The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially…
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Your Guide to Using Tools like Instagram Stories to Promote Your Small Business
Tagged with: Instagram, Instagram for Small Business, social media, social media management, social media marketing
Posted in Social Media
Posted in Social Media
Strategies to Increase Social Media Engagement After Recent Algorithmic Changes
In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to…
How to Do Live Video on Facebook
Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of…
Social Media Toolkit: How to Use Instagram Effectively
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Tagged with: Instagram, Instagram for Small Business, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
The Revolution of Social Media and the English Language
There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the…
Beginner’s Guide to Instagram for Lawyers
If you’re just getting started with social media, it’s smart to look into utilizing the big players like Facebook, which hit 2.07 billion users, and Instagram, which had 800 million users per month as of November 2017. Whether you’re new…
Tips to Increase Your Twitter Engagement
Twitter is a fast-paced social media platform that leaves newcomers overwhelmed at the sheer quantity of content flowing through the platform. Never underestimate the power of your tweets. Better engagement results in more leads and sales. If you’re trying to…
How to Use Instagram for Small Business
With nearly 800 million users in 2017 and that figure projected to surpass a billion users in 2018, it would be the right move to use Instagram for small business social media marketing. Use Instagram for Small Business Instagram targets…
Changes Ahead: Marketing Your Small Business on Facebook
Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s…
Tagged with: Facebook, Facebook business page, social media marketing
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Best Social Media Marketing Tips Every Small Business Owner Must Know
It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,…
5 Ways of Using Facebook to Market Your Business in 2018
Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this…
Tagged with: Facebook, Facebook business page, Facebook help for business, social media marketing
Posted in Social Media
Posted in Social Media
5 Best Tips for Using Instagram to Promote Your Business
With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having…
Tagged with: Instagram, social media, social media marketing, social media presence
Posted in Social Media
Posted in Social Media
Best Holiday Social Media Posts Ideas
It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for…
Five Best Social Media Marketing Tips from the Pros
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Tagged with: social media, social media management, social media marketing
Posted in Digital Marketing, Digital Marketing Tips, Social Media
Posted in Digital Marketing, Digital Marketing Tips, Social Media
5 Secrets the Pros Use to Create High Converting Facebook Ads
Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population…
Tagged with: Facebook, Facebook Advertising, Social Media Advertising
Posted in Digital Advertising, Social Media
Posted in Digital Advertising, Social Media
Why Social Media Marketing for Attorneys Matters
A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons…
Tagged with: social media, Social Media for Attorneys, social media marketing, social media presence
Posted in Social Media
Posted in Social Media
Do’s and Dont’s of Social Media for Attorneys
Social media for attorneys is a lot more than just LinkedIn. Marketing yourself to a public desperately in need of your services means getting yourself out there in more than just one way. Facebook is everyone’s go to when it…
Tagged with: law firm social media, Social Media for Attorneys, social media management, social media marketing, social media presence
Posted in Social Media
Posted in Social Media
5 Tips on How to Effectively Use Instagram for Lawyers
When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice…
Tagged with: Instagram for Lawyers, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
5 Benefits of Instagram for Lawyers
Wait. What? Instagram, the social media app where young millennials post selfies and snaps of their Taco Tuesday plates? Well, sort of. Instagram is not all selfies and shots of food, but a business marketplace and social media power that…
The Five Essential Skills of Effective Social Media Managers
Social media marketing is a rapidly expanding way to get your message to your customers. Worldwide social media marketing expenditures are in excess of $7.5 billion per year. Businesses that use social media generally view increased exposure as the primary…
Social Media Skills for Business: Do’s and Don’ts
Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different…
Tagged with: small business, social media, social media management, social media marketing, social media presence
Posted in Digital Marketing Tips, Social Media
Posted in Digital Marketing Tips, Social Media
Get More Results from Your Facebook Ads
Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook…
Tagged with: Facebook Advertising, Social Media Advertising
Posted in Digital Advertising, Digital Marketing, Social Media
Posted in Digital Advertising, Digital Marketing, Social Media
Algorithm Changes at Facebook: Social Media Marketers Get Ready
Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
