The internet is anything but a “set it and forget it” medium. Technology is changing fast enough that people from Generation X can remember when their first desktop had less RAM, storage, and processing power than their current smartphone. Your site needs to change with the times and the current technology in order to not only keep up with your customers’ needs, but to also keep their experience and their information secure. You could have a page that looks like CNN’s 1995 page from the OJ Simpson trial, but why? If you haven’t heard this sound in nearly 20 years, why would you still have a site optimized for dial-up? It doesn’t even have to be that old. Some sites have not seen a revamp in ten years, or have even fallen behind the times in just three years. What are some signs that it’s time to update?
1. Your clients complain about your site.
It’s hard to use, or they can’t find what they want, it doesn’t load well on their phone or tablet, and they don’t feel safe putting in their credit card numbers. They say that they’d rather call in for orders or to book appointments, and that – real tell-tale sign here – they hate your website.
2. You’re embarrassed to give out your URL.
You’d do anything not to give out the URL. You’re embarrassed by how Web 1.0 it looks. It still has trailing cursors! You’re not too sure about security, either, though you kind of think that your hosting company takes care of that.
3. Your site is not mobile-optimized.
Trying to load your page on a smartphone screen takes forever, and it’s hard to get where you need to go. Your customers give up and either call you or find another provider with a site that addresses their needs.
4. Google can’t find your website.
Why? You either have no SEO or obsolete SEO. There’s nothing there to be indexed, according to the algorithms used by search engines to find and rank your site. In fact, 91 percent of searchers never look past page one of their search query. That means that even if you’re on page three, you might as well be on page 3,000.
5. Your conversions are tanking, and your bounce rates are horrific.
The traffic you are getting receives such a negative impression of the site that they’re out of there as fast as they can click the back button.
Upgrading and updating your website is like upgrading and updating your home. There’s some time and effort involved, plus some money and the need for professional services, but at the end of it all, you will see just what good that update brings to your business and your client’s satisfaction. Your conversions will take off, and you’ll be able to see what you’ve been missing. A professional studio will also help you fine tune your SEO so that you show up on the first page, and get the traffic and conversions that you need.