The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving – and all the crazy holiday shopping that follows – catches you by surprise, let’s spend a few minutes prepping you for this rush with a few smart and savvy marketing ideas that make the most of this time of year.
Reemphasize Your Focus on the Mobile Portion of Your Audience
First up on the list is the notion that Thanksgiving marks the start of one of the most active times of year, regardless of your industry. For Liva Judic of ClickZ, this means honing in on shoppers that are out and about via an increased emphasis on mobile conversions. Whether they’re traveling to visit family or jumping in the melee that surrounds the frantic shopping season, sprucing up your mobile page and reaching out via mobile marketing tactics is a great way to tap into this portion of your audience while the competition sticks to conventional desktop operations.
Get Social Before Black Friday and Cyber Monday
Speaking of reaching out, Judic goes on to point out that the autumn holidays make the perfect backdrop for renewing, or kicking off, your Pinterest social campaign. Because the demand for seasonal recipes and gift ideas go through the roof at this time of year, it makes sense to become a little more active on this constantly growing visual platform. It might seem a little strange trying to tie in tips for cooking a turkey or finding the right gift for grandpa into your social operations, but for the online masses that crave this info, they won’t forget the time and effort your brand took to connect in a deep and meaningful way via this content.
Beat the Competition to the Punch
If you’re planning on offering Black Friday or Cyber Monday deals, Business Wire’s review of seasonal data from the Adobe research branch shows that the early bird really does get the worm when it comes to promoting your deals. Instead of sticking to the traditional marketing cycle, the experts that compiled this report suggest getting a leg up on the competition by showcasing your upcoming offerings early and often.
Whether it’s part of your email marketing content or your new foray into Pinterest or other social platforms, putting some effort into spreading the word about what your brand has to offer on these major shopping days ahead of the curve can really pay off. Obviously, you probably don’t operate on the same scale as Adobe, but that doesn’t mean you can’t put these industry leading techniques to good use in a role more suited to your small business operations.
Naturally, it’s going to take some serious hard work and effort to stand out during the holiday season. However, if you can target the right customers on the right platforms, in addition to making this move ahead of your local and regional completion, there’s nothing stopping your small business from seizing the day this Thanksgiving and beyond.
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