple tricks to improve your visibility.
1. Optimize, optimize, optimize.
Optimizing a website takes a number of different actions. You can optimize your SEO, optimize your site so that it is easily loaded on a mobile device, and optimize the underlying HTML so that it conforms to a current standard. This is generally out of reach unless you are a professional web designer, or have a lot of time on your hands to learn. Investing in a well-made custom site is one of the best ways to market your practice.
2. Facebook, Facebook, Facebook.
When it comes to making the most of social media, Facebook with their 219 million strong US users and their onboard advertising tools are a winning pick for firms without an in house marketing department or outside contractor. Also, as a Facebook user, you will also be able to have your ads appear on Instagram. A full 45 percent of social media users reported that seeing comments, reviews, and feedback influenced their decision to buy. Building your social media presence isn’t going to happen overnight, but it can be one of the most effective marketing methods in your arsenal.
3. Advertise flat rates for simple procedures and free initial consultations.
Many people do not seek legal advice when they should because they a) do not understand the law and b) are uncertain if they can afford legal advice. A free initial consultation allows a potential client to hear your best legal advice on how to proceed, while a flat-rate service provides pricing transparency. A flat-rate service could be drawing a simple Power-of-Attorney or a Chapter 7 bankruptcy
Of course, running a firm is a big endeavor. You may or may not be able to justify the expense of having an in-house web designer and marketing department to be able to fully marketing your law firm online. At the same time, you can’t just hand over the responsibility to just any marketing and web design company. Go with 4 Step Studio – American-based pros who know the market and can create a custom marketing plan that works for your budget and your needs. We work with law firms to craft unique and effective websites and marketing campaigns that stand out. Call us today, and let us do what we do best.
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