Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing) results which are helpful in capturing more clients / visitors.
Some of the Benefits of Search Engine Optimization & Marketing include:
- Increase and Improve Visibility Increase
- Targeted Traffic Increase
- Qualified Leads and Conversions
- Increase and Expand Market Share
- Increase Online Areas of Influence
- Increase Your Bottom Line
What you need to know about SEO as small business owner?
Many customers we meet with for the first time either don’t understand SEO or they have a vague idea of what it is. I always explain it in a very simple sentence “Without proper SEO, Google doesn’t know when your company should be returned in the search results.” Plain, simple, to the point.
Google has it’s own kind of magic behind the scenes, but even Google needs a way to validate what your business is. Without proper SEO, your company significantly reduces the chances of being found when you want it to be, and it gives your competition leverage in the marketplace.
Have you thought about your SEO strategy and how you are going to keep it up to date? The rules are always changing, who is managing your SEO for you?