Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company halfway across the world. For purchases large and small, the Internet is the go-to option for people who don’t have the time to shop. For small businesses, this means breaking out of the crowd and attracting traffic to a website, eBay or Etsy storefront, or social media portal. To do this, deploying a digital marketing strategy is critical.
What Is Digital Marketing?
Digital marketing is much more than a buzzword. It is a term that covers all online marketing efforts, whether it is as simple as an email blast, using SEO to move up in search engine rankings, posting on social media, buying digital ads, or maintaining a website. The purpose of digital marketing is to connect with prospective customers who are searching for a given product or service and to maintain a relationship with current customers.
Why Is Digital Marketing So Important?
One of the advantages of digital marketing is that it creates a more level playing field for small businesses to compete with large corporations. Naturally, small businesses are not going to have the ad spend that larger companies can manage. This means that smaller companies need to work smarter on less money. E-commerce is booming and shows no signs of stopping. It’s not just Amazon, though the shopping behemoth certainly does steer the conversation. A recent survey revealed 96% of Americans shopping online and dedicating some 36% of their shopping budgets to e-commerce. The numbers are driven by both convenience (time saved from driving around) and dollar value (money saved on e-commerce purchases versus on location purchases). If you have something to sell, reaching out to the 96% and their shopping budgets is key to surviving and growing as a business.
Even for businesses that offer services, such as attorneys, real estate agents, insurance agents, accountants and the like it is very important to establish an Internet profile and begin digital marketing as early as possible in order to establish your brand. Just as with people shopping for tangible goods, the search for services begins on the Internet. Digital marketing reaches out to local customers need your services the most, and properly done will bring in many potential local leads instead of just random traffic.
What are the Advantages of Digital Marketing for Me?
The advantages of digital marketing for small business owner are multiple. Reaching out to targeted traffic and bringing them into the funnel generates leads and contacts for people who need to buy your goods and services. Working with digital marketing professionals such as 4 Step Studio gives small businesses the advantage of their own “in-house” marketing department without the in-house price tag. Contact us and we can show you a digital marketing strategy that will work for your business and for your budget.
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