Blog Archives

Your Guide to Using Tools like Instagram Stories to Promote Your Small Business

Instagram story

The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially

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Posted in Social Media

Strategies to Increase Social Media Engagement After Recent Algorithmic Changes

Strategies to increase social media engagement

In June of 2018, Facebook changed its algorithm to provide a more personalized experience for users. For most people who use the social media site, this was a positive change. It meant more authentic engagement with users who mattered to

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How to Do Live Video on Facebook

How to Do Live Video on Facebook

Sometimes statistics are so shocking that they boggle the mind. The sheer force of a number used to convey information can seem incomprehensible. When Engadget.com breaks down some numbers from Facebook Live, it can leave you blinking. For those of

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Posted in Social Media

Social Media Toolkit: How to Use Instagram Effectively

how to use Instagram effectively

Social media is more than Facebook and Twitter, and social media marketing is much more than just throwing a post once or twice per week. Instagram is a fantastic resource for small businesses to get their brand in front of

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Posted in Digital Marketing, Social Media

Tips to Increase Your Twitter Engagement

Twitter Engagement

Twitter is a fast-paced social media platform that leaves newcomers overwhelmed at the sheer quantity of content flowing through the platform. Never underestimate the power of your tweets. Better engagement results in more leads and sales. If you’re trying to

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Posted in Social Media

Changes Ahead: Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s

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Posted in Marketing, Social Media

Best Social Media Marketing Tips Every Small Business Owner Must Know

Best Social Media Marketing Tips

It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,

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5 Ways of Using Facebook to Market Your Business in 2018

using Facebook to market your business

Hopefully, you’ve started working on a comprehensive plan for using Facebook to market your business with a rock solid content marketing plan. If not, you should start thinking about the different techniques that can help you grow your business this

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Posted in Social Media

5 Best Tips for Using Instagram to Promote Your Business

using Instagram to promote your business

With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having

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Posted in Social Media

Best Holiday Social Media Posts Ideas

holiday social media posts

It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for

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Posted in Social Media

How Does Social Media and Customer Experience Fit into Your Marketing Strategy?

Social Media and Customer Experience

Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social

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Posted in Digital Marketing

Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

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Posted in Digital Marketing, Digital Marketing Tips, Social Media

Why Social Media Marketing for Attorneys Matters

social media marketing for attorneys

A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons

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5 Tips on How to Effectively Use Instagram for Lawyers

Instagram for Lawyers

When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice

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Posted in Digital Marketing, Social Media

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

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Posted in Digital Marketing, Digital Marketing Tips

Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

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Posted in Digital Marketing Tips, Social Media

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media

The Power of Facebook’s Custom Audiences

It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business

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Posted in Digital Marketing, Marketing, Social Media

3 Social Media Tools You Need Right Now

Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other

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Posted in Digital Marketing, Social Media

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

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Posted in Digital Marketing Tips, Social Media

Small Business Online Success Guide: Not the Fairy Godmother Department

Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and

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Posted in Small Business, Social Media

Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season

Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get

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Posted in Digital Marketing, Social Media

Online Marketing 101: Small Businesses

Online Marketing

For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up

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Posted in Digital Marketing Tips

Social Media 101: the Science of Facebook Scheduling

Facebook, Social Media

It seems like every social media guru has a formula on when you should post to Facebook.  Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the

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Posted in Digital Marketing

Tweet of a Salesman

Twitter for salespeople

With social networks overtaking daily life on every front, there’s no doubt that business professionals of all kinds need to have a social media presence somewhere. The most expected first choice for salespeople and independent entrepreneurs is LinkedIn. In 2013,

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Improving Social Media Presence: Planning is Everything

Social Media

In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which

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Posted in Social Media

Facebook and Video: Everything Your Business Needs

Facebook video, Digital Marketing

How many videos does your business have posted on Facebook? If your answer is “none,” or even “just a couple,” then you need to catch up with the growing marketing platform as soon as possible! According to Facebook’s own business

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Posted in Digital Marketing

3 Tips on Improving Your Social Media ROI

Social Media Marketing

Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way

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Posted in Social Media

Become a Social Media Strategist

Social Media

Social media is a must for any business, no matter the size. Customers today are different than they were ten years ago; instead of looking for the best commercial or the most economic service, today’s buyers are a tech-savvy group

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Posted in Social Media

Social Media: 5 Reasons DIY May Not Be Right for You

Social Media Management

If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the

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Posted in Social Media

The Changing Face of the Facebook Ad Campaign

Facebook ads, social media marketing

Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving

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Posted in Social Media