
The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially…
The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially…
Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of…
Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s…
Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this…
With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having…
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population…
A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons…
Social media for attorneys is a lot more than just LinkedIn. Marketing yourself to a public desperately in need of your services means getting yourself out there in more than just one way. Facebook is everyone’s go to when it…
When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice…
Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different…
Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook…
Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by…
It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business…
Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other…
With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,…
Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and…
Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get…
Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving…
With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell…
The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know…
Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really…
A baby walking a dog. An adult sitting in a high chair. A group of women “twerking” in front of a bunch of children. Sometimes, there’s no rhyme or reason why something goes viral. Then there’s the latest trend making…
It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small…
Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much…
Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses…
4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine…
Having The Endurance Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This…
You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this…
Linkedin Showcase Pages Many businesses have spent time developing and creating not just their Company page on LinkedIn, but also product and services pages. As of April 14th 2014, the product and services pages are gone. Thats right, Say Good-Bye!…