Blog Archives

Your Guide to Using Tools like Instagram Stories to Promote Your Small Business

Instagram story

The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially

Tagged with: , , , ,
Posted in Social Media

Strategies to Increase Social Media Engagement After Recent Algorithmic Changes

Strategies to increase social media engagement

In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to

Tagged with: ,
Posted in Social Media

How to Do Live Video on Facebook

How to Do Live Video on Facebook

Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of

Tagged with: , , ,
Posted in Social Media

Social Media Toolkit: How to Use Instagram Effectively

how to use Instagram effectively

Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of

Tagged with: , ,
Posted in Digital Marketing, Social Media

The Revolution of Social Media and the English Language

Social Media and the English Language

There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the

Tagged with:
Posted in Social Media

Beginner’s Guide to Instagram for Lawyers

Instagram for Lawyers

If you’re just getting started with social media, it’s smart to look into utilizing the big players like Facebook, which hit 2.07 billion users, and Instagram, which had 800 million users per month as of November 2017. Whether you’re new

Tagged with: ,
Posted in Digital Marketing, Social Media

Tips to Increase Your Twitter Engagement

Twitter Engagement

Twitter is a fast-paced social media platform that leaves newcomers overwhelmed at the sheer quantity of content flowing through the platform. Never underestimate the power of your tweets. Better engagement results in more leads and sales. If you’re trying to

Advertisement

Tagged with: ,
Posted in Social Media

How to Use Instagram for Small Business

Instagram for Small Business

With nearly 800 million users in 2017 and that figure projected to surpass a billion users in 2018, it would be the right move to use Instagram for small business social media marketing. Use Instagram for Small Business Instagram targets

Tagged with: ,
Posted in Social Media

Changes Ahead: Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s

Tagged with: , ,
Posted in Marketing, Social Media

Best Social Media Marketing Tips Every Small Business Owner Must Know

Best Social Media Marketing Tips

It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,

Tagged with: , ,
Posted in Social Media

5 Ways of Using Facebook to Market Your Business in 2018

using Facebook to market your business

Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this

Tagged with: , , ,
Posted in Social Media

5 Best Tips for Using Instagram to Promote Your Business

using Instagram to promote your business

With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having

Tagged with: , , ,
Posted in Social Media

Best Holiday Social Media Posts Ideas

holiday social media posts

It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for

Tagged with: ,
Posted in Social Media

Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

Tagged with: , ,
Posted in Digital Marketing, Digital Marketing Tips, Social Media

5 Secrets the Pros Use to Create High Converting Facebook Ads

high converting Facebook ads

Facebook ads reach one of the largest user bases on the planet. It’s no joke, with 79 percent of all adults in the US actively using Facebook in their personal lives. In fact, almost a quarter of the world’s population

Tagged with: , ,
Posted in Digital Advertising, Social Media

Why Social Media Marketing for Attorneys Matters

social media marketing for attorneys

A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons

Tagged with: , , ,
Posted in Social Media

5 Tips on How to Effectively Use Instagram for Lawyers

Instagram for Lawyers

When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice

Tagged with: ,
Posted in Digital Marketing, Social Media

The Five Essential Skills of Effective Social Media Managers

Social media marketing is a rapidly expanding way to get your message to your customers. Worldwide social media marketing expenditures are in excess of $7.5 billion per year. Businesses that use social media generally view increased exposure as the primary

