Blog Archives

Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

Tagged with: , , ,
Posted in Digital Advertising, Digital Marketing

Advertising Don’ts: Pants on Fire Edition

Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the

Tagged with: , ,
Posted in Digital Advertising, Marketing

The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)

“The supreme art of war is to subdue the enemy without fighting.”  ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many

Tagged with: , ,
Posted in Digital Marketing, Marketing

Creating Landing Pages for Online Advertising

Digital Marketing

Thinking about running a campaign on Google Adwords? Or Facebook? Or any other online advertising platform? Make sure you have a landing page that supports your ads and lets you track your ROI. One thing many business owners that are new to

Tagged with: ,
Posted in Marketing