It’s amazing how the Internet is so intertwined with our lives that we can’t imagine our lives without it. Social media, search engines, and billions of websites, have us literally entrapped in the web. We use it for work, we use it for play, we use it for school, and we use it for fun. YouTube and other social media sites burst on the scene in the mid-2000’s, giving lie to the fact that the Internet was a fad. Web 2.0 rebooted the Internet into its most functional and useful mode, with radical new approaches for the comparatively new technology. One of these new companies was called YouTube. Originally founded by former PayPal employees in 2005, a prescient Google purchased the concern in 2006.
YouTube and You
Hosting everything from the lectures of physicist Richard Feynman to the ubiquitous – and productivity enhancing – cute animal video, YouTube is also an autodidact’s paradise. This is especially so if that autodidact is on a budget. You can learn anything from how to make a grilled cheese with just an iron in tinfoil to advanced STEM skills simply by hunkering down at the computer, putting on your headphones, and taking notes. This is also true for buffing up your software skill set, and users watch these videos in droves. In fact, tutorials on YouTube can become a significant factor in your software sales, as well as for your bottom line. Remote site training can be a combination of video, video conference, or broadcast webinar.
Making Sure They Find You
Of course, you could have the best training videos out there, but if people cannot find you, your software will sit on the server. This is where Search Engine Optimization comes in. YouTube videos turn up in Google search results, but only if SEO is fine-tuned. Google has devoted a significant amount of resources to help you run your channel, and raise your watch time statistics. Watch time is the amount of time that people devote to watch your videos, and is a key metric in search results. Other factors are more familiar.
How to Do YouTube SEO
1. Your title should be optimized, just a few words long, and include the major keyword that you want to use in order to gain rank.
2. Write a full description instead of just a couple of terse lines. Google algorithms favor user oriented content, and this is exactly what you want. Don’t be afraid to make your description a couple of hundred words, using keywords organically in the text of your summary.
3. Don’t ignore your channel page, but treated the same way as you do your video descriptions and titles. Fill your channel page with rich content and keywords, so that people can find it and subscribe.
If all of this seems a little much to handle, and you would rather focus on creating high-quality instructional videos for your software, then hiring a digital marketing firm to manager YouTube presence might give you the time you need to concentrate on your core competencies. A digital marketing firm can create product descriptions, manage comments, and help you set a schedule for uploading fresh new videos that will keep current customers interested, and bring in new ones.
Fill out this form to get a free consultation from our digital marketing professionals.