Your Guide to the Top Website Design Trends for 2019

web design trends

When it comes to your company’s website, you want innovative, fresh design to be what catches your consumer’s eye – not outdated layouts, scripting, and interfaces. The problem is, unless you partner with a tech professional, understanding what’s fresh and

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Posted in Web Presence, Website design

Top Digital Marketing Trends for 2019

digital marketing trends

The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,

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Posted in Digital Marketing

Your Guide to Using Tools like Instagram Stories to Promote Your Small Business

Instagram story

The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially

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Posted in Social Media

Harnessing the Power of Social Media Holiday Season Promotions for Small Business

Holiday season promotions

The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to

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Posted in Digital Marketing, Marketing

The Secret to Increasing Mobile Conversion Rates

mobile conversion rates

Today’s consumer is an increasingly mobile individual. Consider this: nearly 80% of social media use and over 70% of general online media use occurs on mobile devices. That means that your customer – whether they are across the globe or

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Posted in Mobile, Web Presence

The Importance of Small Business Reputation Management

small business reputation management

For small business owners, every small factor in business success matters. If you own or operate a company yourself- regardless of size – you likely understand how much seemingly-small things add up. One of these “small” things that are exceedingly important

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Posted in Reputation Management

Using the Relationship Between Sales and Marketing to Boost the Efficiency of Your Business

relationship between sales and marketing

A successful business runs and operates like a functional machine – a vast number of smaller parts working hard beneath the surface to produce results. When trying to understand the relationship between sales and marketing, it is imperative to view

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Posted in Marketing, Small Business