Blog Archives

Harnessing the Power of Social Media Holiday Season Promotions for Small Business

Holiday season promotions

The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to

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Posted in Digital Marketing, Marketing

Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

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Posted in Digital Advertising, Digital Marketing

Advertising Don’ts: Pants on Fire Edition

Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the

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Posted in Digital Advertising, Marketing

A Beginner’s Guide to Successful Social Media Advertising Part 1: Saying Hello

The first thing to understand about social media advertising is that this is just a part of a larger marketing strategy that can and should website design, SEO, content marketing, digital advertising, and email marketing, too. It is not the

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Posted in Digital Advertising