The 5 Best Ways to Tank Website Conversions

The 5 Best Ways to Tank Website Conversions

Every once in a while, you run across a website that is so ill thought out, so badly arranged, so outright annoying, that you have to wonder just how the business can continue to operate. No naming and shaming, we

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Posted in Website design

Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles

Optimizing Content

Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll

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Posted in Digital Marketing

Handling Negative Feedback with Grace and Class

Handling Negative Feedback with Grace and Class

Feedback happens. Sometimes it’s a good thing, sometimes it’s a bad thing – and sometimes even bad feedback can be a good thing that helps you to improve. When that feedback is public, how you handle the situation can sometimes

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Posted in Reputation Management

A Beginner’s Guide to Successful Social Media Advertising Part 1: Saying Hello

A Beginners Guide to Successful Social Media Advertising

The first thing to understand about social media advertising is that this is just a part of a larger marketing strategy that can and should website design, SEO, content marketing, digital advertising, and email marketing, too. It is not the

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Posted in Digital Advertising

Building for Conversions: 5 Things to Do Now

Building for Conversions

Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re

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Posted in Digital Marketing, Website design

5 Email Marketing Tips for Your Next Campaign

5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

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Posted in Digital Marketing Tips, Email Marketing

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Algorithm Changes at Facebook

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media