Content is king, and you do your best to generate quality articles and posts for your clients and followers to read and make use of. It should only follow that when Facebook or Google make changes, you pivot and roll with the changes. Recently, some big changes have been Google AMP (Accelerated Mobile Pages) and Facebook Instant Articles (FBIA), and this late in the game there are not a lot of people taking advantage of what AMP and FBIA have to offer. There are pros and cons to both formats, but not taking advantage of these important tools could have a negative impact on your stats and your conversion rate.
|Pros for Google AMP Optimization
||Cons for Google AMP Optimization
|Pros for Facebook Instant Articles Optimization
||Cons for Facebook Instant Articles Optimization
Consider if you have other venues that could nip some cons off the list without using AMP or FBIA. Otherwise, consider doing both. Optimizing for mobile and for Google’s 800-pound gorilla search engine, and for Facebook’s 800-pound gorilla user base can hardly be said to be a waste of time and effort. Conversions from both should be considered, and your content created with both searchers and Facebook users in mind. Remember, they are not necessarily the same audiences.
With mobile becoming a dominant force in marketing, using every tool you can – even if it’s just to evaluate an effect – can make or break your business’ online presence. Pew Research has numbers – with 64 percent of American adults owning a smartphone, and 62 percent of them using them for searches such as looking for a job and submitting an application, finding information about a health condition, and finding services and information they need. WordPress offers modules to help you do it easily, and optimized content increases traffic, engagement, and shares. Optimize and get those clickers into your funnel!