Blog Archives

Harnessing the Power of Social Media Holiday Season Promotions for Small Business

Holiday season promotions

The holiday season and the weeks that follow the dawn of the new year are important times for small businesses. When you’re operating a small company – whether you offer goods, services, or something else entirely – it’s ideal to

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Posted in Digital Marketing, Marketing

Using the Relationship Between Sales and Marketing to Boost the Efficiency of Your Business

relationship between sales and marketing

A successful business runs and operates like a functional machine – a vast number of smaller parts working hard beneath the surface to produce results. When trying to understand the relationship between sales and marketing, it is imperative to view

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Posted in Marketing, Small Business

What is Marketing Strategy and Why Your Small Business Needs It?

What is Marketing Strategy

Marketing strategy is not just for big business. You don’t need an in-house marketing department to put together an effective marketing strategy for your small business. A marketing strategy is a plan for reaching out to a targeted demographic and

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Posted in Digital Marketing, Marketing

A Full Service Internet Marketing Agency Explained

A Full Service Internet Marketing Agency

Internet marketing, also known as digital marketing, refers to all types of marketing done on the internet to drive leads to your website or promote your brand. Because we’ve gone digital, you’re going to have to go where your audience

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Posted in Digital Marketing, Marketing

Why is Communication so Important in Business?

Why is Communication so Important

Why is communication so important in business between marketing companies and their clients? Good question. Picture this: the line of communication between you and your client was wide open. And then, suddenly, nada. It leaves you sitting between a rock

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Posted in Marketing

Changes Ahead: Marketing Your Small Business on Facebook

Marketing Your Small Business on Facebook

Have you heard the latest news regarding the changes in the Facebook algorithm? Have you considered the way you’ll handle marketing your small business on Facebook as a result of the newest updates? Marketing Your Small Business on Facebook Facebook’s

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Posted in Marketing, Social Media

3 Simple Ways to Market Your Law Firm Online

Market Your Law Firm

Not long ago, the internet was a smaller place. Getting your website up and noticed was a lot easier, simply because of a less crowded field. Times change, and now even people in their seventies and eighties are more likely

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Posted in Digital Marketing, Marketing

Marketing Fairy Tales: Set It and Forget It Marketing

You can call it living in a post-fact world, or you can call it alternative facts. Whatever you happen to be calling it, you might as well let me tell you this upfront. There is no such thing as set

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Posted in Marketing

Webinar Your Way to More Leads

What are you excited about and want to share about your business? What would get your customer base excited and pull in potential new customers, too? Would you like to organize get-togethers for your clients and followers on a regular

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Posted in Marketing

Coming in for a Landing: Three Points for Your Page

Let’s talk about landing pages. What’s called a landing page is not just the page that turns up when someone goes to your home page, but any page on your site that turns up in a search engine and gets

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Posted in Marketing, Website design

It’s How You Say It: 10 Words and Phrases that Make and 10 that Break Your Marketing Campaign

Even in the age of digital marketing not everything is SEO. What you say and how you say it is every bit as important as how you choose your ad buys and your keywords. I have to confess, I do

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Posted in Digital Marketing, Marketing

5 Dos and 5 Don’t of Small Biz Promotions

As a small business, you a lot more advantages when it comes to doing your own promotions. You can be more creative, experiment little more, and find out what really works for building your brand. However, there are some do’s

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Posted in Digital Advertising, Digital Marketing, Marketing

Full Time Marketers vs. Pick-n-Choose

Making the decision to hire a marketing professional for your business means that you’ve arrived that the point where you need more than you can do yourself. That’s a great place to be! What’s not so great is the bewildering

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Posted in Digital Marketing, Marketing

Champagne Marketing on Coca Cola Budget

When you’re first starting a business, you budget seems to have more line items than you have budget. Marketing might seem beyond your reach, and it may be for the time being. You might be able to afford some consultations

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Posted in Digital Marketing, Marketing

Advertising Don’ts: Pants on Fire Edition

Don’t be that guy. Or rather, don’t be that business. You’ve heard of false advertising, but not a lot of people are clear on what it is, and how it can come back around to bite you right in the

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Posted in Digital Advertising, Marketing

Remarketing: Getting a Second Chance at a First Impression

Remarketing is exactly that – a second chance to make a first impression through a variety of avenues. Odds are that you’ve been the subject of remarketing yourself and never even thought about it. Remarketing even comes in different flavors,

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Posted in Digital Marketing, Marketing

