The Five Essential Skills of Effective Social Media Managers


Social media marketing is a rapidly expanding way to get your message to your customers. Worldwide social media marketing expenditures are in excess of $7.5 billion per year. Businesses that use social media generally view increased exposure as the primary benefit, with a secondary benefit of increased traffic, and a tertiary benefit of creating a following of loyal fans. Nobody is denying that social media marketing can be tremendously effective when done the right way. Social media is also called the great influencer, where reading reviews and comments can influence 78 percent of consumers.

The New Silver Bullet (Not!)

Social media marketing is supposed to be the new silver bullet. Unfortunately, simply signing onto Facebook or Instagram is not going to magically draw people to your site. Rankings and traffic do not come without effort, and just because you enjoy using social media does not mean that you are an effective social media manager. There are essential skills that every social media manager needs in order to be effective, and it’s not too late to learn them.

Strategic planning.

Understand how social media merges with content and SEO, and how it works. Understand which social media platforms will give you access to what target audience, and what apps will help you to manage multiple presences.

Campaign execution.

Let’s just say the best laid plans of mice and men is an old saying for reason. Even the most painstakingly planned campaign can turn into a train wreck if the execution is not there. You need to think about your tactics, your demographics, and your analytics. Targeting the wrong audience, or targeting the wrong audience in the wrong way, can result in epic clap back.

Building community.

You have to be a uniter, not a divider. As people start to follow you on social media, you have to be able to handle relationship building in a professional and transparent manner. This also means that every so often you will have to break out your Mighty Banhammer and smite the trolls.


Always keep filling the idea bank. Ideas for content, ideas for design, ideas for ads. Write every idea you have down, or simply voice recorded onto your smart phone. You never know when an idea will fit perfectly with that campaign your pulling together.

A cool head.

Things can get amplified on the Internet. Flame wars erupt, die down, and turn into a firestorm once more. Trolls can inundate your webpage. And angry reviews on yelp can rattle and ruffle. Keeping your head in the middle of all this can be difficult, but it is absolutely essential.

Go Pro

Marketing is a large category of skills that encompasses social media marketing and management. If you feel that you have enough on your plate, but that you don’t need or can’t afford a full-time social media manager, you do have options. Talk to 4 Step Studios about your company’s needs, and we will find a way to manage your social media presence and marketing in a way that will delight you.


4 Step Studio is an online marketing agency that specializes in website design and redesign, SEO, social media and more. Our team of experts focuses on helping small business get found online, while educating them on what will make them successful in the digital world. To learn more about what we can do for you, visit our website at

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One comment on “The Five Essential Skills of Effective Social Media Managers
  1. […] media and customer experience engagement platforms allow for a completely new kind of synergy. A skilled social media marketer connects customers to businesses by building an online community. This community gives you the […]

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