Blog Archives

Your Guide to Using Tools like Instagram Stories to Promote Your Small Business

Instagram story

The importance of social media in today’s society can’t be denied. Every business, every politician, every celebrity – every person or entity that wants to reach their following can do so by creating a virtual following online. This is especially

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Posted in Social Media

The Revolution of Social Media and the English Language

Social Media and the English Language

There is no doubt the English language has gone through significant changes over the years. Yet, with the rise of the internet, the revolution of social media and the English language has rapidly increased. It’s also somewhat alarming in the

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Best Social Media Marketing Tips Every Small Business Owner Must Know

Best Social Media Marketing Tips

It’s important for small business owners to take advantage of these eight best social media marketing tips to reach their customers and grow. Nearly 2.5 billion individuals utilize social media. Owners can use social media to increase their digital footprint,

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5 Best Tips for Using Instagram to Promote Your Business

using Instagram to promote your business

With more than 700 million active users, Instagram has more than 500 million daily active users. Even though it doesn’t come close to Facebook, which tops the list with almost three times as many users, its numbers steadily increase, having

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Posted in Social Media

Best Holiday Social Media Posts Ideas

holiday social media posts

It’s beginning to look a lot like Christmas. If you own a business, it’s time to launch your best holiday social media posts to drive your marketing campaigns toward people keen on getting the best deals of the season for

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How Does Social Media and Customer Experience Fit into Your Marketing Strategy?

Social Media and Customer Experience

Social media and customer experience go hand-in-hand in today’s marketing strategy. Social media presence used to be kept to a minimum. Nowadays, the digital experience is opening up a whole new world for business marketing. Acquiring New Customers through Social

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Posted in Digital Marketing

Five Best Social Media Marketing Tips from the Pros

Social media marketing is not a magic wand. A lot of people would have you believe that all you have to do is get on Facebook, Instagram, Twitter or some other platform and you’ll instantly have followers that translate into

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Posted in Digital Marketing, Digital Marketing Tips, Social Media

Why Social Media Marketing for Attorneys Matters

social media marketing for attorneys

A number of law firms, while they have adapted to technology quickly and admirably, lag behind when it comes to utilizing social media. However, social media is a driver of opinion, perception, and purchasing power. Here are a few reasons

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Posted in Social Media

Social Media Skills for Business: Do’s and Don’ts

Using social media as a private person and using social media to represent your business are two different things and you should keep them separated. The private you and the business you must for all practical purposes become two different

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Posted in Digital Marketing Tips, Social Media

Algorithm Changes at Facebook: Social Media Marketers Get Ready

Facebook is changing algorithms again and has a message for publishers and that’s best summed up as, “Adjust your expectations.” For Facebook users, it means a change in the news feed to reflect friends and family over content provided by

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Posted in Digital Marketing, Social Media

3 Social Media Tools You Need Right Now

Building a social media presence is not simply creating social media accounts, sticking the icons on your webpage, and having customers flock to your digital doorstep. Building a social media presence means that you are competing against thousands of other

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Posted in Digital Marketing, Social Media

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

Digital Marketing 101: 5 Tips to Improve Your Social Media Results

With more than a billion active users on Facebook alone, it’s no surprise that companies want to take advantage of social media to connect with potential customers. People have integrated sites like Facebook, Instagram, and Twitter into their daily lives,

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Posted in Digital Marketing Tips, Social Media

Small Business Online Success Guide: Not the Fairy Godmother Department

Social media is not a cure-all for your business blues. Social media is about building a relationship with your current and potential customers and clients. It’s not about generating sales leads, it’s not about driving traffic to your site, and

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Posted in Small Business, Social Media

Ghost of Digital Marketing Present: Making Your Social Media Sparkle for the Season

Social media marketing has always been about living in the moment. Your post is only going to cross the feed of your followers once; the majority of them will scroll right by without a second glance. In order to get

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Nightmare on Digital Marketing Street

Digital Marketing

Horror movie buffs the world over sing praise for the classic Wes Craven film, A Nightmare on Elm Street. For the uninitiated, the leading characters of the film are haunted by a supernatural monster that kills them in their dreams,

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Social Media 101: the Science of Facebook Scheduling

Facebook, Social Media

It seems like every social media guru has a formula on when you should post to Facebook.  Some swear by first thing in the morning, between 6:00 and 8:00 AM, three weekdays and Saturday; others sing the praises of the

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Posted in Digital Marketing

Social Media Analytics 101: Stats You Should Watch

Social Media Analytics

There are a lot of ways to measure success in marketing. When it comes to social media, the sheer volume of numbers and figures to process can be overwhelming. The fact of the matter is, there’s a lot of meat

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Improving Social Media Presence: Planning is Everything

Social Media

In this day and age, a good social media presence is everything. The best social media presence can help grow your business both dramatically and organically. Obtaining a major increase in leads and conversions naturally is an opportunity of which

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3 Tips on Improving Your Social Media ROI

Social Media Marketing

Measuring the return on investment for social media marketing can be a chore in and of itself. What metrics do you focus on? How do you tell what worked and what didn’t? How do you quantify it? The best way

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What Can You Learn from the 3 Most Successful Brands on Facebook?

