Wait. What? Instagram, the social media app where young millennials post selfies and snaps of their Taco Tuesday plates? Well, sort of. Instagram is not all selfies and shots of food, but a business marketplace and social media power that is linked to its owner – Facebook. It’s unusual for a law firm not to have a Facebook page, and while you have that page and keep it active, why not make use of Instagram?
3 Quick Facts About Instagram
Instagram has 150 million users as of 2017, that might be a drop in the bucket compared to Facebook’s billions, but its nothing to sneeze at, either.
Ads placed on Facebook can also be seen on Instagram – double your bang for the marketing buck!
Here are some stats about Instagram that should make you sit up and take notice. 28 percent of internet users use Instagram, with the 18-29 age band having 55 percent of the user base, while 30-49 makes up 25 percent. 56 percent make $50,000+ each year.
5 Benefits of Instagram for Lawyers
1. Tell a story about your firm.
The primary point of social media is to let potential clients build a relationship with you – even before they need to sire an attorney. Your firm’s culture, personality, and ethos make for great stories, one great shot or short-form video at a time.
2. Brand building.
You’re live and online, with a given number of posts per day to build your brand without spamming your followers. Instagram customers are very brand-oriented, and tend to have and share their brand awareness.
3. Hashtags work!
Hashtags are the SEO of social media, and using the right ones can mean a bonanza of new followers flocking not only to your Instagram feed, but to Twitter, Facebook, and other social media platforms – even your website and your blog.
4. Post a coupon.
A visually oriented medium like Instagram is perfect for issuing coupons and promo codes to your followers for free consultations, prix fixe legal services, and promoting B2C webinars on your area of expertise.
5. Trumpet your wins!
Let everyone know about your successes and your wind for your clients – with their approval of course. People need to believe they can win, and letting your record speak for itself is a great way to get that started.
We understand that you can’t interface with every social media outlet out there. Picking your social media platforms and then sticking to them with your message means that over time you will be able to build a loyal following who will turn to you when they are in need of your specialty. However, consistency is the key to social media success whether you are a private blogger or a public business. If your law firm needs help managing your social media profile and presence, 4 Step Studio is here to help by covering the details. Call us and let everyone find out what a great firm you are!
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