Digital marketing is often spoken about as if it is the be-all and end-all of marketing. Most small business owners are often not familiar of what marketing entails, thinking that digital marketing is the way to go, or that social…
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Yearly Archives: 2016
Why Isn’t It Working? Digital Marketing Success and Failure
Tagged with: content marketing, Marketing Strategy, social media marketing
Posted in Digital Marketing, Digital Marketing Tips
Posted in Digital Marketing, Digital Marketing Tips
Coming in for a Landing: Three Points for Your Page
Let’s talk about landing pages. What’s called a landing page is not just the page that turns up when someone goes to your home page, but any page on your site that turns up in a search engine and gets…
Not the Fairy Godmother Department: Redux
Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything.…
Social Media Skills for Business: Do’s and Don’ts
Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different…
Tagged with: small business, social media, social media management, social media marketing, social media presence
Posted in Digital Marketing Tips, Social Media
Posted in Digital Marketing Tips, Social Media
It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign
Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do…
If You Build It… It Will Sit There
20 years ago on the internet there were around 257,000 websites, and that was a better than tenfold increase from the previous year. At the end of 2015 there were around 823 million websites, a drop of 11 percent from…
Get More Results from Your Facebook Ads
Frustrated with Facebook and thinking your ad spend there isn’t giving you enough ROI for a buck-fifty margarita and a couple of tacos? It might not be Facebook face-planting, it might be the way that you’re running your campaign. Facebook…
Tagged with: Facebook Advertising, Social Media Advertising
Posted in Digital Advertising, Digital Marketing, Social Media
Posted in Digital Advertising, Digital Marketing, Social Media
5 Dos and 5 Don’t of Small Biz Promotions
As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s…
Tagged with: marketing, promote, small business
Posted in Digital Advertising, Digital Marketing, Marketing
Posted in Digital Advertising, Digital Marketing, Marketing
Online Marketing and Online Advertising: Not the Same Thing
Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider…
Tagged with: Digital Advertising, digital marketing, Online Advertising, online marketing
Posted in Digital Advertising, Digital Marketing
Posted in Digital Advertising, Digital Marketing
Full Time Marketers vs. Pick-n-Choose
Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering…
Champagne Marketing on Coca Cola Budget
When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations…
Advertising Don’ts: Pants on Fire Edition
Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the…
Tagged with: Advertising, Digital Advertising, Online Advertising
Posted in Digital Advertising, Marketing
Posted in Digital Advertising, Marketing
The 5 Best Ways to Tank Website Conversions
Every once in a while, you run across a website that is so ill thought out, so badly arranged, so outright annoying, that you have to wonder just how the business can continue to operate. No naming and shaming, we…
Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles
Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll…
Handling Negative Feedback with Grace and Class
Feedback happens. Sometimes it’s a good thing, sometimes it’s a bad thing – and sometimes even bad feedback can be a good thing that helps you to improve. When that feedback is public, how you handle the situation can sometimes…
A Beginner’s Guide to Successful Social Media Advertising Part 1: Saying Hello
The first thing to understand about social media advertising is that this is just a part of a larger marketing strategy that can and should website design, SEO, content marketing, digital advertising, and email marketing, too. It is not the…
Building for Conversions: 5 Things to Do Now
Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re…
5 Email Marketing Tips for Your Next Campaign
Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is…
Algorithm Changes at Facebook: Social Media Marketers Get Ready
Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
5 Digital Marketing Myths that Need to be Busted
There are a lot of marketing “truths” that have been repeated for years. It’s just like the “drink eight glasses of water a day” thing that’s been around for so long. Nobody knows where it came from, but everyone takes…
Remarketing: Getting a Second Chance at a First Impression
Remarketing is exactly that – a second chance to make a first impression through a variety of avenues. Odds are that you’ve been the subject of remarketing yourself and never even thought about it. Remarketing even comes in different flavors,…
Website SEO Check List
Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who…
Make Your Business Blog a Go-To
Connecting with customers is more than advertising or marketing. Connection is about communicating. The era of monodirectional advertising is and has been over for some time. People looking at your products and services want to go deeper than your latest…
Five Signs It’s Time to Invest in a Website Redesign
The internet is anything but a “set it and forget it” medium. Technology is changing fast enough that people from Generation X can remember when their first desktop had less RAM, storage, and processing power than their current smartphone. Your…
Keeping Up With Google and the Evolution of Websites
How old is your website? When did you first go on the web? If your website has not been updated significantly in the past year or two, you could be losing out on traffic and conversions and not even know…
The Power of Facebook’s Custom Audiences
It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business…
Tagged with: digital marketing, Facebook, Facebook Advertising, Facebook’s Custom Audiences, social media marketing
Posted in Digital Marketing, Marketing, Social Media
Posted in Digital Marketing, Marketing, Social Media
3 Email Marketing Solutions You’ll Love
Email is still a highly viable force in marketing. Anyone who tells you that email marketing is dead has everything completely backwards. Email marketing is still very much alive and vital to getting your company out there just as much…
3 Social Media Tools You Need Right Now
Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other…
Tagged with: digital marketing, social media, social media management, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