The Power of Facebook’s Custom Audiences

It is not enough to have a Facebook page. It is not enough to update a Facebook page. It is not enough to have a strategy for social media. It is not enough to tweak your SEO. You, Small Business

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Posted in Digital Marketing, Marketing, Social Media

The Art of War and the Marketer Part 4: Competitive Analysis

“If you know the enemy and know yourself, you need not fear result of a hundred battles.” – Sun Tzu One of the hardest things to do is to perform a strictly honest competitive analysis. This kind of analysis inventories

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer Part 2: Measuring Results Means Preparation to Get Results

“Earth gives birth to length. Length gives birth to volume. Volume gives birth to counting. Counting gives birth to weighing. Weighing gives birth to victory.” ~ Sun Tzu All the great content, spot-on ads, and social media building is worth

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Posted in Digital Marketing, Marketing

The Art of War and the Marketer. Part 1: Creating Native Marketing (Marketing That Doesn’t Feel Like Marketing)

“The supreme art of war is to subdue the enemy without fighting.”  ~ Sun Tzu By now, most Internet users are wise to the ways of marketing, and kind of annoyed by it. The ubiquity of advertising means that many

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Posted in Digital Marketing, Marketing

Creating Landing Pages for Online Advertising

Digital Marketing

Thinking about running a campaign on Google Adwords? Or Facebook? Or any other online advertising platform? Make sure you have a landing page that supports your ads and lets you track your ROI. One thing many business owners that are new to

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The Difference Between Facebook Business Page & Personal Page

Digital Marketing

Often times, I will ask people, “Do you have a Facebook page setup for your business?” and they will tell me, “Of Course!” Then later we find out it’s a personal account, not a Facebook Business page. If you are

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Creating the Best Artwork for Your Facebook Business Page

Facebook Art

Not all businesses are built the same, and neither are all Facebook Business pages. When it comes to setting up your artwork on Facebook, you want to create the best artistic representation of your business within the confines of the space.

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Posted in Marketing

Tips For Creating a Facebook Business Page

Facebook marketing

If you are a DIY (Do-It-Yourself) business owner, and want to create a Facebook business page on your own, setting it up can be quick if you know what you are doing. In this video blog, we will give you quick

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3 Last Minute Social Media Marketing Hacks for the Holidays

Social Media, Marketing, Holidays

Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing

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Posted in Marketing

Turning Thanksgiving into a Marketing Goldmine for Your Small Business

Marketing, Thanksgiving

The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving

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Posted in Marketing

The Secret to Telling Your Brand’s Story

brand, storytelling

Connecting with your audience isn’t just about churning out content at a torrid pace. To really make a positive impression on the viewers that matter most, you’ll need to find a way to tell your brand’s story. While this might

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Posted in Marketing

Is Calculating Social Media Marketing ROI Possible?

Social Media, ROI

The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know

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Posted in Marketing, Social Media

Making the Most of Your Digital Marketing First Impression

Marketing first impression, Online marketing

It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of

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Posted in Marketing, Web Presence

Why Your Email Marketing Sucks (and What You Can Do to Fix It)

email marketing

Sometimes the truth can be a little hard to swallow – especially when it comes to your lackluster email marketing campaign. However, hiding from the reality of the situation only makes it harder for your brand to get back on

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Posted in Email Marketing, Marketing

How to Set up a LinkedIn Company Page

Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really

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Posted in Marketing, Social Media

Gauging the Impact of the ALS Ice Bucket Challenge

A baby walking a dog. An adult sitting in a high chair. A group of women “twerking” in front of a bunch of children. Sometimes, there’s no rhyme or reason why something goes viral. Then there’s the latest trend making

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Posted in Marketing, Social Media

What are you doing for your community?

Giving Back One of our customers started a campaign this month to help raise school supplies for Broward County public schools. This particular customer is a big believer in giving back to the community and being involved in what is happening locally. Why

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4 Step Studio’s Latest Customers Include Mom’s Retreat, LR Printing, and More

4 Step Studio is a South Florida based Full Service Digital Marketing Agency that primarily focuses on helping small businesses grow and improve their online presence. By offering affordable services for website design and redesign, social media marketing, search engine

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Posted in Marketing, SEO, Social Media, Web Presence

Marketing Ingenuity, From a 7 Year Old

Summer is here and if you have children, this means either sending them off to camp, putting them with a babysitter, having them sit around the house, going on vacation or maybe summer school. While summers create wonderful memories for

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Posted in Marketing