Blog Archives

Your Guide to the Top Website Design Trends for 2019

web design trends

When it comes to your company’s website, you want innovative, fresh design to be what catches your consumer’s eye – not outdated layouts, scripting, and interfaces. The problem is, unless you partner with a tech professional, understanding what’s fresh and

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Posted in Web Presence, Website design

The Importance of Partnering with a Professional Web Design Agency

professional web design agency

When building a website for your company, it can be tempting to cut corners to save on costs. Why work with a professional web design agency when you can hire someone who will put together an entire website for you

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Avoid These Website Design Mistakes

website design mistakes

Website design mistakes aren’t limited to the technical aspect. Website content is just as important to help your beautiful website rank so visitors navigating the web can find you. Avoid These Website Design Mistakes If you’re looking to keep visitors

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Do’s & Don’ts of Successful Website Design and User Experience

Website design and User Experience

There are several factors to consider to create a successful website design and user experience. Before you start, permit us to lay out some simple rules to follow that allows you to provide the best possible user experience while producing

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6 Website Design Mistakes That Destroy Your SEO

website design mistakes

Your website isn’t just a spot on the web where you place your business information. In fact, website design mistakes destroy your SEO if you’re not careful. As a result, it can ruin your company’s marketing goals and opportunity for

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Website Design Trends to Watch for in 2018

website design trends

In 2017, the worldwide website design trends rapidly evolved, creatively and technologically, improving user experience and increasing conversion rates. In this post, we are looking ahead at website design trends in 2018. Get Ahead in 2018 With These Website Design

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The Importance of Quality Website Design and User Experience

Website design and User Experience

What is the importance of quality website design and user experience? Building a valuable website that is easy to navigate should be your top priority when you are in the planning stages of your business’s website. Creating a website optimized

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5 Reasons to Hire a Professional Web Design Firm

professional web design firm

In today’s design world, standing out online is essential. Your website is effectively your business’s calling card, and a good impression can make or break customer and client leads. Here are five reasons why it’s worth your while to hire

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5 Key Elements of Good Web Design You Shouldn’t Ignore

A lot of people have listened to the fable of the $500 website. The fable goes a little like this, you cough up $500, and someone will build you a fully functional absolutely gorgeous website that will bring in customers

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Building an Effective Website for Law Firms

Website for Law Firms

Have you looked at your traffic stats lately? If you answer that question with, “What traffic stats?” then we need to have a talk. It’s not enough to build a website anymore. You need a definite marketing strategy, and part

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Posted in Website design

Designing Effective Website for Law Firms: What You Need to Know

Website for Law Firms

It’s tempting, when you’re first starting out, to save money however you can. However, when it comes to designing a website for law firms, you may find that your DIY chops fall little short. Templates can only go so far

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Custom Web Design for Lawyers: 4 Tips for Getting Traffic

Custom Web Design for Lawyers

Web design is an art and a science. The first part of a website that you see is the look, but it’s what goes into the design that makes the site work to drive traffic. The website that reflects your

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When Software Companies Need to Consider Website Outsourcing

Website Outsourcing

The entire idea that a software company full of technically apt and highly creative people should need to consider website outsourcing is laughable on its face. However, if you dig a little deeper it is often a necessary part of

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Website Building Platforms vs Custom Design

You need a website and you need one now: this is usually the sense of urgency involved when building an online presence for your company – especially if you are starting from scratch. The need to have something done right

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$500 Websites: What They Don’t Tell You

Paying a flat fee of $500 for your company’s website may seem like a great offer, especially when you consider the other expenses involved with operating and promoting your business.  This deal is offered by numerous design and development companies

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Reality Check: Hire Experts when You Need Expertise

There are websites and website designers that would have you believe that you can build a fully functional website DIY, or get one for about the same as an Ektorp sofa at Ikea. Yes, you can get a website for

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5 Website Design Trends for 2017

As we close out 2016, the internet is evolving again. Some of us are old enough to remember when this was the first website. That’s a lot of change in just a couple of decades. The web is changing to

