Building for Conversions: 5 Things to Do Now

Building for Conversions

Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re

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Posted in Digital Marketing, Website design

5 Email Marketing Tips for Your Next Campaign

5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

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Posted in Digital Marketing Tips, Email Marketing

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Algorithm Changes at Facebook

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media

5 Digital Marketing Myths that Need to be Busted

5 Digital Marketing Myths that Need to be Busted

There are a lot of marketing “truths” that have been repeated for years. It’s just like the “drink eight glasses of water a day” thing that’s been around for so long. Nobody knows where it came from, but everyone takes

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Remarketing: Getting a Second Chance at a First Impression

Remarketing - Getting a Second Chance at a First Impression

Remarketing is exactly that – a second chance to make a first impression through a variety of avenues. Odds are that you’ve been the subject of remarketing yourself and never even thought about it. Remarketing even comes in different flavors,

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Posted in Digital Marketing, Marketing

Website SEO Check List

Website SEO Check List

Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who

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Posted in Digital Marketing Tips, SEO

Make Your Business Blog a Go-To

Make Your Business Blog a Go-To

Connecting with customers is more than advertising or marketing. Connection is about communicating. The era of monodirectional advertising is and has been over for some time.  People looking at your products and services want to go deeper than your latest

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Posted in Blogging, Content writing
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