The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If you have a product or service, you can show and you can tell – the more media the better! Creating and using video content is not as hard or as expensive as it looks, and the vlogcasts, demonstrations, discussion panels, and training seminars are just a start. There are so many incredible ways to make your mark with video!
It’s not hard to get started with video, though it can be a big outlay of cash at first. Still, some of the most successful Youtubers use little more than a smartphone, a selfie stick, and a tripod. Think about what you want to do to showcase your business, for instance;
1. A realtor can show a dynamic view from a balcony or patio, or showcase a home’s amenities. Take it beyond curb appeal, and get into the details of a home.
2. Contractors can show what makes them different from every other guy in the phone book. Roofers, flooring, swimming pool contractors, and other specialists can show their processes and what makes them stand out.
3. Vets can show the services they offer and even raise funds. See the Youtube channel Vet Ranch for an example of a business that raises funds for their pro bono work with local animal rescue charities.
4. Attorneys can explain a legal procedure, and emphasize their expertise in the subject. From explaining bankruptcy, wills and trusts, or other legal procedures, you can sell your knowledge and experience.
5. Use video on your website – like Dave and Buster’s – to give a “real feel” to your company. People love to look inside, and video can make that purchase or booking happen.
6. Have an AMA – with video! There are a number of video conferencing apps such as Bluejeans that can not only expand your capabilities in customer service, meeting face-to-face with clients, but let you hold your own symposiums, mass meetings, webinars, and even host an AMA.
Get a Little Help
So, you can’t afford an in-house AV department, that doesn’t mean that you can’t use video to pump up your rankings. Google searches for video and serves those results right on the search page along with images and shopping. Getting started means everything from buying a Selfie stick to contracting with a pro video company – whatever suits your budget best. Remember, good production values are a must, but the biggest selling points are authenticity and enthusiasm. If you love what you do, it never hurts to show that, and the pride that you take in your work.