The Power of Facebook’s Custom Audiences
It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business…
Tagged with: digital marketing, Facebook, Facebook Advertising, Facebook’s Custom Audiences, social media marketing
Posted in Digital Marketing, Marketing, Social Media
Posted in Digital Marketing, Marketing, Social Media
3 Social Media Tools You Need Right Now
Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other…
Tagged with: digital marketing, social media, social media management, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Law Firm Online Success Guide. Part 3: Social Media Make or Break
You might think that social media doesn’t have a lot to offer when it comes to dealing with law firms. On the contrary social media can be a tremendous source of conversions for law firms. Social media is a customer…
Digital Marketing 101: 5 Tips to Improve Your Social Media Results
With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing Tips, Social Media
Posted in Digital Marketing Tips, Social Media
Small Business Online Success Guide: Not the Fairy Godmother Department
Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and…
Tagged with: small business, social media, social media marketing
Posted in Small Business, Social Media
Posted in Small Business, Social Media
Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season
Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Keeping Followers Engaged on Facebook
You know all about how to gather followers on Facebook by now. You know how to attract the right audience and what to say to get more likes day to day. That’s not all there is to it, however; just…
Improving Social Media Presence: Planning is Everything
In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which…
3 Tips on Improving Your Social Media ROI
Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way…
What Can You Learn from the 3 Most Successful Brands on Facebook?
While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three…
Small Business on the Social Network
These days it seems like everyone has a page on Facebook—and with good reason! The Next Web reports that Facebook sees almost 800 million users every day, with more than 1.2 billion users total. That’s a huge audience that your…
Become a Social Media Strategist
Social media is a must for any business, no matter the size. Customers today are different than they were ten years ago; instead of looking for the best commercial or the most economic service, today’s buyers are a tech-savvy group…
Social Media: 5 Reasons DIY May Not Be Right for You
If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the…
The Changing Face of the Facebook Ad Campaign
Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Social Media
Posted in Social Media
Putting Facebook Insights to Good Use for Your Small Business
With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell…
Tagged with: Facebook, Facebook insights, social media, social media management
Posted in Social Media
Posted in Social Media
Is Calculating Social Media Marketing ROI Possible?
The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know…
Tagged with: data analysis, digital marketing, marketing, ROI, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
How to Set up a LinkedIn Company Page
Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really…
Tagged with: business page, digital marketing, Linkedin, marketing, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Gauging the Impact of the ALS Ice Bucket Challenge
A baby walking a dog. An adult sitting in a high chair. A group of women “twerking” in front of a bunch of children. Sometimes, there’s no rhyme or reason why something goes viral. Then there’s the latest trend making…
Four Reasons Your Business Should Love #Hashtags
Whether it’s Facebook, Twitter, Google+, or any other platform, there’s one fact you can’t argue against – hashtags keep the social media world spinning. #FlashBackFriday, #Caturday, and all of the rest of the most popular tags keep the conversation flowing…
Which Social Media Platform Is Right for Your Business?
It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small…
Tagged with: digital marketing, grow small business, social media, social media management
Posted in Social Media
Posted in Social Media
Setting Up Your Facebook Business Page – Lesson 101
Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much…
Tagged with: Facebook, Facebook business page, Facebook help for business, Facebook training, live webinar, setup Facebook, social media, training
Posted in Social Media
Posted in Social Media
Facebook Fit Miami Unplugged
Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses…
4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More
4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine…
Tagged with: digital marketing agency, email marketing, grow small business, internet marketing, marketing, website design
Posted in Marketing, SEO, Social Media, Web Presence
Posted in Marketing, SEO, Social Media, Web Presence
Social Media Isn’t a Sprint, It’s a Marathon
Having The Endurance Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This…
Why You Need A Digital Marketing Agency To Manage Your Social Media
You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this…
LinkedIn Says Good-Bye to Product and Service Pages
Linkedin Showcase Pages Many businesses have spent time developing and creating not just their Company page on LinkedIn, but also product and services pages. As of April 14th 2014, the product and services pages are gone. Thats right, Say Good-Bye!…
