When it comes to social media effectiveness for law firms, the usual suspects take the lions share. There’s Facebook, of course, and LinkedIn; but does social media for law firms stop there? The answer should be no, but in practice it often does. Using different brands of social media is like learning to speak a new language, and Instagram for lawyers, which we have used as a medium for our clients, can be a great adjunct to your social media presence.
What makes Instagram so right for law firms?
It’s the demographics. With 500 million active users each month, you can reach a huge potential audience and 80 percent of those users are in the US! Photos and short videos appeal to Instagram users – yes, there’s video, too. You can even livestream! It doesn’t stop there, once your pic gets a like, Instagrammers are very likely to visit your site or your Facebook page to learn more about you – so get that content served up fresh and hot! Take five tips from below to get your Instagram game going strong.
Five Tips You Need to Know
1. Show your personality.
When you firm turns up on search, you don’t have long to get people to pay attention. If they don’t see what they want to see, seventeen percent will bounce out in four seconds. Show something that makes your firm unique, and approachable.
2. Tell a story about your firm.
Whether you’ve been practicing for decades, or your just a small office starting up your own firm, tell people about what you do – you, your staff, let people see the bigger picture.
3. Work with the community.
Instagram for lawyers is a great way to reach out the community. Tout your pro bono work, your causes, and offers such as a free initial consultation. Let people see you as a presence in the community.
4. Educate your followers.
An educated client a business’s best client. They know what the law – and the lawyer – can and can’t do. People are generally very ignorant of the law, until they need an attorney. Educate how the law relates to your specialty, talk about how litigation or a bankruptcy case progresses. You don’t need to have them bucking for their JD, but they should know how the law and courts work.
5. Celebrate wins!
With your client’s permission, celebrate the victories and share testimonials as to what went in to winning the case.
Keeping track of your internet presences can be more or less a full time job. You can designate someone in your office to handle it in addition to other duties, but sometimes those duties can get in the way of a consistent scheduled output. Social media management is part of marketing your firm, and we are marketing professionals who can provide you with a front to back solution for all aspect of marketing your firm. Contact 4 Step Studio and let us show you what we can do!
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