Blog Archives

How to Use Search Engine Keyword Tracking

Search Engine Keyword Tracking

If site content is king, then keywords are the power behind the throne. As a part of an overall SEO strategy, search engine keyword tracking is vital for making sure that the web crawlers are able to find and index

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Posted in SEO

No Advertising Budget? Five Free Ways to Increase Website Traffic!

Five Free Ways to Increase Website Traffic

When it comes to getting the website visible to a targeted audience, big players have a lot of advantages. They have in-house marketing, advertising agencies, and all the tools at their fingertips to get their website in front of those

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Posted in SEO

Beginner’s Guide to SEO

Beginner’s Guide to SEO

What is search engine optimization (SEO)? It’s one of the most essential pieces to making your website whole by helping people find you organically. If you’re just getting started in designing your website then you need to use SEO best

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Local SEO for Businesses Explained

local SEO for businesses

Although traditionally SEO has been thought of as a tactic to attract eCommerce traffic, local SEO can substantially increase business for brick and mortar companies and draw in new customers. The fact of the matter is that with the influx

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Posted in SEO

Why Do You Need a Search Engine Optimization Checklist for Lawyers?

search engine optimization checklist

Why is search engine optimization for lawyers so important? For the same reason it’s important to every other business that wants to be found. Google has moved from a term coined by Carl Sagan, to a .com, a multibillion-dollar international

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Posted in SEO

Developing a Local SEO Strategy for Law Firms

Local SEO Strategy

Just about anyone who has ever entered the term “Internet marketing” into a search engine has come up against the term SEO. This stands for “search engine optimization.” The idea behind this concept is to optimize one’s website and content

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Posted in SEO

How to Do YouTube SEO for Software Training Videos

how to do youtube seo

It’s amazing how the Internet is so intertwined with our lives that we can’t imagine our lives without it. Social media, search engines, and billions of websites, have us literally entrapped in the web. We use it for work, we

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Posted in Digital Marketing, SEO

Writing the SEO Friendly Blog

Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice,

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Posted in Blogging, SEO

Google’s Mobile First and Your SEO: What You Need to Know

We’ve often said that there’s no set-it-and-forget-it in SEO. It’s a continuously evolving set of standards that can leave you behind if you take your attention off of it. Google’s long anticipated shift to “mobile first” – that is the

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Posted in Digital Marketing, Mobile, SEO

Old School SEO Has to Go!

It doesn’t take a lot of effort to tank your search engine rankings. All you have to do is nothing. Old school SEO can harm your rankings more than you ever imagined. Never updating your SEO, not keeping up with

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Posted in Digital Marketing, SEO

Not the Fairy Godmother Department: Redux

Let’s get this one out of the way right now – there is no magic wand to wave and get the results you want with your Google rankings. No magic wand, no fairy godmother, no wizard, and no instant anything.

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Posted in Digital Marketing, SEO

Website SEO Check List

Basic SEO in 2016 is not the same as basic SEO in 2010. As I often remind people, the internet is not a “set it and forget it” technology, but one that is constantly evolving and changing. For those who

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Posted in Digital Marketing Tips, SEO

Keeping Up With Google and the Evolution of Websites

How old is your website? When did you first go on the web? If your website has not been updated significantly in the past year or two, you could be losing out on traffic and conversions and not even know

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Posted in SEO, Website design

How to Get Found: 5 Tips for Better Search Engine Rankings

It’s not a matter of having a web presence; it’s a matter of using it. There are millions of law firm websites out there, but in order to move up the ranks of the search engines, you and your firm

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Posted in Digital Marketing, SEO

Law Firm Online Success Guide. Part 2: 5 Tips for SEO Results

The first thing to understand about SEO is that it is not a magic wand. Like most things to do with computers, SEO is ruled by the law of GIGO – or if you put garbage in, you will get

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Posted in Digital Marketing, Digital Marketing Tips, SEO

Small Business Online Success Guide: Small Business Smarts

You are not Amazon. Or Zappos. You’re not Macy’s, or Wal-Mart, or any of the other top internet presences. Odds are that you are a small-small business and trying desperately to rise above the clamoring crowd and get yourself in

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Posted in SEO, Small Business, Web Presence

Small Business Online Success Guide: Going Local

Are you Amazon.com? Yes? Then you do not need to read this. If you are a small business wondering how to increase your profile in the local area, then you need to read on. While search terms called keywords can

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Posted in SEO, Small Business

Ghost of Digital Marketing Past: Old SEO Techniques You Shouldn’t Be Using

Article submissions were dead, to begin with. As dead as…well, a handful of other highly dated practices in the world of search engine optimization. SEO is a volatile field, constantly changing and evolving quickly enough to leave the heads of

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Posted in Digital Marketing, SEO

4 Easy Steps to Find Success in Small Business SEO

SEO

How much do you know about search engine optimization? Most small to mid-size business entrepreneurs are at least tangentially aware of this highly necessary digital marketing method, but that doesn’t mean you’re by any means a pro. In fact, according

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Biggest SEO Mistakes Made by Small Businesses

SEO, search engine optimization

When it comes to search engine optimization, no one has it quite as rough as small businesses. It’s a rare thing for a small business to have the funds to hire out their SEO management to a full-service agency, and

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5 Reasons to Hire a Professional to Do Your SEO

SEO, Keywords, Content

SEO optimization is not a new approach to drawing traffic to your website, but it’s still a popular one. It also becomes progressively more complex each year, and in order to reap its benefits, you need to stay ahead of

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4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More

4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine

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Posted in Marketing, SEO, Social Media, Web Presence

Do Keywords Really Matter?

Ever since Google dropped the preverbal black cloak over Marketers eyes, the topic of keyword relevance has been a debatable subject. Does the keyword matter anymore? What should be the focus on building a social SEO strategy going forward? Quality

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Posted in SEO