It’s Not Just a Soapbox: Why Your Firm Needs a Blawg
Who are you? As a potential client navigates the internet looking for an attorney, it’s a question that you’re going to need to answer. Since 2014, when a Thompson-Reuters and FindLaw.com study found the most popular way to find an…
Responding to Negative Reviews: Keeping It Confidential
When it comes to internet reviews, you either get really good ones or really bad ones. Most people don’t go online and put on their Op-Ed hat when something meets expectations. Nobody ever argues with a good review, it’s the…
Tagged with: digital marketing, Law Firm Online Reputation, Reputation Management
Posted in Digital Marketing, Reputation Management
Posted in Digital Marketing, Reputation Management
How to Get Found: 5 Tips for Better Search Engine Rankings
It’s not a matter of having a web presence; it’s a matter of using it. There are millions of law firm websites out there, but in order to move up the ranks of the search engines, you and your firm…
Tagged with: digital marketing, keywords, Law Firm SEO, search engine optimization, SEO
Posted in Digital Marketing, SEO
Posted in Digital Marketing, SEO
Email Isn’t Dead: Tactics for Results
How often do you hit the delete key? It’s almost a morning ritual. You open up your email, personal or business, and unless you actively filter your mail, you nope your way through your inbox. However, every so often, you…
Tagged with: digital marketing, email, email marketing, Law Firm Email Marketing
Posted in Digital Marketing Tips, Email Marketing
Posted in Digital Marketing Tips, Email Marketing
Law Firm Online Success Guide. Part 4: Your Online Reputation Matters
Sometimes life is a crap shoot. You pay your money, you take your chances. People don’t want to have to face this when they are seeking a professional of any type, to assist them where their own efforts have gained…
Tagged with: Law Firm Online Reputation, online reputation, Reputation Management
Posted in Reputation Management
Posted in Reputation Management
Law Firm Online Success Guide. Part 3: Social Media Make or Break
You might think that social media doesn’t have a lot to offer when it comes to dealing with law firms. On the contrary social media can be a tremendous source of conversions for law firms. Social media is a customer…
Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results
The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get…
Tagged with: Law Firm SEO, search engine optimization, SEO
Posted in Digital Marketing, Digital Marketing Tips, SEO
Posted in Digital Marketing, Digital Marketing Tips, SEO
Law Firm Online Success Guide. Part 1: Build for Conversion
Building a website for your law firm isn’t like building for any other type of line of business. While the approaches can be similar, there are key differences that can make or break a practice’s customer facing web portal. The…
Tagged with: conversions, law firm website, web design, website conversions
Posted in Web Presence, Website design
Posted in Web Presence, Website design
The Art of War and the Marketer Part 4: Competitive Analysis
“If you know the enemy and know yourself, you need not fear result of a hundred battles.” – Sun Tzu One of the hardest things to do is to perform a strictly honest competitive analysis. This kind of analysis inventories…
The Art of War and the Marketer – Part 3: Playing a New Tune
“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.” – Sun Tzu The era of one note marketing is over and as cool as the Mid…
Tagged with: content marketing, digital marketing, email marketing, SEO, social media, web design
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
The Art of War and the Marketer Part 2: Measuring Results Means Preparation to Get Results
“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” ~ Sun Tzu All the great content, spot-on ads, and social media building is worth…
Tagged with: conversions, digital marketing, Revenue, ROI, Web Traffic
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)
“The supreme art of war is to subdue the enemy without fighting.” ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many…
Tagged with: digital marketing, marketing, Online Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Digital Marketing 101: 5 Ways to Make Your Brand Stand Out
It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s…
Tagged with: brand, brand development, digital marketing
Posted in Digital Marketing, Digital Marketing Tips, Small Business
Posted in Digital Marketing, Digital Marketing Tips, Small Business
Digital Marketing 101: 5 Ways to Make the Most of Positive Reviews
Customers love reviews. They’re written by people just like them, who have had experience with a product or service, and often, they read reviews not just to make a rational assessment, but to validate what they already knew to be…
Tagged with: digital marketing, Reputation Management, reviews
Posted in Digital Marketing, Reputation Management
Posted in Digital Marketing, Reputation Management
Digital Marketing 101: 5 Tips to Improve Your Social Media Results
With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing Tips, Social Media
Posted in Digital Marketing Tips, Social Media
Digital Marketing 101: 5 Tips for Crafting Sharable Content
Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it…
Tagged with: content marketing, digital marketing, shareable content
Posted in Content writing, Digital Marketing, Digital Marketing Tips
Posted in Content writing, Digital Marketing, Digital Marketing Tips
Small Business Online Success Guide: Small Business Smarts
You are not Amazon. Or Zappos. You’re not Macy’s, or Wal-Mart, or any of the other top internet presences. Odds are that you are a small-small business and trying desperately to rise above the clamoring crowd and get yourself in…
Small Business Online Success Guide: Not the Fairy Godmother Department
Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and…
Tagged with: small business, social media, social media marketing
Posted in Small Business, Social Media
Posted in Small Business, Social Media
Small Business Online Success Guide: Mobile Web vs. Mobile App
Budgeting for your web presence can be an education in the term, “Spoiled for choice.” Do you need a mobile website? How about an app? Which should you choose, a native or hybrid app and what’s the difference? It’s hard…
Small Business Online Success Guide: Going Local
Are you Amazon.com? Yes? Then you do not need to read this. If you are a small business wondering how to increase your profile in the local area, then you need to read on. While search terms called keywords can…
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