Blog Archives

4 Steps to Content Marketing Success

content marketing success

You have the content, but where are all the customers? Content marketing does not start and stop at a blog, but is a multifaceted marketing approach that puts your content in front of customers to draw them to your blog,

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Posted in Content writing, Digital Marketing

Writing the SEO Friendly Blog

Writing for effective SEO and writing an engaging blog post are not two divergent goals. You can do both! First, let’s talk about what writing is – it’s a skill, and one that you have to learn. It takes practice,

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Posted in Blogging, SEO

Viva Video: Create and Use Video Content

The explosion of online content has created a dilemma on how to stand out from the crowd. There are so many content sources that cater to audiences from a few die-hards to millions and millions of subscribers and viewers. If

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Posted in Digital Marketing

Optimizing Content: Pros and Cons of Google AMP and Facebook Instant Articles

Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll

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Posted in Digital Marketing

Bring Your Joy to the World: Content Distribution

While it’s nice to take the Field of Dreams outlook on content and assume that if you post it, they will come, this unfortunately just isn’t how it works in reality. The best content on the Internet won’t do your

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Posted in Digital Marketing

5 Tips for Improving Your Site’s User Experience

website design, user experience

While raising awareness for your brand via social media, blogging, and other marketing strategies helps boost traffic, your hard work will be all for naught if you’re showing off a website that’s locked in the digital Dark Ages. To avoid

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Posted in Website design