The best way to measure your social media ROI appropriately actually necessitates improving it first. By focusing on specific areas in need of improvement or clarification, you’ll be able to more easily see how and where to report a “return” related to your social media activity.
Be Prolific and Promotional
As recommended by the pros at Social Media Examiner, posting regularly and properly is key to getting a solid return on your investment. You should be posting to social media every time you have a sale or promotion running, every time you make a new blog post, and every time something in your business changes. This keeps your feed active, offers inbound links, and with the proper utilization of landing pages can make it easy to measure how much traffic or sales increase with social media efforts.
You need to be as engaging as possible, of course, so utilize “sticky content” like images and video to get your visitors’ attention.
Tailor Posts for the Platform
Remember that each social media platform has its own “rules” and standards for posting, so make sure that you’re keeping those in mind when crafting content. Never post anything that isn’t 100 percent worth the read; keep introductions short and simple, make sure imagery is both eye-catching and easy to digest, and curate valuable content to bring in more visitors. The more you can grow your social network following through relevant content, the easier it will be to tell how effective your social media efforts are.
Be Authentic, Whatever that Means
The meaning of “authenticity” varies for everyone, but when it comes to social media management it’s an integral part both to keeping your loyal fans engaged and to reeling in new ones. According to Mashable, your most loyal customers are also your greatest critics, and these will be the first ones to point out when a post or advertisement doesn’t fall in line with your brand identity and culture. Make sure that every post you make reflects your brand and business appropriately. Authenticity won’t just increase your ROI by bringing in new happy customers, but it can help you measure the “return” through customer involvement in simple surveys and other opt-in measurements. Customers that trust your business are more likely to respond to survey options and the simple question of “How did you hear about us?” before backing out of the page or moving on with their browsing day, thereby giving ou a clearer metric to measure.
Beyond the ability to measure your ROI more easily by utilizing these tips properly, you’ll also notice a definite boost in traffic to your social media. Customers love a brand that is active, aware and authentic; the more trustworthy and down to earth your can make your brand image, the more your user base will feel an emotional connection with your business. There’s no better way to make a lifetime customer than by forming an emotional connection, and social media is designed with this endgame in mind. Post often, be conscientious and be real, and you’re sure to boost your returns!
We hope that these tips will help you to improve your Social Media effectiveness. But if you need help to bring your Social Media ROI to the next level, fill out this form and we’ll get back to you right away.