Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

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Posted in Digital Marketing, Digital Marketing Tips, Social Media

How to Encourage Your Customers to Leave Positive Online Ratings and Reviews

Business for a while, have a loyal customer base, and great word-of-mouth – but how do you translate that into online ratings and reviews? It’s a question that a lot of business owners are asking themselves as sites like Yelp

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Posted in Reputation Management

Small Business Content Marketing: How to Write Great Blogs That People Want to Read

Writing a blog is a great way to communicate with your customer base. However, a lot of people, despite their professional expertise, really don’t know how to write great blogs. Blogs are not white papers, unless you’re writing for a

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Posted in Blogging

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

5 Secrets the Pros Use to Create High Converting Facebook Ads

high converting Facebook ads

Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population

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Posted in Digital Advertising, Social Media

The Benefits and Power of Video Marketing on Social Media

Power of Video Marketing

Is difficult to overstate the benefits of visual advertising. Go back 100 years from today, and photography was the hot new thing. It wasn’t even color photography, but black and white. More common were illustrations because photography was very expensive,

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Posted in Digital Marketing

Why It’s Important to Create a Mobile Friendly Website for Your Business

create a mobile friendly website

It’s hard to believe that anyone has to write this article in 2017. The internet is 26 years old, and 88 percent of the US population 18 and older use the internet on a regular basis – with 77 percent

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Posted in Mobile, Website design