Yearly Archives: 2016

Why Isn’t It Working? Digital Marketing Success and Failure

Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social

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Posted in Digital Marketing, Digital Marketing Tips

Coming in for a Landing: Three Points for Your Page

Let’s talk about landing pages. What’s called a landing page is not just the page that turns up when someone goes to your home page, but any page on your site that turns up in a search engine and gets

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Posted in Marketing, Website design

Not the Fairy Godmother Department: Redux

Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything.

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Posted in Digital Marketing, SEO

Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

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Posted in Digital Marketing Tips, Social Media

It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign

Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do

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Posted in Digital Marketing, Marketing

If You Build It… It Will Sit There

20 years ago on the internet there were around 257,000 websites, and that was a better than tenfold increase from the previous year. At the end of 2015 there were around 823 million websites, a drop of 11 percent from

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Posted in Website design

Get More Results from Your Facebook Ads

Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook

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Posted in Digital Advertising, Digital Marketing, Social Media