The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More.
Your Online Marketing Experts
Blog Archives
Your Guide to Using Tools like Instagram Stories to Promote Your Small Business
Tagged with: Instagram, Instagram for Small Business, social media, social media management, social media marketing
Posted in Social Media
Posted in Social Media
The Revolution of Social Media and the English Language
There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the…
Best Social Media Marketing Tips Every Small Business Owner Must Know
It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,…
5 Best Tips for Using Instagram to Promote Your Business
With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having…
Tagged with: Instagram, social media, social media marketing, social media presence
Posted in Social Media
Posted in Social Media
Best Holiday Social Media Posts Ideas
It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for…
How Does Social Media and Customer Experience Fit into Your Marketing Strategy?
Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social…
Tagged with: Marketing Strategy, social media, social media management, social media marketing
Posted in Digital Marketing
Posted in Digital Marketing
Five Best Social Media Marketing Tips from the Pros
Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into…
Tagged with: social media, social media management, social media marketing
Posted in Digital Marketing, Digital Marketing Tips, Social Media
Posted in Digital Marketing, Digital Marketing Tips, Social Media
Why Social Media Marketing for Attorneys Matters
A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons…
Tagged with: social media, Social Media for Attorneys, social media marketing, social media presence
Posted in Social Media
Posted in Social Media
Social Media Skills for Business: Do’s and Don’ts
Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different…
Tagged with: small business, social media, social media management, social media marketing, social media presence
Posted in Digital Marketing Tips, Social Media
Posted in Digital Marketing Tips, Social Media
Algorithm Changes at Facebook: Social Media Marketers Get Ready
Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
3 Social Media Tools You Need Right Now
Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other…
Tagged with: digital marketing, social media, social media management, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Law Firm Online Success Guide. Part 3: Social Media Make or Break
You might think that social media doesn’t have a lot to offer when it comes to dealing with law firms. On the contrary social media can be a tremendous source of conversions for law firms. Social media is a customer…
The Art of War and the Marketer – Part 3: Playing a New Tune
“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.” – Sun Tzu The era of one note marketing is over and as cool as the Mid…
Tagged with: content marketing, digital marketing, email marketing, SEO, social media, web design
Posted in Digital Marketing, Marketing
Posted in Digital Marketing, Marketing
Digital Marketing 101: 5 Tips to Improve Your Social Media Results
With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing Tips, Social Media
Posted in Digital Marketing Tips, Social Media
Small Business Online Success Guide: Not the Fairy Godmother Department
Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and…
Tagged with: small business, social media, social media marketing
Posted in Small Business, Social Media
Posted in Small Business, Social Media
Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season
Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get…
Tagged with: digital marketing, social media, social media marketing
Posted in Digital Marketing, Social Media
Posted in Digital Marketing, Social Media
Nightmare on Digital Marketing Street
Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,…
Social Media 101: the Science of Facebook Scheduling
It seems like every social media guru has a formula on when you should post to Facebook. Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the…
Social Media Analytics 101: Stats You Should Watch
There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. The fact of the matter is, there’s a lot of meat…
Improving Social Media Presence: Planning is Everything
In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which…
3 Tips on Improving Your Social Media ROI
Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way…
What Can You Learn from the 3 Most Successful Brands on Facebook?
While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three…
Small Business on the Social Network
These days it seems like everyone has a page on Facebook—and with good reason! The Next Web reports that Facebook sees almost 800 million users every day, with more than 1.2 billion users total. That’s a huge audience that your…
Social Media: 5 Reasons DIY May Not Be Right for You
If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the…
The Changing Face of the Facebook Ad Campaign
Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving…
Tagged with: digital marketing, Facebook, social media, social media marketing
Posted in Social Media
Posted in Social Media
3 Last Minute Social Media Marketing Hacks for the Holidays
Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing…
Turning Thanksgiving into a Marketing Goldmine for Your Small Business
The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving…
Putting Facebook Insights to Good Use for Your Small Business
With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell…
Tagged with: Facebook, Facebook insights, social media, social media management
Posted in Social Media
Posted in Social Media
Is Calculating Social Media Marketing ROI Possible?
The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know…
Tagged with: data analysis, digital marketing, marketing, ROI, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Making the Most of Your Digital Marketing First Impression
It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of…
Tagged with: blogging, digital marketing, online marketing, social media, social media management
Posted in Marketing, Web Presence
Posted in Marketing, Web Presence
How to Set up a LinkedIn Company Page
Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really…
Tagged with: business page, digital marketing, Linkedin, marketing, social media
Posted in Marketing, Social Media
Posted in Marketing, Social Media
Four Reasons Your Business Should Love #Hashtags
Whether it’s Facebook, Twitter, Google+, or any other platform, there’s one fact you can’t argue against – hashtags keep the social media world spinning. #FlashBackFriday, #Caturday, and all of the rest of the most popular tags keep the conversation flowing…
Which Social Media Platform Is Right for Your Business?
It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small…
Tagged with: digital marketing, grow small business, social media, social media management
Posted in Social Media
Posted in Social Media
Setting Up Your Facebook Business Page – Lesson 101
Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much…
Tagged with: Facebook, Facebook business page, Facebook help for business, Facebook training, live webinar, setup Facebook, social media, training
Posted in Social Media
Posted in Social Media
Facebook Fit Miami Unplugged
Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses…
Social Media Isn’t a Sprint, It’s a Marathon
Having The Endurance Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This…
Why You Need A Digital Marketing Agency To Manage Your Social Media
You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this…
Get the Latest Online Marketing Trends in Web Design, Social Media, Blogging, and More. 