Blog Archives

Top Digital Marketing Trends for 2019

digital marketing trends

The world of digital marketing is one that is constantly changing. As it changes, businesses must adapt their approach to keep up with the evolving market. Knowing what the market demands in terms of advertising trends can be taxing, though,

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How to Market Your Small Business Online – On a Budget

how to market your small business online

Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become

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Posted in Digital Marketing, Digital Marketing Tips

Advantages of Digital Marketing for Small Business

Advantages of Digital Marketing

Small businesses face competition like never before. Today’s marketplace is indeed a global marketplace with customers availing themselves of every option to find what they are looking for whether it is from a shop down the block to a company

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A Full Service Internet Marketing Agency Explained

A Full Service Internet Marketing Agency

Internet marketing, also known as digital marketing, refers to all types of marketing done on the internet to drive leads to your website or promote your brand. Because we’ve gone digital, you’re going to have to go where your audience

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Posted in Digital Marketing, Marketing

Creating an Online Presence for Your Business

Creating an Online Presence for Your Business

There’s no doubt that creating an online presence for your business is essentially a key element for success. From e-commerce to brick-and-mortar locations, businesses are steadily expanding their reach through business websites and social media. Creating an Online Presence for

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Posted in Digital Marketing, Digital Marketing Tips

Latest Online Marketing Trends You Shouldn’t Ignore in 2018

Latest online marketing trends

If there’s any rule a marketer should adhere to, it’s to never ignore the latest online marketing trends. With internet ad revenue in 2017 totaling $40.1 billion in the United States alone, you can’t afford it. Latest Online Marketing Trends

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3 Simple Ways to Market Your Law Firm Online

Market Your Law Firm

Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely

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Posted in Digital Marketing, Marketing

How to Market Your Law Firm Online

How to Market Your Law Firm

Law firm marketing has come a long way from ads placed in newspapers, the Yellow Pages, and other static media. Law firms advertising online reach a far wider audience with a greater range of demographics. However, placing ads is not

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Viva Video: Create and Use Video Content

The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If

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Posted in Digital Marketing

Marketing Fairy Tales: Set It and Forget It Marketing

You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set

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Posted in Marketing

Digital Marketing Agency and Client relationship – Can It Be Saved?

There are few things more frustrating than putting your all into a relationship, and having it go awry. This is true whether it is a personal or business relationship. In digital marketing, one of the biggest problems in a professional relationship

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Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

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Posted in Digital Advertising, Digital Marketing

Full Time Marketers vs. Pick-n-Choose

Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering

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Posted in Digital Marketing, Marketing

Champagne Marketing on Coca Cola Budget

When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations

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Posted in Digital Marketing, Marketing

5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

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Posted in Digital Marketing Tips, Email Marketing

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media

5 Digital Marketing Myths that Need to be Busted

There are a lot of marketing “truths” that have been repeated for years. It’s just like the “drink eight glasses of water a day” thing that’s been around for so long. Nobody knows where it came from, but everyone takes

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Remarketing: Getting a Second Chance at a First Impression

Remarketing is exactly that – a second chance to make a first impression through a variety of avenues. Odds are that you’ve been the subject of remarketing yourself and never even thought about it. Remarketing even comes in different flavors,

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Posted in Digital Marketing, Marketing

The Power of Facebook’s Custom Audiences

It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business

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Posted in Digital Marketing, Marketing, Social Media

3 Email Marketing Solutions You’ll Love

Email is still a highly viable force in marketing. Anyone who tells you that email marketing is dead has everything completely backwards. Email marketing is still very much alive and vital to getting your company out there just as much

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Posted in Digital Marketing, Email Marketing

3 Social Media Tools You Need Right Now

Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other

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Posted in Digital Marketing, Social Media

It’s Not Just a Soapbox: Why Your Firm Needs a Blawg

Who are you? As a potential client navigates the internet looking for an attorney, it’s a question that you’re going to need to answer. Since 2014, when a Thompson-Reuters and FindLaw.com study found the most popular way to find an

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Posted in Blogging, Digital Marketing

Responding to Negative Reviews: Keeping It Confidential

When it comes to internet reviews, you either get really good ones or really bad ones. Most people don’t go online and put on their Op-Ed hat when something meets expectations. Nobody ever argues with a good review, it’s the

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Posted in Digital Marketing, Reputation Management

How to Get Found: 5 Tips for Better Search Engine Rankings

It’s not a matter of having a web presence; it’s a matter of using it. There are millions of law firm websites out there, but in order to move up the ranks of the search engines, you and your firm

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Posted in Digital Marketing, SEO

The Art of War and the Marketer Part 4: Competitive Analysis

“If you know the enemy and know yourself, you need not fear result of a hundred battles.” – Sun Tzu One of the hardest things to do is to perform a strictly honest competitive analysis. This kind of analysis inventories

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer Part 2: Measuring Results Means Preparation to Get Results

“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” ~ Sun Tzu All the great content, spot-on ads, and social media building is worth

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)

“The supreme art of war is to subdue the enemy without fighting.”  ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many