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Posted in Website design

Coming in for a Landing: Three Points for Your Page

Let’s talk about landing pages. What’s called a landing page is not just the page that turns up when someone goes to your home page, but any page on your site that turns up in a search engine and gets

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Posted in Marketing, Website design

If You Build It… It Will Sit There

20 years ago on the internet there were around 257,000 websites, and that was a better than tenfold increase from the previous year. At the end of 2015 there were around 823 million websites, a drop of 11 percent from

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The 5 Best Ways to Tank Website Conversions

Every once in a while, you run across a website that is so ill thought out, so badly arranged, so outright annoying, that you have to wonder just how the business can continue to operate. No naming and shaming, we

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Building for Conversions: 5 Things to Do Now

Are you Amazon? The answer is probably not. If you were Jeff Bezos, you wouldn’t be here. You would have all the conversions that you need. You would be running the Washington Post, or something like that. However, instead you’re

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Five Signs It’s Time to Invest in a Website Redesign

The internet is anything but a “set it and forget it” medium. Technology is changing fast enough that people from Generation X can remember when their first desktop had less RAM, storage, and processing power than their current smartphone. Your

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Law Firm Online Success Guide. Part 1: Build for Conversion

Building a website for your law firm isn’t like building for any other type of line of business. While the approaches can be similar, there are key differences that can make or break a practice’s customer facing web portal. The

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The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

Ghost of Digital Marketing Yet to Come: Up and Coming Web Design Trends

When it comes to keeping up with web design, too often it seems like some are beyond all hope. Even the subtlest shift causes dramatic changes in design standards a year or two down the road, making predictions about upcoming

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Why Your Website Needs to Go Mobile

web design, mobile web design

For many small to mid-sized businesses, making the company website mobile-ready sounds like a huge hassle without any promise of return. These small to mid-sized businesses are, however, completely wrong. Mobile web browsing is on the rise, with Smart Insights

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Three Easy Ways to Boost Your Conversions

Website design, Conversions

There are lots of different ways to increase website conversions, and a lot of people who will claim to tell you that they have a magic formula to boost your numbers. The methods vary in complexity and approach, but there

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Posted in Digital Marketing

The Web, Designed for You

Website design

Every business needs some kind of web presence, some more than others. While Facebook and Twitter can be a good start, nothing compares to your own business website;  while many small business owners feel this to be a secondary or

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Are You Killing Your Conversion Rate with These Web Design Mistakes?

Website Design

Have you ever visited a website while searching for a particular product or service, but found the design of the site so off-putting that you couldn’t complete your purchase? You’re not alone—and you could be part of the problem. When

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5 Pitfalls of Web Design

Website Design

A company website is a storefront, calling card and catalogue rolled into a single platform. Something this important, unfortunately, requires a great deal of care and delicacy to produce and maintain properly. There are plenty of guides on what you

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Sneak Peak of Hot Web Design Trends for 2015

Web design

It’s essential to start the new year knowing what lies ahead for web design since it’s one of the most important aspects of marketing your business. The coming year is gearing up to be the bigger and better versions of

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How to Tell If Your Website Sucks

Website, webdesign

It’s the one thing no business manager or owner wants to hear – your website sucks. Unfortunately, simply sticking your head in the sand and hoping for the best won’t change the fact that your page isn’t up to par.

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Turning Your Website into a Model Employee

Website, web design

One of the biggest mistakes a business can make is viewing its website as some sort of tangential or secondary tool. Sure, building a strong stable of in-house employees that handle consumer relations is a top priority, but neglecting your

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4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer

E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request

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Posted in Web Presence

The Etiquette Of Web Design

Etiquette is a customary code of polite behavior. We know to follow some basic etiquette rules when we are in public places like restaurants, libraries, or a work place.  Under no circumstances would we talk with a full mouth in

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Why You Should Care About Your Web Presence?

Nurture & Grow Your Small Business Online Why should you care? Because it isn’t about what you want, it is about your customer and what they want. If your customer or potential customer uses the web or social media, then you

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