Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice, and that takes patience. Let’s talk about writing first, since that’s the framework that you’ll be hanging the SEO on.
- Try to write the way that you talk. A blog is not so much an article as it is an invitation to a conversation. Trying to sound like someone else isn’t what you’re trying to do. Your business is you – make your blog as unique as you are. Everyone has a unique style and voice, it just takes time to develop.
- Sometimes you can’t see your mistakes when you’re writing, which is why a second set of eyes is so important. Get a friend whose editorial chops you trust to give your posts a once- over, or invest in an editing tool like Ginger.
- Stick to a readable format. Use paragraphs along with proper punctuation and grammar. Use an introduction, a main message, and a conclusion.
Writing Your SEO
SEO is not filling a page up with keywords and waiting for traffic – that’s actually keyword stuffing and Google takes a dim view of it. In fact, Google’s Mighty Banhammer can wipe your site out of the search results entirely if they find you violating their webmaster guidelines. White Hat SEO is what you want in order to grow your ranking while staying on the right side of the Banhammer.
- Do your keyword research! They can’t find you if you don’t tell them where you are. See which keywords are popular, and select a few to be slipped into your blog posts.
- Longtail your key words. Longer tails let you refine the search. For instance, “lawyer” can get you a lot of traffic, but a lot of it might not be traffic you need. Try instead, “intellectual property lawyer Miami downtown” – get as much information into that keyword as you can.
- Don’t overuse your selected terms. Figure that a maximum of 3 percent of your total word count should be your keywords. So, for a minimum 300 word blog entry, have three to nine terms in the post.
- Be consistent. Add new content on a regular basis whether it’s once a week or several times per week. In fact, work up a posting schedule and write your articles in advance to that real-world circumstances don’t leave your readers hanging.
- Police those comments! Spammers can get into a comments section and wreak havoc by posting spam or links to sites known for malware.
Hire a Pro
If you need help getting your blog to where you want it to be, 4 Step Studio can help. We have experts who can help to make your blog a go-to resource for your clients, and bring in new clients with SEO. They come for the keywords, but they stay for the content!