Monthly Archives: February 2016

Digital Marketing 101: 5 Ways to Make Your Brand Stand Out

It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s

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Posted in Digital Marketing, Digital Marketing Tips, Small Business

Digital Marketing 101: 5 Ways to Make the Most of Positive Reviews

Customers love reviews. They’re written by people just like them, who have had experience with a product or service, and often, they read reviews not just to make a rational assessment, but to validate what they already knew to be

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Posted in Digital Marketing, Reputation Management

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

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Posted in Digital Marketing Tips, Social Media

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

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Posted in Content writing, Digital Marketing, Digital Marketing Tips