Blog Archives

Digital Consumer Experience: Millennials and Gen Z Shoppers Change the Retail Game

Digital Consumer Experience

It’s no secret that Millennials and Generation Z shop differently than most businesses are used to: by and large, these groups are purchasing their items online rather than in local businesses. Many believe this pattern is killing retail. However, by

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Posted in Digital Marketing, Web Presence

Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

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Posted in Digital Advertising, Digital Marketing

How to Be a Marketing Necromancer in the Digital Age

Digital Marketing

Everyone wants to be the marketer who takes a down on its luck business and turns it around, restoring faith from the clientele and profits to the company. However, for most people this is a kind of magic that’s out

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Posted in Digital Marketing

The Circle of Life: How to Make Your Digital Presence Support Itself

Digital Marketing

They say that no man is an island, but did you know the same can—and should—be said about your digital marketing endeavors? Your online presence can often feel a bit disjointed, with a clean and professional image on your company

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Posted in Digital Marketing Tips

Making the Most of Your Digital Marketing First Impression

Marketing first impression, Online marketing

It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of

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Posted in Marketing, Web Presence

4 Step Studio’s Latest Customers Include E&L Insurance, All Realty, Psychology Persia & Tiny Little Dancer

E&L Insurance E&L Insurance is an independent insurance agency that focuses on selling personal and commercial insurance to customers in Florida. Insurance is highly competitive and it’s important that their website is easy to use, flows well and allows customers to request

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Posted in Web Presence

Benefits of Proper Search Engine Optimization

Search engine optimization (SEO) is a process of bringing your website in the top search engine ranking for a advantageously defined set of keywords. SEO brings your website visible on the internet in the search engines (Google / Yahoo / Bing)

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Posted in Web Presence