Blog Archives

Creating Landing Pages for Online Advertising

Digital Marketing

Thinking about running a campaign on Google Adwords? Or Facebook? Or any other online advertising platform? Make sure you have a landing page that supports your ads and lets you track your ROI. One thing many business owners that are new to

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Posted in Marketing

The Difference Between Facebook Business Page & Personal Page

Digital Marketing

Often times, I will ask people, “Do you have a Facebook page setup for your business?” and they will tell me, “Of Course!” Then later we find out it’s a personal account, not a Facebook Business page. If you are

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Posted in Marketing

Creating the Best Artwork for Your Facebook Business Page

Facebook Art

Not all businesses are built the same, and neither are all Facebook Business pages. When it comes to setting up your artwork on Facebook, you want to create the best artistic representation of your business within the confines of the space.

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Posted in Marketing

Tips For Creating a Facebook Business Page

Facebook marketing

If you are a DIY (Do-It-Yourself) business owner, and want to create a Facebook business page on your own, setting it up can be quick if you know what you are doing. In this video blog, we will give you quick

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4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer

E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request

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Posted in Web Presence

Setting Up Your Facebook Business Page – Lesson 101

Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much

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Posted in Social Media

What are you doing for your community?

Giving Back One of our customers started a campaign this month to help raise school supplies for Broward County public schools. This particular customer is a big believer in giving back to the community and being involved in what is happening locally. Why

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Posted in Marketing

Facebook Fit Miami Unplugged

Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses

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Posted in Social Media

4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More

4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine

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Posted in Marketing, SEO, Social Media, Web Presence

Marketing Ingenuity, From a 7 Year Old

Summer is here and if you have children, this means either sending them off to camp, putting them with a babysitter, having them sit around the house, going on vacation or maybe summer school. While summers create wonderful memories for

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Posted in Marketing

The Etiquette Of Web Design

Etiquette is a customary code of polite behavior. We know to follow some basic etiquette rules when we are in public places like restaurants, libraries, or a work place.  Under no circumstances would we talk with a full mouth in

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Posted in Web Presence

It’s Time To Freshen Up…

…My Website Ask yourself these simple questions about your website Have you update your website in the last 30 days?  Is your website  mobile optimized or responsive? Are you getting leads from your website? Can your customers find you online? Is

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Posted in Web Presence

Social Media Isn’t a Sprint, It’s a Marathon

Having The Endurance  Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This

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Posted in Social Media

Why You Need A Digital Marketing Agency To Manage Your Social Media

You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this

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Posted in Social Media

Do Keywords Really Matter?

Ever since Google dropped the preverbal black cloak over Marketers eyes, the topic of keyword relevance has been a debatable subject. Does the keyword matter anymore? What should be the focus on building a social SEO strategy going forward? Quality

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Posted in SEO

The Web is Your Oyster: Where to Find Free-to-Use Images

Originally posted on The Daily Post:
For many of you, images are an integral part of your site. But sometimes, you might not have the right photograph to use for a post. As we’ve mentioned before, you can use the…

Posted in Uncategorized

Benefits of Proper Search Engine Optimization

Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)

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Posted in Web Presence

LinkedIn Says Good-Bye to Product and Service Pages

Linkedin Showcase Pages Many businesses have spent time developing and creating not just their Company page on LinkedIn, but also product and services pages. As of April 14th 2014, the product and services pages are gone. Thats right, Say Good-Bye!

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Posted in Social Media

Why You Should Care About Your Web Presence?

Nurture & Grow Your Small Business Online Why should you care? Because it isn’t about what you want, it is about your customer and what they want. If your customer or potential customer uses the web or social media, then you

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Posted in Web Presence