Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider…
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Online Marketing and Online Advertising: Not the Same Thing
Tagged with: Digital Advertising, digital marketing, Online Advertising, online marketing
Posted in Digital Advertising, Digital Marketing
Posted in Digital Advertising, Digital Marketing
Advertising Don’ts: Pants on Fire Edition
Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the…
Tagged with: Advertising, Digital Advertising, Online Advertising
Posted in Digital Advertising, Marketing
Posted in Digital Advertising, Marketing
The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)
“The supreme art of war is to subdue the enemy without fighting.” ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many…
Tagged with: digital marketing, marketing, Online Advertising
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Creating Landing Pages for Online Advertising
Thinking about running a campaign on Google Adwords? Or Facebook? Or any other online advertising platform? Make sure you have a landing page that supports your ads and lets you track your ROI. One thing many business owners that are new to…
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