Tagged with:
Posted in Social Media

Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

Tagged with: , , , ,
Posted in Digital Marketing Tips, Social Media

Get More Results from Your Facebook Ads

Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook

Tagged with: ,
Posted in Digital Advertising, Digital Marketing, Social Media

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

Tagged with: , , ,
Posted in Digital Marketing, Social Media

The Power of Facebook’s Custom Audiences

It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business

Tagged with: , , , ,
Posted in Digital Marketing, Marketing, Social Media

3 Social Media Tools You Need Right Now

Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other

Tagged with: , , ,
Posted in Digital Marketing, Social Media

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

Tagged with: , ,
Posted in Digital Marketing Tips, Social Media

Small Business Online Success Guide: Not the Fairy Godmother Department

Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and

Tagged with: , ,
Posted in Small Business, Social Media

Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season

Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get

Tagged with: , ,
Posted in Digital Marketing, Social Media

Keeping Followers Engaged on Facebook

Facebook followers

You know all about how to gather followers on Facebook by now. You know how to attract the right audience and what to say to get more likes day to day. That’s not all there is to it, however; just

Tagged with: ,
Posted in Social Media

Improving Social Media Presence: Planning is Everything

Social Media

In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which

Tagged with: , ,
Posted in Social Media

3 Tips on Improving Your Social Media ROI

Social Media Marketing

Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way

Tagged with: , ,
Posted in Social Media

What Can You Learn from the 3 Most Successful Brands on Facebook?

While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three

Tagged with: ,
Posted in Social Media

Small Business on the Social Network

Small Business on the Social Network

These days it seems like everyone has a page on Facebook—and with good reason!  The Next Web reports that Facebook sees almost 800 million users every day, with more than 1.2 billion users total. That’s a huge audience that your

Tagged with: ,
Posted in Social Media

Become a Social Media Strategist

Social Media

Social media is a must for any business, no matter the size. Customers today are different than they were ten years ago; instead of looking for the best commercial or the most economic service, today’s buyers are a tech-savvy group

Tagged with: ,
Posted in Social Media

Social Media: 5 Reasons DIY May Not Be Right for You

Social Media Management

If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the

Tagged with: , ,
Posted in Social Media

The Changing Face of the Facebook Ad Campaign

Facebook ads, social media marketing

Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving

Tagged with: , , ,
Posted in Social Media

Putting Facebook Insights to Good Use for Your Small Business

Facebook, Social Media

With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell

Tagged with: , , ,
Posted in Social Media

Is Calculating Social Media Marketing ROI Possible?

Social Media, ROI

The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know

Tagged with: , , , ,
Posted in Marketing, Social Media

How to Set up a LinkedIn Company Page

Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really

Tagged with: , , , ,
Posted in Marketing, Social Media

Gauging the Impact of the ALS Ice Bucket Challenge

A baby walking a dog. An adult sitting in a high chair. A group of women “twerking” in front of a bunch of children. Sometimes, there’s no rhyme or reason why something goes viral. Then there’s the latest trend making

Tagged with: , , ,
Posted in Marketing, Social Media

Four Reasons Your Business Should Love #Hashtags

Whether it’s Facebook, Twitter, Google+, or any other platform, there’s one fact you can’t argue against – hashtags keep the social media world spinning. #FlashBackFriday, #Caturday, and all of the rest of the most popular tags keep the conversation flowing

Tagged with: , ,
Posted in Social Media

Which Social Media Platform Is Right for Your Business?

It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small

Tagged with: , , ,
Posted in Social Media

Setting Up Your Facebook Business Page – Lesson 101

Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much

Tagged with: , , , , , , ,
Posted in Social Media

Facebook Fit Miami Unplugged

Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses

Tagged with: , , , ,
Posted in Social Media

4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More

4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine

Tagged with: , , , , ,
Posted in Marketing, SEO, Social Media, Web Presence

Social Media Isn’t a Sprint, It’s a Marathon

Having The Endurance  Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This

Tagged with: , , , ,
Posted in Social Media

Why You Need A Digital Marketing Agency To Manage Your Social Media

You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this

Tagged with: , ,
Posted in Social Media

LinkedIn Says Good-Bye to Product and Service Pages

Linkedin Showcase Pages Many businesses have spent time developing and creating not just their Company page on LinkedIn, but also product and services pages. As of April 14th 2014, the product and services pages are gone. Thats right, Say Good-Bye!

Tagged with: , ,
Posted in Social Media