Blog Archives

How to Improve Email Open Rates

Improve Email Open Rates

Social media might be getting all the attention, but there is very little that does more to drive sales and an old-fashioned email. Even Millennials, blamed for disrupting every industry from paper napkins stories, have a strong preference for being

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Posted in Digital Advertising, Digital Marketing

The Advantages of Marketing Automation

The Advantages of Marketing Automation

There’s not much that’s more direct than an email, and in the history of the internet, it’s a fair bet that more people have clicked to open a marketing email than on any other form of advertising. Whether it’s B2B

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Posted in Digital Marketing, Email Marketing

5 Email Marketing Tips for Your Next Campaign

Email is not dead and don’t take anyone seriously who tried to tell you that it is. Yes, email marketing has changed, and it will continue to do so, but consigning it to the trash bin of marketing history is

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Posted in Digital Marketing Tips, Email Marketing

3 Email Marketing Solutions You’ll Love

Email is still a highly viable force in marketing. Anyone who tells you that email marketing is dead has everything completely backwards. Email marketing is still very much alive and vital to getting your company out there just as much

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Posted in Digital Marketing, Email Marketing

The Art of War and the Marketer – Part 3: Playing a New Tune

“There are not more than five musical notes, yet the combinations of these five rise to more melodies than can ever be heard.”  – Sun Tzu The era of one note marketing is over and as cool as the Mid

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Posted in Digital Marketing, Marketing

Why Your Email Marketing Sucks (and What You Can Do to Fix It)

email marketing

Sometimes the truth can be a little hard to swallow – especially when it comes to your lackluster email marketing campaign. However, hiding from the reality of the situation only makes it harder for your brand to get back on

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Posted in Email Marketing, Marketing