Marketing your business is one of the many factors in finding success. However, marketing for smaller companies can be very confusing, since you have fewer resources available to you than larger companies might. This is where the internet can become the best friend and most effective marketing tool for newer, smaller businesses. Learning how to market your small business online will unlock many doors for growth and increased profit. Here are three great and inexpensive ways you can put the internet to work for your company:
Social Media – How to Market Your Small Business Online in Today’s Social Marketplace
The use of social media is an absolute necessity for today’s businesses, both large and small. Here are just a few statistics that will show you why:
- Facebook usage ranges from 1.4-2.25 billion people every week.
- Over 335 million users are on Twitter every week.
- Instagram boasts a steadily-growing number of users, currently over 800 million.
- Snapchat enjoys a user base of around 158 million every day.
While there are many other social media platforms that are growing in popularity, these four are some of the primary focuses of social media marketing campaigns since they make up most social media use in the United States and around the world. If you want to reach a wide range of consumers where they are already browsing, choose social media campaigns for marketing. Not only are they effective, they are also inexpensive and even free, depending on how you use the tools already available to you with the various platforms.
Content Creation – You Are the Creator of Your Own Success
When you have a website or channel, your customers will expect something more than just a sleek design. Today’s consumers want experiences rather than simply products or services. This is true of your online presence as well; your visitors will want consumable content, rather than just information.
Consider providing videos, interactive features, and website-exclusive sales or promotions to keep visitors coming back. Shoppers often spend time browsing your website the same way a window shopper would browse your store. Giving them something to do while they’re there and tempting them with sales and specials will be what takes that casual browsing to a sales decision level – and nets you more sales and more satisfied customers.
Email Marketing – Be in Everybody’s Inbox
Customers love to have their favorite companies reach out to them. While constant emails may become frustrating or annoying, an effective email campaign can yield great results. Create emails that offer sales and specials for subscribers only and send emails only when you have something significant to share. This way, readers will come to expect something significant upon opening your emails – and will be more likely to read them and take you up on those offers!
Learning how to market your small business online doesn’t have to be hard. Use these three easily accessible and inexpensive approaches and you’ll be enjoying more sales and faster growth in no time at all!
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