The entire idea that a software company full of technically apt and highly creative people should need to consider website outsourcing is laughable on its face. However, if you dig a little deeper it is often a necessary part of growing your startup. The reason for website outsourcing for a tech company boils down to two words.
Let’s go to Investopedia for a breakdown of what core competencies actually are. These are the primary strengths and advantages that your business and your teams as pooled knowledge and capabilities. This is what makes you competitive, and is a basic for building your brand and expanding your business in the future. Developing your core competencies helps to stabilize your business and give you a sound foundation for expansion. You can be supremely competent in one area, and bring your attention to bear upon that, while leaving an area where you are less competent to another party. This in no way detracts from your competency in your primary area.
A website is far more than simply a jumped-up batch of code that presents a graphic interface to the user. A website is the public face of your company, showing perspective clients your culture, your commitment, and your competence. All of these are key selling points for your software or app. Website outsourcing to a team of committed professionals whose core competencies are digital marketing, SEO, graphic design, and website development may be your best step to freeing up company resources to pursue your core competencies.
Don’t Be That Guy
Nobody needs to explain to someone in the tech sector, just why a software company needs an intuitive and accessible site for their business. Business moves at the speed of pixels, and those pixels need to arrive on time, in order, and catch the attention span of the user. You may have heard of the goldfish attention span, and how human attention spans have declined since 2000. The attention span of a goldfish is nine seconds. In the year 2000 human attention span average was 12 seconds, in 2013 it declined to eight. You can either attribute this to a lack of being told to sit down as a child, or a new generation’s ability to ingest and process information at a faster speed than previous generations, but whatever it may mean it boils down to you have less than eight seconds to grab a user’s attention.
When you have reached the end of your core competencies in developing your own website, and don’t have enough of the budget for an in-house marketing department, it might be time to turn to outside professionals. Let 4 Step Studio show you our core competencies, and how they will mesh with yours. Together we can create an awesome website that will impress anyone who lands on it. Let’s get started and free you up to do what you do really well.
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