Web design is an art and a science. The first part of a website that you see is the look, but it’s what goes into the design that makes the site work to drive traffic. The website that reflects your firm’s image is important, but so is the SEO and coding. You can’t have a great website without having a great front to back design. Use these tips on custom web design for lawyers to turn your site into a client getting machine.
4 Tips On Custom Web Design For Lawyers
1. Have your site built using the latest coding standards. One of the things that search engines look for is current meta tags. These tags provide a lot of information that helps the bots index your site correctly. Using outdated code can hurt your search results. Without those tags, you are essentially invisible to the people who are looking for your services. It would be akin to taking out an ad in the old Yellow Pages and not supplying a telephone number.
2. Your goals are your own. Templates do offer ease of use, but the thing about templates is that they are one size fits all. Your law firm can end up having the same design as a show store, a restaurant, someone’s blog, any resembling thousands of other businesses. Branding is an important part of a legal website, or any other business site. Looking exactly the same as multitudes of other businesses is not what you are after – you need to stand out.
3. Work with professionals on SEO. SEO is part and parcel of a site, and you need to work with people who use the latest White Hat SEO in order to keep your site’s traffic and rankings growing. Why? If Google doesn’t think your site’s on the up and up, Google’s Mighty Banhammer can make your site disappear. Oh, it’s still on the server, but it has been effectively declared in contempt and been gaveled off the internet.
4. Your site should grow with you. They key word is “scalable.” As the practice grows, you should be able to scale your site up with your needs. You should be able to add features and modules without needing a full redesign. You can start simply with a few must-have features, and gradually scale up until you have the features and look you want.
When people need legal help, they turn to you. When people need help with web design, social media management, and digital marketing, they turn to us. We can be your in-house marketing department, wed designers, manage social media, and even help you deliver fresh content. At 4 Step Studio, we know that there’s no set it and forget it, no one size fits all for any company. We will build your site and your brand, while you build your practice. Contact us today, and let us show you what we can do for your firm.
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