Blog Archives

How to Market Your Law Firm Online

How to Market Your Law Firm

Law firm marketing has come a long way from ads placed in newspapers, the Yellow Pages, and other static media. Law firms advertising online reach a far wider audience with a greater range of demographics. However, placing ads is not

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Posted in Digital Marketing

Viva Video: Create and Use Video Content

The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If

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Posted in Digital Marketing

Marketing Fairy Tales: Set It and Forget It Marketing

You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set

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Posted in Marketing

Digital Marketing Agency and Client relationship – Can It Be Saved?

There are few things more frustrating than putting your all into a relationship, and having it go awry. This is true whether it is a personal or business relationship. In digital marketing, one of the biggest problems in a professional relationship

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Online Marketing and Online Advertising: Not the Same Thing

Marketing and advertising are not the same thing online of off. There are a lot of people who believe that advertising is all there is to marketing, and that ad buys and ad design are the only thing to consider

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Posted in Digital Advertising, Digital Marketing

Full Time Marketers vs. Pick-n-Choose

Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering

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Posted in Digital Marketing, Marketing

Champagne Marketing on Coca Cola Budget

When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations

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Posted in Digital Marketing, Marketing