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Posted in Digital Marketing, Marketing

Digital Marketing 101: 5 Ways to Make Your Brand Stand Out

It’s not possible to run a successful business without having a strong online presence. However, you need to be careful and strategic when approaching customers online, and there several things to keep in mind when trying to gain your audience’s

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Posted in Digital Marketing, Digital Marketing Tips, Small Business

Digital Marketing 101: 5 Ways to Make the Most of Positive Reviews

Customers love reviews. They’re written by people just like them, who have had experience with a product or service, and often, they read reviews not just to make a rational assessment, but to validate what they already knew to be

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Posted in Digital Marketing, Reputation Management

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

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Posted in Digital Marketing Tips, Social Media

Digital Marketing 101: 5 Tips for Crafting Sharable Content

Creating sharable content is the basis of content marketing, and sharability isn’t hard to formulate. It all comes down to following a few key principles, and writing with a distinct purpose. Take a blog like Buzzfeed, for example. When it

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Posted in Content writing, Digital Marketing, Digital Marketing Tips

Small Business Online Success Guide: Going Local

Are you Amazon.com? Yes? Then you do not need to read this. If you are a small business wondering how to increase your profile in the local area, then you need to read on. While search terms called keywords can

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Posted in SEO, Small Business

Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season

Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get

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Posted in Digital Marketing, Social Media

Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using

Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of

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Inbound Marketing Over Turkey Dinner: How to Explain Your Job This Thanksgiving

Inbound Marketing

It’s that time of year again! Everyone’s starting to get together, heading home and visiting relatives for some good old-fashioned pumpkin pie ad a finely roasted turkey dinner. While this is definitely an event to look forward to, it can

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4 Steps to Fuel Your Facebook Marketing

Digital Marketing

Facebook is the driving force behind the marketing strategy of many a small to mid-size business, but while it seems pretty easy to start strong, keeping the momentum is the real challenge. Thankfully, there are a few ways to keep

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Posted in Digital Marketing Tips

Monster Hunting: How to Recognize the Most Beastly Clients

Digital Marketing

You’ve probably had your fair share of nasty clients, everyone has. The problem comes when you can’t figure out how to recognize and categorize these terrifying beasts in order to avoid them as needed. Thankfully, the majority of monster clients

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Nightmare on Digital Marketing Street

Digital Marketing

Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,

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Zombie Clients: What to Do When They Want Your Brain

Digital Marketing

If you’ve been in the business for more than about a week, you’ve run into this particular monster of a client before, and probably been scared off by more than one.  These are the clients that keep plowing forward, consuming

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How to Be a Marketing Necromancer in the Digital Age

Digital Marketing

Everyone wants to be the marketer who takes a down on its luck business and turns it around, restoring faith from the clientele and profits to the company. However, for most people this is a kind of magic that’s out

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Your Picture’s 1000 Words Should Always Be About You!

Digital Marketing

With so many stock photo services available online, it’s easy to fall into the habit of using this attractive, professional and pre-created photography on your website rather than anything specific to you or your business. Contrary to popular belief, however,

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Online Marketing 101: Small Businesses

Online Marketing

For many small business owners, online marketing professionals might as well be speaking Klingon. What’s an SMB? What does PPC mean? What’s the difference between a planned marketing campaign and real-time marketing? Don’t worry, this guide will get you up

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Posted in Digital Marketing Tips

5 Marketing Lessons from the Strongest Brands

Digital Marketing

It goes without saying that big brands are big for a reason: it’s all about marketing. One of the most common mistakes small businesses make is assuming that the most powerful marketing techniques and standards used by big businesses are

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Posted in Digital Marketing, Digital Marketing Tips

White Hat Hacks For Competitor Analysis

SEO, Marketing Analysis

There are a lot of so-called SEO and SEM specialists who will tell you marvelous tales of all the things that they can do for you, very often in the context of destroying your competition. While the language of competition

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Posted in Digital Marketing

Why Hiring a Digital Marketing Agency is Worth Your Money

Digital Marketing Agency

Sometimes, doing it yourself isn’t the best option after all. It can be tempting, especially if you’re looking to save money, but unless you already have experience in the field choosing the DIY route will almost certainly limit your profitability

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The Circle of Life: How to Make Your Digital Presence Support Itself

Digital Marketing

They say that no man is an island, but did you know the same can—and should—be said about your digital marketing endeavors? Your online presence can often feel a bit disjointed, with a clean and professional image on your company

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Posted in Digital Marketing Tips

The Changing Face of the Facebook Ad Campaign

Facebook ads, social media marketing

Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving

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Posted in Social Media

Giving Visitors What They Clicked for: 3 Classic Landing Page Mistakes

Landing Page, marketing

Landing pages are used for multiple functions, whether as a way to draw a visitor in for a specific offer or simply the front page of your website. Just like every marketing philosophy, there are major dos and don’ts when

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Posted in Digital Marketing Tips

3 Last Minute Social Media Marketing Hacks for the Holidays

Social Media, Marketing, Holidays

Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing

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