While there’s always some debate about what makes a brand the “best” on any given platform, there’s plenty to learn from every brand that reaches any level of social media success. What follows is a list of the top three

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Small Business on the Social Network

Small Business on the Social Network

These days it seems like everyone has a page on Facebook—and with good reason!  The Next Web reports that Facebook sees almost 800 million users every day, with more than 1.2 billion users total. That’s a huge audience that your

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Social Media: 5 Reasons DIY May Not Be Right for You

Social Media Management

If you’re like most small to mid-size businesses, you manage your social media on your own. Why hire someone to post to Facebook, Twitter and other social networks for you when you can do it yourself between customers in the

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Posted in Social Media

The Changing Face of the Facebook Ad Campaign

Facebook ads, social media marketing

Like many businesses, you may use Facebook to help boost your traffic and conversions. However, the Facebook Ad Campaign tool goes through multiple changes throughout the year; the most recent batch has created a drastic change in overall structure, leaving

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Posted in Social Media

3 Last Minute Social Media Marketing Hacks for the Holidays

Social Media, Marketing, Holidays

Social media is the name of the game all year round, but the holidays are one of the most important times to pull out all the stops. Here are three tactics to do one last round of social media marketing

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Posted in Marketing

Turning Thanksgiving into a Marketing Goldmine for Your Small Business

Marketing, Thanksgiving

The holiday season is in full swing, which means now is the time for your small business to make the most of one of the busiest times of the year. To help get you on the right track before Thanksgiving

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Posted in Marketing

Putting Facebook Insights to Good Use for Your Small Business

Facebook, Social Media

With roughly two-thirds of the adult U.S. population logging on daily, according to Monica Anderson and Andrea Caumont of Pew Research, there’s no denying that keeping track of all the latest trends and developments within Facebook’s user base can tell

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Posted in Social Media

Is Calculating Social Media Marketing ROI Possible?

Social Media, ROI

The Internet is full of blogs and sites telling you how powerful social media is in conjunction with the rest of your digital marketing efforts. While this claim has plenty of stats to back it up, how do you know

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Posted in Marketing, Social Media

Making the Most of Your Digital Marketing First Impression

Marketing first impression, Online marketing

It’s a worn out cliché, but it’s never meant more in the world of digital marketing than it does today – you only get one shot at a great first impression, so you had better make the most out of

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Posted in Marketing, Web Presence

How to Set up a LinkedIn Company Page

Regardless of the size of your business, in today’s marketplace it definitely pays to be a social butterfly. While Facebook and Twitter might be the best platforms for sharing funny cat pictures and 90s pop culture quizzes, if you really

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Posted in Marketing, Social Media

Four Reasons Your Business Should Love #Hashtags

Whether it’s Facebook, Twitter, Google+, or any other platform, there’s one fact you can’t argue against – hashtags keep the social media world spinning. #FlashBackFriday, #Caturday, and all of the rest of the most popular tags keep the conversation flowing

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Which Social Media Platform Is Right for Your Business?

It’s the burning question on the mind of every small business owner – which social network should you be on? Unfortunately, solving this dilemma’s far from easy. For starters, Greg Sterling at Marketing Land reports over 25 million active small

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Posted in Social Media

Setting Up Your Facebook Business Page – Lesson 101

Session One: Beginners, How To Setup Your Facebook Business Page At this point you’ve heard that Social Media is changing how businesses communicate and reach new customers. We’ve seen this first hand in thousands of businesses and there is so much

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Facebook Fit Miami Unplugged

Last month 4 Step Studio attended the Facebook Fit expo hosted at Soho Studios in Miami, FL. The event targeted small businesses and entrepreneurs to help them achieve success with Facebook and other business tools. Today, over 30 million small businesses

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Social Media Isn’t a Sprint, It’s a Marathon

Having The Endurance  Over the weekend I attended an event where the topic was Endurance. The focus was related to how we need to stay focused, work hard and smart and not loose hope or faith, when things get tough. This

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Why You Need A Digital Marketing Agency To Manage Your Social Media

You’re Not Alone Determining if social media is right for your business can be complicated if you don’t have the resources, time, experience or knowledge of using social media for business. Hiring a Digital Marketing Agency that has expertise in this

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