It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign

its-how-you-say-it

Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do

Tagged with:
Posted in Digital Marketing, Marketing

If You Build It… It Will Sit There

if-you-build-it

20 years ago on the internet there were around 257,000 websites, and that was a better than tenfold increase from the previous year. At the end of 2015 there were around 823 million websites, a drop of 11 percent from

Tagged with: ,
Posted in Website design

Get More Results from Your Facebook Ads

get-more-results-from-your-facebook-ads

Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook

Tagged with: ,
Posted in Digital Advertising, Digital Marketing, Social Media

5 Dos and 5 Don’t of Small Biz Promotions

5-dos-and-5-dont-of-small-biz-promotions

As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s

Tagged with: , ,
Posted in Digital Advertising, Digital Marketing, Marketing

Online Marketing and Online Advertising: Not the Same Thing

online-marketing-and-online-advertising-not-the-same-thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

Tagged with: , , ,
Posted in Digital Advertising, Digital Marketing

Full Time Marketers vs. Pick-n-Choose

full-time-marketers-vs-pick-n-choose

Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering

Tagged with: ,
Posted in Digital Marketing, Marketing

Champagne Marketing on Coca Cola Budget

champagne-marketing-on-coca-cola-budget

When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations

Tagged with: , ,
Posted in Digital Marketing, Marketing